Posts Tagged ‘F-150’

Tough Jobs Take Tough Tools

Thursday, February 25th, 2010
Tough Jobs Take Tough Tools

Getting a nation back on the road to prosperity is hard work. Rebuilding and repairing a battered infrastructure takes the right tools. As much as we like small cars, there are some jobs they just can’t do. Sometimes, you need a super capable, super tough truck to ‘getter done.” Sometimes you need a Super Duty.

Ford Super Duty customers expect and demand capability from the best-selling heavy-duty truck in America. For most Super Duty owners, it’s the core asset of their business. Day after day, year after year, it’s expected to deliver results in the most demanding situations. No nonsense. And never any excuses.

Ford’s F-Series has been the best-selling line of trucks in the U.S. for 33 straight years. With class-leading torque, horsepower, fuel economy and towing and payload capability, the new Super Duty further underscores Ford’s Built Ford Tough legacy.

New diesel and gasoline engines deliver improved torque, horsepower, fuel economy

For 2011, Super Duty features both all-new diesel and gasoline engines that are mated to a new transmission. The new 6.7-liter Power Stroke V-8 turbocharged diesel was designed, engineered and built by a Ford team dedicated solely to delivering this class-leading diesel to the next-generation Super Duty to enable continued best-in-class towing and payload.

The result: The new Power Stroke pumps out a best-in-class 735 ft.-lb. of torque at 1,600 rpm and 390 horsepower at 2,800 rpm, enabling the 2011 Super Duty’s class-leading towing capability of 24,400 pounds. The 2011 Super Duty also has class-leading payload capability at 6,520 pounds.

Benefits of the new 6.7-liter Power Stroke diesel engine:

  • First use of a compacted graphite iron (CGI) engine block in a Super Duty-class vehicle in North America; CGI is stronger than cast iron, and Ford successfully has used the material in engine blocks in products around the world. The block structure was optimized for reduced weight and maximum strength to meet the demands of higher torque and more horsepower, and enable class-leading fuel economy.

  • Unique inboard exhaust and outboard intake architecture, an automotive-industry first for a modern production diesel, reduces overall exhaust system volume, which leads to better throttle response; a reduced exhaust system surface area minimizes heat transfer to the engine compartment and improves NVH (noise, vibration and harshness).

  • The turbocharger features an industry-first dual-sided compressor wheel that works in a single housing. The unit is uniquely center-mounted on a pedestal low in the back of the valley for improved NVH. The design allows the single unit to deliver the advantages of a twin-turbocharger system in a smaller, more efficient package, combining the benefits of a small turbocharger (faster response) and a large turbocharger (ability to compress and force more air into the engine for more power) in one unit.

  • The high-pressure fuel system injects fuel at more than 29,000 psi. The system delivers up to five injection events per cylinder per cycle using eight-hole piezo injectors to spray fuel into the piston bowl. The direct-injection system is calibrated and phased for optimum power, fuel efficiency and NVH.

  • Aluminum cylinder heads for reduced weight; the mid-deck construction with dual water jackets provides increased strength and optimal cooling; six-head bolts, instead of four as found on other engines, help improve sealing and maintain cylinder integrity even with the higher firing pressures.

  • Compatible up to B20 fuel, allowing greener fueling options of up to 20 percent biodiesel and 80 percent petroleum diesel.


The engine and aftertreatment system for the 6.7-liter Power Stroke V-8 turbocharged diesel powertrain ably meets the new, more stringent 2010 federal emissions requirements for nitrogen oxides (NOx), which have to be lowered by approximately 80 percent, making this the cleanest Super Duty diesel ever.

New gasoline engine delivers class-leading power and fuel economy as well

Ford tapped into a bit of its proud racing heritage to create the new 6.2-liter V-8 gasoline engine, which uses big-bore architecture to produce best-in-class torque, horsepower and fuel economy. The new gasoline engine delivers 405 ft.-lb. of torque (at 4,500 rpm) and 385 horsepower (at 5,500 rpm) on regular gasoline. The new V-8 also is E85 compatible.

