Posts Tagged ‘Susan G. Komen for the Cure’

Blue and Pink Have Never Looked Better Together

Monday, October 26th, 2009

For two nights beginning on Monday, Oct. 26, Ford World Headquarters will glow pink to show support for breast cancer patients and survivors across the country. October is National Breast Cancer Awareness Month.

Ford Motor Company is a 15-year supporter of Susan G. Komen for the Cure® and has dedicated over $100 million to the cause to date through its Warriors in Pink program.

Warriors in Pink
Ford Warriors in Pink is a campaign designed to recognize the strength and courage it takes to deal with the everyday challenges of fighting breast cancer 365 days a year. The Warriors in Pink program features symbols signifying hope, strength and unity to offer support for all those affected by this devastating disease.

Limited edition Ford Warriors in Pink apparel is sold exclusively at www.fordcares.com, and 100 percent of the net proceeds directly benefit Susan G. Komen for the Cure. More than half a million pieces of Ford Warriors in Pink apparel and gear has been sold over the past three years, generating over $1.8 million for the Susan G. Komen foundation.

When you test-drive a Ford vehicle from now until December 31, 2009, Ford will donate $20 to Susan G. Komen for the Cure® on your behalf – to the Komen Affiliate in the city of your choice.

Ford’s commitment runs well beyond raising funds. Because awareness leads to early detection and early detection saves lives, the Ford Warriors in Pink campaign is committed to raising awareness of breast cancer.

Nearly 200,000 women and 2,000 men will be diagnosed with breast cancer in the United States in 2009, according to the National Cancer Institute.

Quotes
“With the Ford Warriors in Pink program, we continually strive to encourage women and men everywhere to join the fight and be a part of the cure for breast cancer. For 15 years, Ford has been committed to fighting breast cancer, standing up for the cause no matter the month. Tonight’s ceremony is designed to show our support for all those affected by the disease.”
– Mark Fields, President of The Americas, Ford Motor Company

Tags: Breast Cancer Awareness Month, Ford, Ford Motor Company, Pink, Susan G. Komen for the Cure, Test Drive, Warriors in Pink

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It’s a Good Thing

Thursday, October 15th, 2009

Martha Stewart and Ford Warriors in Pink

Ford Warriors in Pink, in its 15th year of support for breast cancer health, is joining forces with Martha Stewart Living Omnimedia (MSLO) to focus on breast cancer treatments and awareness with a special Warriors in Pink episode of the daily syndicated how-to series, “The Martha Stewart Show” airing on Oct. 16 (nationally syndicated, check local listings).

Martha Stewart Living Omnimedia will help support Ford’s fight against breast cancer with an entire hour devoted to this important cause. Homemaking icon Martha Stewart will host a special studio audience of Warriors whose lives have been touched by breast cancer. This important initiative will culminate with the giveaway of two 2010 Ford Tauruses outfitted with Martha Stewart-inspired items.

Symbols of a Warrior
Ford creates limited-edition Warriors in Pink apparel and accessories featuring important symbols signifying the message of hope, strength and unity in its commitment to the fight against breast cancer. Sold on FordCares.com, Ford donates 100 percent of net proceeds to Susan G. Komen for the Cure 365 days a year.

As a special addition to this year’s campaign, Ford Warriors in Pink is unveiling an all-new stamp kit inspired by the team of crafting experts at Martha Stewart Living Omnimedia. This crafting tool provides Warriors with a creative way to show their support for the fight against breast cancer. Each stamp features one of Ford’s “Symbols of a Warrior,” evoking themes of peace, healing and strength in the battle against breast cancer. Because personal connections to breast cancer are varied, every symbol represents a distinct message of power that is personalized for every Warrior’s journey.

Raising awareness
As a long-standing partner of Susan G. Komen for the Cure, Ford has dedicated more than $100 million to the breast cancer cause and remains committed to innovative ways to drive breast cancer awareness. The company’s commitment runs well beyond raising funds – as a national series sponsor of the Susan G. Komen Race for the Cure, Ford is present at all 121 races nationwide. For more information please visit www.FordCares.com.

