Posts Tagged ‘J.D. Power and Associates’

AMERICA LOVES MUSTANG

Thursday, July 3rd, 2008

Since 1964 the Ford Mustang has been an American icon.



Shelby GT500

A bestseller for 22 years straight, the Mustang has always been an American favorite. Here are just a few reasons why:

Performance – The 2008 model’s 4.6-liter V8 delivers 300 horsepower and 320 foot-pounds of torque at 4,500 rpm. The 4.0-liter, single-overhead cam V6 produces 210 hp and 240 ft-lbs of torque at 3,500 rpm. With a whopping 500 hp and 480 ft-lbs of torque, the 5.4-liter Supercharged V8 is for performance fanatics.

Best-in-Class Safety – Mustang GT is the only convertible to earn a five-star safety rating from the National Highway Traffic Safety Administration for frontal crash, side impact and rollover. The Insurance Institute for Highway Safety (IIHS) also rated the Mustang convertible tops in highest side-impact performance.

Fuel Efficiency – At 26 miles per gallon on the highway, the V-6 has best-in-class fuel economy.

Quality & Value – J.D. Power and Associates’ Initial Quality Study in 2007 awarded top honors to Mustang as the Best Midsize Sporty Car. And, VEHIX TV™ named Mustang among the vehicles with the best resale value.

Innovation – Ford engineers continually respond to customer demands. The 2009 Mustang V-6 and GT models offer a factory-installed glass roof option that delivers unrestricted, panoramic views.

More Choice – Mustang provides a wide range of choices. From Bullitt to Cal Special to GT500 to Warriors in Pink to the Pony Package, customers can find a model that suits their style.

Limited Editions – For customers looking for something special, the 2009 45th Anniversary Mustang will be one of the rarest years of Mustangs ever.

American Made – Since 1964, every Mustang has been produced in the United States. The 2009 Mustang is no exception, rolling off the assembly line in Flat Rock, Michigan.

Customization – Mustang remains the most customized vehicle in the world with hundreds of factory and aftermarket components.

Quotes:
"Our Mustang has the most fuel efficient V6 in its segment. For serious enthusiasts, we have Mustangs that provide serious horsepower. Either way, when you own a Mustang, you are part of something special - a real piece of American heritage that goes back 45 years."
Fritz Wilke, Mustang Brand Manager

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HUGE STRIDES IN QUALITY IMPROVEMENT

Friday, June 27th, 2008

The popular Ford Focus bests industry segment average as most improved model.



2008 Ford Focus Washington State Drive

A top industry study named Ford Focus the most improved model in the industry. The 2008 Automotive Performance, Execution and Layout (APEAL) Study by J.D. Power and Associates showed that Focus gained 88 index points over last year.

With the biggest improvement score in the industry, Focus performed better across all categories with significant improvements in the areas of fuel economy, audio/entertainment/navigation, interior styling and exterior styling.
Earning a 36-index point improvement was the Ford Escape, which put the strong seller in the top 10 of most improved vehicles in the industry. Five Ford Motor Company vehicles received second or third honors in their segments:

  • Ford Explorer Sport Trac, 2nd place in Midsize Pickup segment

  • Mazda CX7, 2nd place in Compact Multi-Activity Vehicle (MAV) segment

  • Mazda CX9, 2nd place in Midsize MAV segment

  • Ford Focus, 3rd place in Compact Car segment

  • Lincoln Navigator, 3rd place in Large Premium MAV segment



Overall, Ford moved up five positions to 22nd, with a 14-point improvement. Lincoln checked in at 12th place and Mercury placed 29th, improving by 12 index points.

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FORD BRAND QUALITY

Friday, June 6th, 2008

Ford brand quality improves at a rate faster than the industry average.



JD Power AwardYear after year, Ford continues to make significant quality gains. According to the latest third-party study by J.D. Power and Associates, Ford’s brand vehicles increased in quality faster than the industry average.

Continuing its five-year upward trend and beating the industry average seven-point rate of improvement, Ford brand improved by eight points over last year’s study. Mercury improved by four points over last year, and the Lincoln brand exceeded the industry average. The Mazda brand improved the most, jumping 36 points from the 2007 study.

The Ford Motor Company received 10 vehicle honors, including three vehicles that scored highest rankings in their respective segments. They are:

  • Lincoln Navigator, large premium multi-activity vehicle segment

  • Ford E-Series, van segment

  • Mazda MX5 Miata, compact sporty car segment



The 2008 Initial Quality Study (IQS) by J.D. Power and Associates is based on responses from 81,500 new 2008 model-year vehicle owners after having driven their vehicles for three months.

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QUALITY FIRST

Monday, February 25th, 2008

Ford’s Commitment to Quality Results in 102 Accolades in 2007



Group Photo Of Ford's J.D. Power Awards

Ford’s 102 quality accolades in 2007 are the result of everything that Ford is doing right. A focused "quality first" effort has put Ford at the forefront of numerous consumer and industry surveys and reports.

Some of the quality achievement highlights include:


  • Ford Motor Company earned five initial quality model segment awards – more than any other automaker – from J.D. Power and Associates’ Initial Quality Study.


  • Ford quality leapt 11 percent, soaring above the industry’s two percent improvement according to a U.S. Global Quality Research System (GQRS) study by RDA Group released in October 2007.


  • A GQRS study named six Ford vehicles that ranked best in their segment: Ford Mustang Shelby GT500, Ford E-Series, Mercury Milan, Ford Crown Victoria, Lincoln Mark LT, Mazda MX-5 Miata.


  • Twenty Ford vehicles lead their segment in quality.


  • Ford received quality accolades from 12 important customer surveys in 2007, including three from J.D. Power and Associates: Initial Quality Study (IQS), the Automotive Performance, Execution and Layout (APEAL) Study and the Vehicle Dependability Study (VDS).


  • Ford has quality winners in virtually every major vehicle segment including:

    • Mid-size sporty car - Ford Mustang

    • Mid-size car - Ford Fusion

    • Large car - Ford Five Hundred

    • Van - Ford Econoline

    • Large pickup - Ford F-150 LD



  • Eleven of 15 Ford vehicles received quality awards in 2007, and 4 of 5 Lincoln vehicles received quality awards.


  • Ford Edge, Ford Explorer Sport Trac and Lincoln MKX were named as top performers in AutoPacific’s Vehicle Satisfaction Award (VSA), an industry benchmark for objectively measuring new-car or light-truck owner satisfaction.


  • Ford Fusion, Mercury Milan &Lincoln MKZ have maintained their high quality levels since launching late 2004. And, in 2007 all three models achieved their best quality showing of any first-year vehicle in Ford’s history.


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