These numbers represent an increase of 40 ft.-lb. of torque and 85 horsepower over the outgoing 5.4-liter V-8. The V-8’s large bore (102 millimeters) allows for larger intake and exhaust valves for improved engine breathing, and the short stroke (95 millimeters) allows higher engine speed for increased horsepower.

Benefits of the new 6.2-liter V-8 gasoline engine include:

  • SOHC valvetrain with roller-rocker shafts: The single overhead camshaft (SOHC) per cylinder head design results in a stiff valvetrain that allows optimized camshaft lift profiles and results in great low-speed torque. The roller-rocker shafts allow valve angles to be splayed, resulting in optimized intake and exhaust port layout for better breathing.

  • Dual-equal variable cam timing: Intake and exhaust valve opening and closing events are phased at the same time to optimize fuel economy and performance throughout the engine speed range and throttle positions.

  • Two spark plugs per cylinder: Due to the large bore size, two spark plugs per cylinder are used to more efficiently burn the fuel-air mixture in the combustion chamber, enabling better fuel economy and increased engine torque. The twin plugs also help the engine maintain a smooth, stable idle.

  • Dual knock sensors: A knock sensor on each bank of cylinders of the V-8 engine allows the spark timing of each cylinder to be individually optimized real-time, throughout the engine speed range. The engine learns the optimum timing via an adaptive algorithm.

  • Better engine crankcase “breathing” and efficiency: Significant development work and computer-aided engineering optimized the cylinder block for more efficient airflow in the crankcase as the pistons move up and down in the bores, resulting in improved torque at higher engine speeds. Piston-cooling jets squirt oil on the underside of the pistons to keep the piston crowns cool under extreme operating conditions. The cooling jets also allow for a higher compression ratio for better engine efficiency and faster engine oil warm-up on cold starts, also improving fuel economy.


New TorqShift transmission harnesses and manages the power; Live Drive PTO available

The all-new 6R140 heavy-duty TorqShift six-speed automatic transmission was designed to manage the high low-end torque produced by the new diesel engine. The same basic transmission also is mated to the new gasoline engine, giving customers of either engine the ability to efficiently get the increased torque and horsepower to the ground. Engineered for greater efficiency and fuel economy, improvements include refined architecture to provide relatively low clutch speeds, which results in lower drag losses, and optimized fluid levels and drainback to reduce churning of fluid while also providing superior lubrication.

In addition to hardware-based improvements, the new transmission features enhanced Tow Haul mode with integrated engine exhaust braking and SelectShift Automatic capability, which includes Progressive Range Select and a manual mode, allowing customers to select the gear to suit their needs.

The new TorqShift transmission also enables the first application of Live Drive PTO (Power Take Off) in a Super Duty-class vehicle. On 2011 Super Duty diesels with the PTO prep option, the PTO output gear is linked through the torque converter to the engine crankshaft. This allows the transmission to power auxiliary equipment such as snowplows, aerial lifts, tow truck lifts, cement mixers or dump trucks. The power is available any time the engine is running.

Pioneered on agricultural applications, the Live Drive feature is particularly useful when mobile PTO function is required during start-stop operations, such as salt spreading or snow plowing.

Learn more about the 2011 Ford Super Duty.

Quotes

“Our Super Duty customers do some of America’s toughest jobs. Every day they’re out there working with little fanfare and all they ask is the right tool for the job. The new 2011 Super Duty offers them a truck with best-in-class towing and payload, all-new powertrains and even more capability than ever to help them do their jobs.”

– Mark Fields, Ford President of The Americas


“The 2011 Super Duty offers the widest array of solutions for the widest array of heavy-duty work truck customers. The Super Duty lineup offers a variety of bodystyles and powertrains, from diesel and gasoline engines, each with a new six-speed transmission, to pickup trucks and chassis cabs, each with the towing and payload capabilities that define Super Duty.”

