Posts Tagged ‘Insurance Institute for Highway Safety’

The Envelope Please… and the ‘Top Safety Pick’ goes to… Lincoln MKT

Thursday, September 10th, 2009
2010 Lincoln MKT

Roll out the red carpet. Here comes the all-new 2010 Lincoln MKT, a luxurious three-row crossover that just earned a “Top Safety Pick” rating from the Insurance Institute for Highway Safety (IIHS).

The new MKT – arriving in dealerships now – offers an array standard crash-protection, crash-avoidance and driver-awareness features, and further solidifies Ford Motor Company’s industry-leading number of Top Safety Picks. To earn this designation, a vehicle must receive a rating of “good” in offset frontal-, side- and rear-impact evaluations and offer electronic stability control.

Lincoln is offering luxury crossover customers a fresh new choice with the 2010 Lincoln MKT, a three-row crossover that delivers the optimal blend of distinctive design, interior spaciousness and craftsmanship, fuel economy and advanced driver aid and safety technologies.

The Lincoln MKT joins the two-row Lincoln MKX midsize premium crossover, the sporty Lincoln MKS luxury sedan launched in 2008 and the midsize Lincoln MKZ in earning coveted IIHS “Top Safety Pick” ratings, building on Ford Motor Company’s safety leadership.

Technology under the skin
The Lincoln MKT features an advanced structural safety system that combines octagonal front frame rails, tunnel rails and support members that are designed to absorb and redirect crash forces away from the passenger compartment.

Lincoln MKT also includes Side Protection And Cabin Enhancement Architecture (SPACE®) to optimize side-impact occupant protection. The SPACE system integrates a hydroformed high-strength steel tube in the floor that runs the width of the vehicle from B-pillar to B-pillar and reinforcements along the rocker panels to help protect passengers in side-impact incidents.

Lincoln MKT also features Ford’s enhanced Personal Safety System™, combining multiple technologies to tailor the air bag package and safety belt functions to the individual passenger and the accident circumstances. The system can identify variables, such as severity of the crash, weight of the individual passenger and safety belt usage to adjust air bag deployment force.

Read more about the Lincoln MKT’s array of driver aid and safety features here.

Quotes:

“Earning a Top Safety Pick rating is great news because the Insurance Institute’s tests are some of the most demanding conducted outside of our own laboratories, and customers increasingly rely on them when choosing a new vehicle.”
– Sue Cischke, Group Vice President of Ford Sustainability, Environment and Safety Engineering

“The MKT’s array of advanced safety technologies raises the bar for luxury vehicles and pushes the new frontier of ‘active’ crash-avoidance features that help drivers avoid or reduce the severity of accidents. In the unfortunate event of an accident, the MKT offers a high level of crash protection, including leading crash-safety ratings such as the IIHS ‘Top Safety Pick.’”
– Steve Kozak, Chief Engineer, Ford Safety Systems

“Not only is the all-new Lincoln MKT top safety rated, it is packed with standard luxury features and an array of state-of-the-art technologies, and is unsurpassed in its segment for highway fuel economy.”
– Kate Pearce, Lincoln MKT Marketing Manager

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2010 FORD MUSTANG SCORES 5-STAR SAFETY RATINGS

Tuesday, May 19th, 2009

2010 FORD MUSTANG COUPE EARNED THE U.S. GOVERNMENT’S TOP 5-STAR CRASH-TEST RATING



2010 Ford Mustang Scores 5-Star Safety Ratings

The 2010 Ford Mustang coupe has earned the U.S. government’s top 5-star crash-test rating, adding to widespread acclaim for the new car’s unmistakable design and upgraded performance that builds on the formula that’s made it America’s favorite pony car for 45 years. Ford has more U.S. government 5-star-rated vehicles than any other brand and more Top Safety Pick ratings from the Insurance Institute for Highway Safety than any other automaker.

Structurally Strong
The new Mustang uses high strength steel in its body structure and uses ultra high strength steel in the door intrusion beams for additional side impact protection.

The Mustang’s considerable body stiffness contributes to the coupe and convertible’s driving performance and has a parallel benefit in accident protection. While the coupe’s body structure is approximately 31 percent stiffer than the previous Mustang platform, the convertible’s is more than twice as stiff – creating a structure that helps protect the cabin from deformation and intrusion during an impact.

The front structure’s crush zones are computer-designed to absorb energy in a controlled manner and help dissipate it before it can reach the passenger compartment. Ford engineers have run thousands of design iterations of the Mustang’s front rails to arrive at an octagonal shape that helps spread crash forces evenly to help protect occupants.

Technologically Advanced
State-of-the-art technology adds to the convenience and safety of the 2010 Mustang, from the availability of the latest version of Ford SYNC®, with new features 911 Assist™ and Vehicle Health Report, to standard AdvanceTrac® Electronic Stability Control, which complements the all-speed traction control and standard anti-lock braking system (ABS).

Additional standard safety equipment includes Beltminder® and the Personal Safety System™ – a system that includes dual-stage driver and front passenger air bags, safety belt pretensioners and Beltminder.