Quotes
“This partnership helps broaden the reach for Ford Warriors in Pink with a different approach by teaming up with the biggest name in home design. As a 15-year partner of Susan G. Komen for the Cure, we know that awareness leads to early detection and early detection saves lives. This special episode of ‘The Martha Stewart Show’ brings a new element of creativity to drive awareness and further our commitment in the fight against breast cancer.”
– Connie Fontaine, Brand Content and Alliances Manager for Ford Motor Company

“We’re delighted to be partnering with Ford Warriors in Pink to help raise awareness about breast cancer. Breast cancer touches the lives of so many women and their families. We’re proud to be tapping the power of our media platforms to develop a creative, integrated program that resonates with our passionate consumers and spurs action.”
– Janet Balis, EVP Media Sales and Marketing at MSLO

“One of the unique elements of the Warriors in Pink initiative is its ability to unite people who have been touched by breast cancer. Warriors in Pink apparel and accessories demonstrate support for the cause while making a contribution, and now this year consumers can personalize their support with the stamp kit. It allows people to feel as though they are a part of a larger force – an army of Warriors fighting the disease together.”
– Connie Fontaine, Brand Content and Alliances Manager for Ford Motor Company

Tags: 2010 Ford Taurus, apparel and accessories, Breast Cancer, Ford, Ford Motor Company, FordCares.com, Martha Stewart, Martha Stewart Living Omnimedia, Susan G. Komen for the Cure, Symbols of a Warrior, The Martha Stewart Show, Warriors in Pink

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Starry Night in Store for Lincoln Dealers

Wednesday, October 14th, 2009

Break out the cuff links and cummerbunds. Lincoln dealerships across the country will be celebrating the brand’s all-new lineup of cars and crossover vehicles Thursday as part of an evening event designed to give customers an up-close look at the new 2010 models.

The Lincoln Star Studded Evening dealer program, the largest single-day customer event in Lincoln history, will allow dealers to highlight three new Lincoln models for 2010 – Lincoln MKS with available EcoBoost, Lincoln MKZ and the all-new Lincoln MKT, a three-row crossover that delivers the optimal blend of distinctive design, interior spaciousness, fuel economy and technology.

More than 1,200 dealers were invited to participate in the nationwide events. Not only will customers get to drive the new Lincoln models to feel their exceptional performance and handling capabilities, but they also will learn about the class-leading technology that sets Lincolns apart. Customers can experience Active Park Assist (Ford’s hands-free parallel parking system) and see demonstrations of the latest application of SYNC with new turn-by-turn voice-activated directions. They will also have the chance to experience the remarkable Neural THX Surround Sound system that improves the sound of MP3s or digitally stored/compressed music.

Customers also can enter the Star Studded Sweepstakes at participating dealers, with visitors having the opportunity to win a 65-inch plasma TV, a home theater and Best Buy Geek Squad installation.

Support a cause
The events also provide the opportunity to give back to the community by raising money for breast cancer research. For every completed test drive a customer takes during Lincoln’s Star Studded Evening, a $20 donation will be made to Susan G. Komen for the Cure® on behalf of the Lincoln dealer who staged the test drive.

To find participating Lincoln dealers, visit www.lincoln.com and click on the link “A Star-Studded Evening You’re Invited,” located above the image of the all-new Lincoln MKT.

Quote
“These events let customers get up close and personal, touch, feel and drive the vehicles, as well as experience Lincoln’s innovative technologies. They are a more interactive, more engaging experience than a traditional television spot – they let Lincoln dealers really share these great new products with their communities.”
– Kate Pearce, Lincoln MKT Marketing Manager

Tags: 2010 Lincoln MKS, 2010 Lincoln MKT, 2010 Lincoln MKZ, Active Park Assist, crossover, EcoBoost, Ford, Ford Motor Company, fuel economy, Neural THX Surround Sound, Susan G. Komen for the Cure, Technology, Test Drive

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Real Men Wear Pink

Tuesday, October 6th, 2009

Hey, guys. Isn’t it time you tied one on in support of good health? No, we’re not talking about a headache-inducing drinking cure. It’s about making a fashion statement for the women in your life, which you’ll feel better about in the morning.

October is National Breast Cancer Awareness Month. Many men have a woman in their lives who has been affected by breast cancer – a wife, mother, sister, daughter, aunt or friend – and 2,000 new cases of male breast cancer are diagnosed each year. Men can now demonstrate their support in the fight against breast cancer by wearing a fashionable Ford Warriors in Pink tie, which bears the classic Warriors in Pink signature logo.

Nearly 200,000 women and 2,000 men will be diagnosed with breast cancer in the United States in 2009, according to the National Cancer Institute. Though far fewer men than women are diagnosed with breast cancer each year, the disease has a significant impact on men because many men have a woman in their lives – a wife, mother, sister, daughter, aunt or friend – who suffers from the disease.