– Chris Brewer, Ford Super Duty Chief Engineer


“Developing the new 6.7-liter Power Stroke V-8 turbocharged diesel engine was an awesome endeavor. The extensive engineering and testing made us confident this engine ensures the new Super Duty’s leadership in capability, reliability and productivity.”

– Adam Gryglak, Ford Lead 6.7-liter Diesel Engineering Mana ger

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And You Thought the Color Was Over the Top

Monday, February 22nd, 2010
And You Thought the Color Was Over the Top

Customer demand for Ford’s new F-150 SVT Raptor is moving nearly as fast as the world’s only production high-speed off-road performance truck. Already, over 5,300 orders have been placed for the new performance pickup.

The F-150 Raptor is the first ever high-speed off-road performance truck offered by any manufacture and highlights Ford’s 33 years of truck leadership by emphasizing Built Ford Tough innovation and engineering. Developed with the DNA of an off-road pre-runner, the comprehensive modifications to the truck focused on chassis and suspension.

Built alongside the best-selling F-150 at Ford’s Dearborn Truck Plant, the 2010 F-150 SVT Raptor was designed for the off-road performance market which has steadily grown in popularity over the past decade.

Raptor is powered by F-150’s proven 5.4-liter Triton® V-8 three-valve engine, which delivers 320 horsepower and 390 ft.-lb. of torque. This spring, customers will have the added option of an all-new 6.2-liter V-8 engine, producing 411 horsepower and 434 ft.-lb. of torque – making Raptor the most powerful half-ton pickup on the market.

The appeal of the Ford’s F-150 SVT Raptor extends beyond just desert runners. While the biggest markets for order so far are in the Southwest and Texas, demand also is high in states like Tennessee, Michigan, Colorado, Ohio and Georgia

Customers are showing an appreciation for Raptor’s unparalleled off-road performance, as well as its many features. Options such as the luxury package, moonroof and reverse camera all have “take rates” of more than 79 percent. Popular F-150 utility options like touch-screen navigation with SIRIUS Travel Link™, trailer brake controller and Ford’s tailgate step have take-rates higher than 62 percent.

The overwhelming top color choice has been Tuxedo Black for more than 52 percent of all orders, followed by Molten Orange, Oxford White and Blue Flame.

Quotes

“We couldn’t be more pleased with the popularity of the F-150 SVT Raptor. Orders have exceeded our expectations. The truck is so popular that we actually wound up building more 5.4-liter V-8 models than we had originally anticipated. The order banks are now open for the all-new 6.2-liter V-8, and the orders keep rolling in.”

– Mark Grueber, F-150 Marketing Manager



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Watch Ford F-150 Support FAT Tuesday on Jimmy Kimmel Live

Tuesday, February 16th, 2010


Jimmy Kimmel Live

Tonight on Jimmy Kimmel, an exclusive behind-the-scenes Mardi Gras segment will air in support of FAT Tuesday.

With the help of the 2010 Ford F-150, Guillermo was able to achieve his life-long dream of appearing on a float during the Mardi Gras Tucks parade.  His several thousand pound royal float was towed down St. Charles Avenue and filled to the brim with muffaletta sandwiches, a new love of his that he wished to share with all the people of New Orleans!

The episode will chronicle Guillermo's entire experience including a special meeting with Super Bowl Champion Saints players Darren Sharper and Roman Harper, as well as a recap of the building of the float and Guillermo's interaction with the people of New Orleans.

While you watch, don't fight the urge to shout out "who dat?"- the enthusiasm from Mardi Gras and a Super Bowl win is infectious, and Guillermo's experience is surely a once-in-a-lifetime event!