Sales Leader
Mustang remains the number one selling sports car by a wide margin, with the new 2010 model driving showroom traffic. In April, Mustang had nearly a 40 percent share of the retail sports car segment.

QUOTES:

“The Mustang offers top safety ratings that, like its design and performance, other sports cars cannot match.” – Sue Cischke, Ford Group Vice President of Ford Sustainability, Environment and Safety Engineering

“We’ve made many upgrades to the new Mustang that contributes not only to the car’s safety, but also to its driving enjoyment thanks to a stiffer structure. – Steve Kozak, Ford Chief Engineer for Safety Systems

“Interest in the fast, fun and affordable Mustang remains outstanding. The feedback from our dealers and customers is that we’ve taken the new 2010 Mustang to a new level of excellence.” – Steve Ling, Ford Car Marketing Manager

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LINCOLN MKZ EARNS TOP SAFETY PICK

Wednesday, May 6th, 2009

EXTENDS FORD’S INDUSTRY LEAD IN CRASH RATINGS



2010 Lincoln MKZ

The new 2010 Lincoln MKZ luxury midsize sedan – arriving in dealerships now – is giving Lincoln showrooms another boost after earning a Top Safety Pick rating from the Insurance Institute for Highway Safety (IIHS). The new MKZ offers more standard luxury features than its Lexus and Cadillac competitors and further solidified Ford Motor Company’s industry-leading number of Top Safety Picks.

Structurally strong
The structure of the Lincoln MKZ helps it withstand intrusion in many accidents, including the most common frontal and side impacts.

The tailor-welded B-pillars between the front and rear doorframes are stronger at the top of the vehicle – from below the beltline upward – than at the bottom. This helps to channel energy below the level of the occupants. At the torso level and above, the structure helps to prevent intrusion into the passenger compartment.

Front and side-protection elements on the MKZ include:

  • The first use on a Ford vehicle of dual-phase, high-strength steel rails on the front end;
  • Two energy absorbing foam blocks between the inner door panels and interior trim, aligned with the occupants’ chest and hip ;
  • Side-intrusion beams inside the door, anchored at the hinge and latch areas;
  • Tailor-welded steel in the B-pillar structure with extra thickness – nearly a quarter inch of solid steel – above the beltline; and
  • Front-seat side air bags for front occupants and side-curtain air bags for head protection in both rows.


Segment-exclusive features
The new Lincoln MKZ also offers segment-exclusive features, including:

  • First-in-class Blind Spot Information System (BLIS™) with Cross Traffic Alert (CTA), which makes navigating traffic and parking lots safer and easier.
  • AdvanceTrac® electronic stability control system, which comes standard on all Lincoln vehicles, can predict the vehicle’s intentions using a sensor to detect and measure over-steer and yaw by monitoring the vehicle’s speed, throttle position and steering wheel angle. When the system senses wheel slip, engine torque is reduced and braking is applied where needed to help keep the car tracking safely on its intended path.
  • Optional SYNC® with 911 AssistTM. When a phone is properly paired, turned on and connected to SYNC, the system is ready to assist in placing a call directly to a local 911 emergency operator in the event of an air bag-deploying accident. The key advantage of SYNC 911 Assist is speed, as calls are placed directly to local 911 operators.
  • SOS Post Crash Alert System, which activates the horn, emergency flashers, automatically unlocks doors and turns on the interior/puddle lamps when an air bag is deployed. The system activates the emergency flashers when a spinout is detected.


Additional standard safety features on the Lincoln MKZ include:

  • Ford’s Personal Safety System®, which includes safety belt pretensioners, load-limiting retractors, dual-stage front air bags, driver-seat-position sensing and crash-severity sensing;
  • Ford’s BeltMinder™ system, which chimes and flashes a warning lamp for six seconds every 30 seconds for five minutes or until the driver buckles up, whichever comes first; and
  • The LATCH (Lower Anchors and Tethers for Children) system, which provides convenient mounting points for compatible child seats.

QUOTES

“Earning a ‘Top Safety Pick’ is great news because the Insurance Institute’s tests are some of the most demanding conducted outside of our own laboratories, and customers increasingly rely on them when choosing a new vehicle.” – Susan Cischke, Ford Group Vice President of Ford Sustainability, Environment and Safety Engineering

“The new MKZ continues to build on Ford’s leading safety heritage and proves that a high level of safety can come in a midsize package.” – Steve Kozak, Chief Engineer, Ford Safety Systems

“In addition to its top safety rating, the new MKZ is packed with technology, Lincoln’s signature high-end features, class-leading interior quietness, and is unsurpassed in its segment for highway fuel economy.” – Greg Scott, Ford Marketing Manager for Fusion, Milan and MKZ

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FORD LEADS ALL AUTOMAKERS WITH MOST TOP SAFETY PICKS

Monday, October 6th, 2008

Advanced structures, AdvanceTrac help four Ford vehicles earn “Top Safety Picks”


AdvanceTrac

With a total of 16 to date, Ford Motor Company has earned more Insurance Institute for Highway Safety (IIHS) “Top Safety Picks” than any other automaker. Four of Ford’s 2009 models – Ford Flex, Ford Fusion, Lincoln MKS and Mercury Milan – received the honor, allowing Ford to surpass its closest rival, Honda.