About the Ford Warriors in Pink Tie

For the first time, Ford Warriors in Pink is offering a piece of apparel designed exclusively for men.
Men can now demonstrate their support in the fight against breast cancer by wearing the multicolored tie. The tie is printed on a ribbed, 100 percent silk king twill, which adds texture and design depth.
The classic Ford Warriors in Pink signature logo is screened into the bottom right-hand corner of the tie.
The tie is available online at www.fordcares.com for $26, with 100 percent of the net proceeds directly benefiting Susan G. Komen for the Cure.

About Ford Warriors in Pink

Through its Warriors in Pink program, Ford has dedicated more than $100 million to the breast cancer cause.
Limited-edition Ford Warriors in Pink apparel is sold exclusively at www.fordcares.com, and 100 percent of the net proceeds directly benefit Susan G. Komen for the Cure.
More than half a million pieces of Ford Warriors in Pink apparel and gear have been sold over the past three years, generating more than $1.8 million for the Susan G. Komen foundation.
When a consumer test drives a Ford vehicle from now until Dec. 31, 2009, Ford will donate $20 on his or her behalf to the Susan G. Komen for the Cure affiliate in the city of the consumer's choice.

Quotes
“Every man has been touched by breast cancer in some way. The new Warriors in Pink tie offers them a unique, fashionable way to demonstrate their support in the fight against the disease, and it also helps increase awareness.”
– Connie Fontaine,
Manager, Ford Brand Content and Alliances

“As co-survivors, men provide critical support to those touched by breast cancer. But men are at risk for the disease too, with nearly 2,000 diagnosed this year. Ford’s Warriors in Pink tie is an easy way for men to show their support for those who suffer from breast cancer, and to remind themselves to be aware.”
– Katrina McGhee,
Vice president, Global Partnerships, Susan G. Komen for the Cure

Tags: Breast Cancer, Breast Cancer Awareness Month, Cure, Ford, Ford Motor Company, October, Pink, Pink Tie, Susan G. Komen for the Cure, Susan G. Komen Foundation for the Cure, Warriors in Pink

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FORD ADDS COMMUNITY, CHARITY ‘ADVANTAGE’ TO PLAN

Tuesday, April 28th, 2009

Ford to Donate $20 to Susan G. Komen for the Cure® for Every Customer Test Drive

Ford Motor Company is committed to the fight against breast cancer, and is a proud supporter of breast cancer research and critical breast cancer services. Over the years Ford has dedicated more than $100 million to the Susan G. Komen for the Cure fight against breast cancer.

To further show their support, Ford will donate $20, up to $1 million, to the Susan G. Komen for the Cure® in the name of each prospective customer that test drives a Ford, Lincoln or Mercury vehicle through June 1. This charitable initiative will run alongside the Ford Advantage Plan, designed to boost consumer confidence by offering valued Ford customers a guaranteed 12 months of vehicle payments on any new Ford, Lincoln or Mercury vehicle up to $700 a month, if the customer loses his/her job.

Customers interested in a test drive can join in and participate by logging on to www.fordcares.com and getting a registration form and number to provide to their dealer. Customers participating in any upcoming Komen Race for the Cure event through June 1st will receive a registration form and can also follow the same steps to have a $20 donation made on their behalf as well.

Twitter users can follow this story @Ford. Please help by getting the word out by sending a tweet. Here's a sample: For test drives until 6/1, Ford donates $20 to Komen for the Cure. RT and @ at least ONE woman you love! http://is.gd/unhl

Quotes:

“Our goal with the Ford Advantage Plan is to rebuild consumer confidence and assist local charitable organizations that also are struggling in this economy.” - Ken Czubay, vice president of Sales and Marketing, Ford Motor Company

“This program will go a long way in helping Komen directly serve women and men in hundreds of communities across the country with education, screening and treatment programs that address breast cancer issues close to home.” - Hala Moddelmog, President and CEO, Susan G. Komen for the Cure.

Tags: Ford, Ford Advantage Plan, Ford Motor Company, Susan G. Komen for the Cure

Posted in Ford Quality - text, Ford Safety - text, Ford Technology - text, Ford and the Environment - text, Ford in the Community | No Comments »

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Posts Tagged ‘Susan G. Komen for the Cure’

Blue and Pink Have Never Looked Better Together

It’s a Good Thing

Starry Night in Store for Lincoln Dealers

Real Men Wear Pink

FORD ADDS COMMUNITY, CHARITY ‘ADVANTAGE’ TO PLAN

Ford to Donate $20 to Susan G. Komen for the Cure® for Every Customer Test Drive

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