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Tune in to Ford DigiKnows Weekly Interactive Video Events

Friday, March 20th, 2009

Tune in to Ford DigiKnows to Talk to the Experts Live: Episode #5—Stay Connected and Productive with Ford Work Solutions™ Technology



Ford DigiKnows – Episode #5— Stay Connected and Productive with Ford Work Solutions™ Technology


Live Interactive Streaming Video Event
Tuesday March 24th, 2009 - 12:00 Noon ET


Join in and ask your questions live:

Video clips at Ustream



About DigiKnows #5— Stay Connected and Productive with Ford Work Solutions™ Technology

In our fifth episode on March 24th at 12:00 noon ET, Michael Collins takes a look at in-dash Ford Work Solutions technology and discovers how Ford developed a fully-integrated mobile workplace. Join in and ask your questions as Michael talks about Ford Work Solutions with Bill Frykman and Ed Pleet the business development managers for this technology.

America’s best-selling truck the Ford F-Series, as well as the Ford E-Series vans are now equipped with this industry-first collection of smart technologies. And when the all-new 2010 Ford Transit Connect comes to market this summer, the customer -- small business owners -- will be able to order it as well. Designed to fundamentally change the way Ford truck owners do business, Ford Work Solutions technologies literally bring the office to the job site—enhancing connectivity, flexibility, productivity and security.

Some features of Ford Work Solutions include:


  • Connectivity: In-dash computer system offers high-speed Internet access, navigation tools, and hands free calling. Enables customers to access office documents, print invoices, and check inventories directly on the job site.

  • Flexibility: Tool Link, with Radio-Frequency Identification (RFID) provides an asset tracking system, providing a real-time inventory of tools or equipment stored in the pickup box.

  • Productivity: Crew Chief, a fleet diagnostics system enables fleet owners to quickly and efficiently manage vehicles, dispatch workers, monitor driver performance and maintain up-to-date maintenance records.

  • Security: Cable Lock security system, designed to discourage theft of costly, large tools that don’t fit in the cab.



The industry-exclusive technologies are available in the new 2009 Ford F-150, F-Series Super Duty trucks,2009 E-Series Vans and 2010 Transit Connect. A selection of the four features will also be available for upgrade for Ford Trucks already in service.

About Ford DigiKnows

Now you can talk to the people at Ford about what matters to you. Join us every week for Ford DigiKnows – a series of live interactive steaming video events. Each week our intrepid host, Michael Collins, takes you the behind the scenes for the scoop on all things Ford. The DigiKnow live streaming events let you talk with the experts from Ford, as they take you under the hood for a look at new and innovative Ford technologies. DigiKnows helps you uncover another side of Ford.

Links

Learn more about Ford Work Solutions

Watch the Ford DigiKnows archives

About Ford DigiKnows

Michael Collins’ biography

Ford Work Solutions™ Expands Capability and Productivity of America’s Favorite Trucks

2009 E-Series Overview

Ford Work Solutions™ Combats Tool Theft With Innovative Tool Link, Cable Lock Features



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FORD WORK SOLUTIONS™ TECHNOLOGY AVAILABLE IN UPCOMING FORD TRUCK FLEET

Tuesday, March 3rd, 2009

Ford Work Solutions™ Expands Capability and Productivity of America's Favorite Trucks



Ford Work Solutions

America’s best-selling truck the F-Series, along with Ford’s F-150, E-Series and Transit Connect Vans are soon-to-be equipped with a collection of industry-first ‘smart’ technologies. Designed to fundamentally change the way Ford truck owners do business, Ford Work Solution™ technologies are aimed at enhancing connectivity, flexibility, productivity and security.

The four affordable and innovative features bring the office to the job site, offering a fully-integrated mobile workplace. Some of the Work Solution™ highlights include:


  • Connectivity: In-dash computer system offers high-speed Internet access, navigation tools, and hands free calling. Enables customers to access office documents, print invoices, and check inventories directly on the job site.

  • Flexibility: Tool Link, with Radio-Frequency Identification (RFID) provides an asset tracking system, providing a real-time inventory of tools or equipment stored in the pickup box.

  • Productivity: Crew Chief, a fleet diagnostics system enables fleet owners to quickly and efficiently manage vehicles, dispatch workers, monitor driver performance and maintain up-to-date maintenance records.

  • Security: Cable Lock security system, designed to discourage theft of costly, large tools that don’t fit in the cab.





