Isn’t webisode one of those nonsensical words – like staycation and frenemy – that you wish would just go away? You might say it’s cringe-worthy, as if cringing were ever worth the trouble.

One wonders what a no-nonsense guy like Mike Rowe, host of TV’s “Dirty Jobs,” would think of the word webisode. He’d probably run over it with the all-new 2011 Ford Super Duty. There’s no harm in dreaming, right?

Starting today, Rowe is hosting a series of – you guessed it – webisodes detailing the development and testing of the new powertrain lineup of the all-new Super Duty – a truck so tough all of your frenemies will run scared.

Finally, Webisodes for Truck Guys
In the series, Rowe leads customers through laboratory and real-world durability testing of the Ford-built 6.7-liter Power Stroke® V-8 turbocharged diesel, 6.2-liter V-8 gas engine and 6R140 heavy-duty TorqShift® six-speed automatic transmission. The webisodes are at http://www.fordvehicles.com/2011superduty/.

According to recent Ford customer research, Mike Rowe is the quintessential “truck guy” (like there was ever any doubt!) One respondent said: “I would say that he drives a truck in real life and is not afraid to do stuff like pull out a stump or go off-road.”

In the coming months, the site also will feature webisodes demonstrating the capability of the all-new 2011 Ford Super Duty on commercial customers’ work sites.

Quotes
“Mike Rowe and Super Duty are a natural pair.” “Our new lineup of engines and transmission for the 2011 Super Duty was put through a series of extreme tests both in the lab and at the job site. Mike Rowe will take our customers through the details of those tests.”
– Eric Peterson, truck communications manager

“The new Web site will allow potential Super Duty buyers – our most knowledgeable customers – the opportunity to get an in-depth, behind-the-scenes look at what being Built Ford Tough really means. Mike Rowe has partnered with us to help customers navigate the site so they can learn more about how Super Duty helps truck owners get their work done.”
– Eric Peterson, truck communications manager