Thursday, January 8th, 2009
The new global Fiesta becomes Ford’s second-best selling vehicle in Europe behind the Focus.
Early strong sales of Ford’s stylish subcompact have helped Ford’s European operations increase market share in November. This bodes well, as the Fiesta is poised to launch in China, Australia and New Zealand in the first quarter of 2009, and in the United States in early 2010. The upscale features and trim packages are drawing a broader range of customers, of which, approximately half choose the Titanium and Ghia trim levels.
In the United Kingdom alone, the Fiesta, including the new version and outgoing model, was the top-selling vehicle in November among all automakers, capturing 6.2 percent of the total new car market. This represents the Fiesta’s highest market share in the U.K. since 1998.
Currently on sale in Europe and South Africa, Ford has sold more than 42,200 new Fiestas in its first two months on sale, despite soft overall industry sales. In total, Ford of Europe sold 95,700 vehicles in November across its 19 European markets. This was down 21.4 percent versus November 2007, but the company again outperformed the industry by increasing its market share to 8.8 percent, up 0.5 percentage points. Ford is now firmly established as the No. 2 brand in Europe’s main 19 markets behind only Volkswagen.
Quotes
“After only two months since its introduction, the Fiesta is already our second-best selling model behind the Focus. In the U.K., the Fiesta’s market share for November was the highest since January 1998 for the nameplate, and the new Fiesta attracted 1,000 more retail British buyers than the previous model in November 2007. This is a promising start for our all-new global model.”
- Ingvar Sviggum, Ford of Europe Marketing, Sales and Service Vice President
Tags: Fiesta, Ford Fiesta, global small car
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Friday, February 15th, 2008
Ford confirms Fiesta as global name for small car.
Ford’s new-generation global small car to be previewed at 2008 Geneva Motor Show. Its worldwide name is confirmed –
Ford Fiesta.
The new Ford Fiesta brings the Verve Concept exterior and interior styling to production reality, demonstrating that small cars can be stylish, sophisticated and emotional. It rejects the notion that an affordable small car has to be a commodity.
Designed and developed in Europe for customers in Europe, Asia, South Africa, Australia and the Americas between 2008 and 2010, the new Fiesta is the first major product of Ford’s new global product development process.
In Europe, the new Fiesta will debut first in production guise at the 2008 Geneva Motor Show in March and will go on sale in fall 2008 in three and five-door hatchback body styles. By 2010, the new Fiesta will be on sale in markets across Europe, Asia, South Africa, Australia and North America in a variety of regionally tailored models derived from a common platform.
Tags: 2008 Geneva Motor Show, Fiesta, Ford Fiesta, global small car, Verve concept
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Friday, February 15th, 2008
12 Ford Fiesta Facts:
- The worldwide name is confirmed – Ford Fiesta
- Next generation, all-new global small car signals fresh chapter in Ford Fiesta story
- Stylish 'kinetic design' and dynamic flair combines with traditional Ford strengths to deliver confident, contemporary, fun-to-drive package
- Fiesta brings a host of big-car features to the small car segment for the first time
- Fiesta stays compact but is lighter and stronger. Ultra high-strength steels and a comprehensive safety package that includes a driver's knee airbag
- Exciting three-door body remains true to Verve Concept
- Futuristic interior from Verve Concept becomes production reality, including integrated HMI center stack inspired by mobile phones
- 113 HP (115 PS) Duratec 1.6-liter Ti-VCT gasoline engine joins Fiesta range; one of five fuel efficient and clean engines
- Fiesta will expand Ford ECOnetic ultra-low CO2 range, delivering optimized reduction in CO2 emissions.
- New Fiesta is the first product of Ford’s new global product development process, with versions due for launch in Europe in 2008, and in Asia and the Americas between 2008 and 2010
- 5 Efficient Powertrain Choices at launch from 68 PS Duratorq TDCi diesel to new Duratec 1.6-liter Ti-VCT petrol engine which delivers low emissions.
- New technology highlights include keyless vehicle technology, 'Ford Power' engine start button, Ford Easyfuel capless refueling, USB connectivity and ambient interior lighting
Tags: 2008 Geneva Motor Show, Fiesta, Ford Fiesta, global small car, Verve concept
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