The industry-exclusive technologies are available in the new 2009 Ford F-150, F-Series Super Duty trucks and 2009 E-Series Vans. A selection of the four features will also be available for upgrade for Ford Trucks already in service.

Quotes

“Our truck customers are smart and they work hard. Ford Work Solutions provides truck customers new technologies and tools to help them work even smarter and further boost their productivity.”
- Mark Fields, President of Ford The Americas

“Tool Link increases productivity and saves money. It helps contractors and tradespeople guarantee they show up at the job site with the right tools for each job, and that they don’t leave equipment behind.”
- William Frykman, Ford Work Solutions Product and Business Development Manager

“Secure, lockable storage is important for all customers. That’s why we (Ford) worked with Master Lock to deliver the Cable Lock, a convenient way to secure items such as toolboxes, air compressors, generators or large power tools that may need to be in the pickup box when the vehicle is parked.”
- William Frykman, Ford Work Solutions Product and Business Development Manager

Links

News Release: http://media.ford.com/article_display.cfm?article_id=29961

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FORD F-150 ADVERTISING CAMPAIGN

Monday, December 1st, 2008

Ford F-150 Unparralleled in Capability, Ad Strategy



2009 Ford F-150



  • New pull-no-punches advertising campaign centers on 2009 Ford F-150’s unrivaled capability, unsurpassed fuel economy and safety leadership, not stunts or gimmicks



  • Television advertising begins Sunday on “NFL on Fox;” print and radio ads to follow



  • Digital segments launch in mid-November with side-by-side comparisons of F-150 and competitive trucks, helping customers see how the pickups stand up to a variety of conditions they’re likely to encounter during their life cycle



Television advertising for the new 2009 Ford F-150 begins Sunday on “NFL on Fox” with a series of straight-talking spots emphasizing the new pickup’s class-leading capability, unsurpassed fuel economy, safety leadership and smart technologies.

Purposely void of corny gimmicks and flashy stunts, Ford’s campaign aims at core truck buyers who use their pickups for work and play and need to see what – and how – the new F-150 delivers that other trucks simply can’t.

“The F-150 campaign focuses purely on the product, because that’s where customers are today,” said Jim Farley, Ford group vice president, Marketing and Communications. “Hype doesn’t matter. True truck customers want to know what’s different about the new F-150. With this approach, they can see and vicariously test this truck, getting a good sense of how it outperforms the competition even in extreme conditions.”

In addition to TV and radio ads, a new online application will launch in mid-November at www.fordvehicles.com with a series of real-world comparison tests that put F-150’s unmatched capability in towing, hauling, durability and fuel economy front and center.

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New Ford F-150 Earns ‘Top Safety Pick’

Wednesday, November 26th, 2008

New Ford F-150 Earns ‘Top Safety Pick’ as Ford Extends Industry Lead in Safety Ratings



New Ford F-150 Earns 'Top Safety Pick'

When they say “Built Ford Tough” they aren’t kidding.

The new 2009 Ford F-150 is the latest Ford vehicle to earn the Insurance Institute for Highway Safety’s “Top Safety Pick” award. With the award, Ford Motor Company, including Volvo, adds to its leading number of 16 IIHS “Top Safety Pick” ratings, further separating itself from Honda’s second place tally of 13. IIHS awarded the F-150 its highest rating for front and side impact tests and in evaluations of seats and head restraints.

Ford engineered the new F-150 to also earn top ratings in the U.S. government’s National Highway Traffic Safety Administration (NHTSA) tests to be conducted later this year. Ford has more IIHS Top Safety Picks and government five-star safety-rated vehicles than any other automaker.

The new F-150 also has been recognized as the one and only “Truck of Texas” by the Texas Auto Writers Association (TAWA) – the sixth consecutive year a Ford truck has won top honors – as well as PickupTrucks.com’s Best Overall Half-Ton Pickup.