Flex, MKS, Fusion and Milan excelled in each of the Institute’s crash tests, which requires that vehicles earn the top “good” ratings in the Institute’s high-speed front and side crash tests, and a rear crash test simulation that evaluates seat and head restraints. As well, since 2007, it is required that vehicles must offer electronic stability control.

All four vehicles feature AdvanceTrac® electronic stability control. The safety system uses sensors to detect and measure yaw, or side-to-side skidding conditions, by monitoring the vehicle’s speed, throttle position and steering wheel angle. IIHS has stated “stability control significantly reduces crash risk by helping drivers maintain control of their vehicles during emergency maneuvers.”

Quotes

“Flex and MKS are built on a platform that has a tremendous safety heritage – one that it shares with the 2009 Ford Taurus, rated America’s safest full-size car. And Fusion and Milan prove that a high level of safety can come in a midsize package.”
- Steve Kozak, Ford’s Chief Engineer for Safety Systems

“Safety is a top purchase consideration, second only to fuel efficiency, so the top safety ratings and competitive fuel economy of Flex, MKS, Fusion and Milan are a winning combination.”
- Michael Crowley, Ford North America Car and Crossover Marketing Manager

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FORD ESCAPE EARNS TOP SAFETY PICK

Monday, October 6th, 2008

Ford earns more of the top honors than any other automaker



Ford Escape Hybrid Lifeguard Vehicles

On the heels of earning a 5-star crash-worthiness rating from the U.S. government, the 2009 Ford Escape and Escape Hybrid were awarded a “Top Safety Pick” rating from the Insurance Institute for Highway Safety (IIHS).

To receive IIHS’s Top Safety Pick, vehicles must achieve the top “good” ratings in the institute’s high-speed front and side crash tests, and rear crash tests that include seat and head restraint evaluations. An added requirement since 2007 is that vehicles must also offer electronic stability control.

The IIHS recognized the Escape for:

  • Modifications to the frontal airbags and safety belts


  • Structural changes to improve occupant protection in frontal crashes


  • A new seat design that improves the rear crash protection rating



The Escape bested the Toyota RAV-4 in both independent crash safety ratings and, with the 2009 Escape’s improved fuel efficiency, offers better combined crash safety and fuel efficiency ratings than the Honda CR-V. The Escape hybrid also outpaced the Toyota Prius in both crash tests.

Quotes

“Earning a Top Safety Pick is great news because IIHS tests are some of the most demanding conducted outside of our own laboratories, and customers are increasingly relying on them when choosing a new vehicle. The Ford Escape is one of few vehicles that earned both full 5-star crash ratings and a Top Safety Pick in the hotly contested small SUV segment – some of our toughest rivals such as Toyota cannot match us.”
- Susan Cischke, Senior Vice President of Sustainability, Environment and Safety Engineering

“We’ve devoted many hours to analyzing and improving the body structure, safety belts and air bags of Escape and Mariner for better performance in front and side impact crashes. We’ve taken our compact SUVs to the next level of safety.”
- Steve Kozak, Ford Motors Chief Engineer for Safety Systems


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SAFEST-RATED DROP-TOP

Thursday, July 3rd, 2008

Mustang makes cruising with the top down safer.



2008 Ford Mustang GT Convertible

Earning the five-star safety rating from the National Highway Traffic Safety Administration (NHTSA) for frontal crash, side impact and rollover tests, the 2008 Mustang GT became the only convertible on the market to attain the coveted rating. As well, the Insurance Institute for Highway Safety (IIHS) bestowed the Mustang convertible with the highest side-impact performance rating.

The top-selling 2008 convertible in the U.S. has outstanding body stiffness, more than twice its predecessor, which acts as a safety cage and helps to protect the cabin from deformation and intrusion during an impact.

Ford engineers designed the front structure, which often bears the brunt of demanding offset frontal crashes, to absorb energy and offer increased passenger compartment protection. The front rails spread the force of the crash evenly at the firewall, helping to dissipate it before it reaches the passenger compartment.

In addition to the 2008 Mustang GT’s already comprehensive safety package, Ford added standard seat-mounted head and chest side bags. Other safety features include all-speed traction control, anti-lock brakes (ABS), dual stage driver and front passenger air bags, safety belt pretensioners, and Ford’s industry-leading technology, Beltminder® that reminds the driver and front-seat passenger to buckle up. Both NHTSA and IIHS noted the effectiveness of Beltminder as a significant life-saving technology.

Quotes:
"The Mustang convertible is another example of working at all levels to offer a vehicle that is both sporty and safe. It was developed with a dedicated focus on safety, making it the highest-rated Mustang ever built."
Jim Vondale, Director of Ford's Automotive Safety Office

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