So, you’re nickname’s “Hammer” and you think you’re all that and a bag of nails, but nagging questions persist, my friend. Chief among them: Are you tough enough to harness the gawd a’mighty power and capability of the 2011 Ford F-Series Super Duty? Seriously, you should think twice before tossing a blustery “hell yes” out there, because then someone, somewhere will test your mettle at the reins of this ultimate work truck.

Tough truck customers – commercial and fleet operators among them – demand the best, and they get it with a resounding stomp with the spanking new Super Duty. First and foremost, it delivers with significantly improved torque and horsepower as well as class-leading fuel economy from both the new 6.7-liter diesel and 6.2-liter gasoline engines that build on the line’s heritage of best-in-class towing and payload.



Simply put, the next-generation Super Duty lineup (F-250 through F-450) builds on its legacy of capability, reliability, durability and dependability. Let us count the ways.

Lowering the cost of ownership

Both the new 6.7-liter Power Stroke V-8 turbocharged diesel and new 6.2-liter gasoline powertrains will deliver significantly improved fuel economy while also maintaining Super Duty’s best-in-class towing and payload. The architecture of both engines has been optimized for efficiency, as has the new TorqShift heavy-duty six-speed transmission.

The transmission’s fluid change interval also has been extended, in part due to a dual filter that provides fine filtration and large capacity in a single package. The dual filter also eliminates the need for a spin-on external filter.

The new 6.7-liter diesel’s architecture reduces down time during service work, which helps get vehicles back on the road faster. During service on the turbocharger, for example, the body/cab does not require removal, reducing labor time. Service time on the EGR (exhaust gas recirculation) cooler and high-pressure fuel pump also is expected to be markedly reduced because of the new layout. The new spin-on oil filter makes that servicing easier as well.

The new Power Stroke, featuring Tow Haul Mode with the integrated engine exhaust brake, helps improve driver confidence with large loads and prolong brake pad life.

Bottom line: Super Duty is the “and” solution, providing both capability and low cost of ownership that customers truly appreciate in a challenging economic environment.

New-to-segment Live Drive PTO (Power Take Off) adds capability

One of the functional improvements with the new transmission is the addition of segment-first Live Drive PTO (Power Take Off) capability. On 2011 Super Duty diesels with the PTO prep option, the PTO output gear is linked through the torque converter to the engine crankshaft. This allows the transmission to power auxiliary equipment such as snowplows, aerial lifts, tow truck lifts, cement mixers or dump trucks. The power is available any time the engine is running.

Pioneered on agricultural applications, the Live Drive feature is particularly useful when mobile PTO function is required during start-stop operations, such as salt spreading, cement pouring or snow plowing. A fully functional Live Drive mobile PTO will allow Super Duty customers to take full advantage of the equipment on their trucks.

Flexible fueling options

The new diesel engine is compatible with biodiesel up to B20. Likewise, the new 6.2-liter V-8 gasoline FFV-capable engine can run on E85 ethanol. For some fleet customers, having the option and flexibility of using lower emission biofuels is extremely important.

Carryover gasoline engine

The proven 6.8-liter V-10 gasoline engine remains in the lineup for F-450 and F-550 chassis cab customers interested in upfitting bodies and boxes to the chassis. The five-speed TorqShift automatic transmission remains as well.

Variety of trim levels

The F-Series Super Duty offers a variety of trim levels – XL, XL Décor, XLT, Lariat and King Ranch® – to suit each customer. Some owner/operators, for example, opt for the King Ranch trim level, which includes Chaparral Leather seats, to help complete their “office.” In each level, customers will find more comfortable seats based off those in the current F-150.

Technology to help your business

Available Ford Work Solutions is one of many technologies that can help owners manage their business from the work site. Ford Work Solutions delivers four innovative features:

• An in-dash computer developed with Magneti Marelli and powered by Microsoft Auto that provides full high-speed Internet access via Sprint Mobile Broadband Network and navigation by Garmin. It’s the first broadband-capable in-dash computer in production. This system allows customers to print invoices, check inventories and access documents stored on their home or office computer networks – right on the job site.
  
• Tool Link™, a Radio-Frequency Identification (RFID) asset tracking system developed in association with DEWALT, the industry leader in professional power tools, and ThingMagic, the industry expert on embedded RFID technology. This enables customers to maintain a detailed real-time inventory of tools or equipment stored in the pickup box.
  
• Crew Chief™, a fleet telematics and diagnostics system, which allows small fleet owners to efficiently manage their vehicles, quickly dispatch workers to job sites and keep detailed vehicle maintenance records.
  
• Cable Lock security system, developed in association with Master Lock®, the industry-leading lock manufacturer, discourages theft of expensive tools too large to fit in the cab.
  

SYNC®, Ford’s industry-first, voice-activated hands-free communications and entertainment system, leverages industry-leading voice-recognition software, integrated GPS technology and a customer’s Bluetooth®-capable mobile phone. SYNC’s new application, Traffic, Directions & Information, provides simple hands-free access to personalized traffic reports, precise turn-by-turn driving directions and up-to-date information including business listings, news, sports and weather.

As with all Ford products, customer feedback played a vital role in developing the all-new 2011 Super Duty, especially with commercial customers.

Quotes

“Having the most capability means a customer doesn’t have to marginalize any segment while he tries to maintain and build his business. Our customers expect the leadership capability that our trucks deliver and, with the 2011 Super Duty, they’ll also gain a significant improvement in fuel economy. It’s a win-win situation for commercial and fleet owners.”
– Jim Michon, truck fleet marketing manager

“Ford Work Solutions is a real game-changer,” said Kaufman. “It provides another way for the owner to improve the productivity of his Super Duty ‘tool’ by increasing access and onboard capability. Paperwork – including billing, quotes and work orders – can be accessed, modified and printed right there in the truck. He doesn’t have to wait until he gets back to the office or back home to do it.”
– Todd Kaufman, F-Series chassis cab marketing manager

“We’ve had our key fleet customers involved every step of the way as we’ve developed the new 2011 Super Duty. Their valuable input has been reflected in the new truck, from the major features such as B20 capability to more minor, but still important, items such as driver manual lumbar on the vinyl seat. Thanks to the input of our customers, and the strong capability and focus of our engineering, design and manufacturing teams, the new 2011 Super Duty achieves a whole new level of capability.”
– Jim Michon, truck fleet marketing manager