The Toughest Truck

The F-150’s legendary toughness contributes not only to its durability and capability but its safety as well. The 2009 F-150 has an all-new hydroformed steel body structure – including industry-first use of tubular ultra-high-strength lighter weight steel that offers top performance and contributes to the F-150’s unsurpassed fuel economy in the full-size pickup truck segment.

Also new in the F-150 this year is Ford’s standard Safety Canopy® side-curtain air bag rollover protection system, which helps protect front and rear outboard passengers in both rollovers and side-impact crashes. It is designed to stay inflated for several seconds, as rollover crashes often last longer than side-impact crashes. Added to this is a Ford-first – the new “K-bag,” a front seat dual-chamber side air bag named for its unique shape, which is designed to help protect the rib cage from excessive crash forces during a side impact.

Another standard safety enhancement is a state-of-the-art passenger seat sensor that specifies the timing and type of air-bag deployment based on the weight of the occupant. Additional sensors in the vehicle – monitoring roll stability control and rollover air bag deployment – have been integrated into one unit, increasing the sensitivity and accuracy of the system.

Stability and Towing Control

The F-150’s standard offering of Ford’s exclusive AdvanceTrac® with RSC® (Roll Stability Control) also met a newer requirement that vehicles must offer electronic stability control to earn IIHS’s top rating. The system, using a gyroscopic sensor, detects and measures over-steer, roll and yaw.

Working in conjunction with AdvanceTrac is Trailer Sway Control, which determines from the yaw motion of the truck if the trailer is swaying and takes measures to help bring it under control. Additional towing-related driver-aid features include Integrated Trailer Brake Controller, Tow Haul Mode and Reverse Camera System.

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F-150 NAMED ONE AND ONLY TRUCK OF TEXAS

Monday, October 20th, 2008

The new 2009 F-150 offers unsurpassed fuel economy and class-leading capability.



2009 Ford F-150 is the Truck of Texas

For the sixth consecutive year, the Texas Auto Writers Association (TAWA) has recognized a Ford truck – the 2009 F-150 – as the one and only “Truck of Texas.” The Ford Flex and Expedition King Range received top honors as CUV and SUV of Texas, respectively. Ford swept all four vehicle-centered top honors and its lineup of trucks was named Truck Line of Texas.

Currently on sale, the new F-150 delivers a fuel economy gain that is up to 12 percent better than the prior model year on F-150 models equipped with the high-volume three-valve, 5.4-liter V-8 engine. In addition, the F-150 features a towing capacity of 11,300 pounds and hauling capacity of 3,030 pounds.

Other Ford Motor Company vehicles winning top honors in their categories at the TAWA Rodeo include:


  • Best Luxury Pickup: 2009 Ford F-150 King Ranch

  • Best Full-Size CUV: 2009 Ford Flex

  • Best Mid-Size CUV: 2009 Mazda CX9

  • Best Luxury CUV: 2009 Lincoln MKX

  • Best Mid-Size SUV: 2009 Ford Explorer

  • Best Heavy Duty Pickup: 2009 Ford F-350 Super Duty Cabela’s Edition



Quotes

“This is high praise, especially the coveted ‘Truck of Texas’ top prize. Texas Auto Writers are the toughest truck critics because they know firsthand and truly appreciate how core truck customers really use their pickups. We’re honored that TAWA recognizes that the new F-150 offers consumers class-leading capability, unsurpassed fuel economy and durability that shows how closely we’ve been listening to our customers for the 31 years Ford trucks have been America’s favorite.”
-Mark Fields, Ford’s President of the Americas

“We’re honored that TAWA recognizes that the new F-150 offers consumers class-leading capability, unsurpassed fuel economy and durability that shows how closely we’ve been listening to our customers for the 31 years Ford trucks have been America’s favorite. ‘Truck of Texas’ is really the most important award of its type in the industry. We love trucks down here, and we really use these vehicles everyday. And since we spend so much time in our vehicles, for us it’s not just about how the horse feels being towed, but how your butt feels sitting in the truck, too.”
-Harold Gunn, President of TAWA

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SOYBEAN HELPS FORD REDUCE OIL CONSUMPTION

Thursday, March 27th, 2008

Fuel economy isn't the only area where Ford is seizing the opportunity to reduce oil usage.





Thanks to a versatile agricultural wonder called the soybean, Ford is also cutting down on its use of petroleum-based products. In 2008, for example, the Ford Mustang became the industry's first vehicle to have foam seats made from a 5% soy-based polyol instead of the standard 100% petroleum. The move garnered Ford, along with partner Lear, a 2008 award from the Global Plastics Environmental Conference (GPEC), held in Florida this month.

The company is using approximately 2.2 million pounds of soy foam in the 2008 Mustang. Based on this application alone, this more energy-conscious alternative potentially represents a carbon dioxide reduction of 605,000 pounds annually.

Mustang isn't the only product sporting the new seat cushions and seat backs. The 2008 Ford F-150 and Expedition, along with the Lincoln Navigator, also feature the soy-based materials. The Ford Escape will join the lineup in 2009.

Ford's soy research is partially funded by the United Soybean Board (USB), a group of farmers/leaders that oversees investments in soy-based technologies. Ford recently announced at the USB's Commodity Classic Conference in Nashville, Tennessee, that the company is aggressively examining other ways to replace petroleum with soy-based materials for automotive applications.


  • Ford is the only auto manufacturer financially supported by the USB to further progress with soy-related automotive applications.


  • Ford has perfected its soy foam formulation to replace up to 40% of the standard petroleum-based polyol with a soy derivative that meets Ford's strict performance requirements. Ford has licensed this 40% formulation to John Deere and Sears Manufacturing.


Audio Clip:
[audio:http://ford.digitalsnippets.com/wp-content/themes/SMPR/environment/USB_PressConference_News.mp3]
United Soybean Board's (USB) Commodity Classic Conference in Nashville.


Panel Participants:

  • Ike Boudreaux, USB Chairman

  • Dr. Matthew Zaluzec, manager of Ford's Material Research & Advanced Engineering Department

  • Don Borgman, marketing manager for John Deere North America

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ALL BUSINESS

Saturday, January 12th, 2008

New 2009 F-150 is the most capable light-duty pickup in the industry


2009 Ford F-150

Ford F-150 customers tackle tough jobs when they work and play, and they need a full-size truck that rises to the challenge. The current F-150 is already the most capable truck on the market, but Ford's truck team drove capability to new levels with the 2009 model.

The improvement starts with the 2009 F-150's fully boxed frame constructed with hydro-formed and high strength steel side rails. The lightweight frame delivers 10 percent more torsional rigidity, which delivers increased durability and safety. The sturdy chassis also paved the way for the new 2009 F-150 to improve upon the current model's class-leading towing and hauling capability across all cab configurations.

Complementing the modern frame is a high-tech suite of features that ensures the F-150 is sure-footed and safe in all driving and load conditions. The new F-150 offers segment-first standard AdvanceTrac® with RSC® (Roll Stability Control) and Trailer Sway Control plus available Rearview Camera Assist as well as Integrated Trailer Brake Controller, a segment-first on light-duty pickups.

Inside, the new 2009 F-150 SuperCrew offers more usable space for moving more people and gear thanks to a 6-inch stretch that improves rear seat legroom and cargo capacity. A mechanically articulated second-row seat flips up and out of the way. Combined with a truly flat load floor, the feature gives the new SuperCrew class leading 57.6 cubic feet of space behind the front seats and can accommodate items up to 47.9 inches tall, such as a flat-screen TV that needs to be hauled from the electronics store to home.

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OPTIMIZED FOR PERFORMANCE

Saturday, January 12th, 2008

Trio of 2009 F-150 engines offers power and better fuel economy


2009 Ford F-150

The new F-150 is powered by three modern V-8 engines, mated to either a 4-speed or a new fuel-efficient 6-speed automatic transmission. The engines include:

  • 5.4-liter, 3-valve Triton V-8, which has been optimized for better performance with improved horsepower and torque and is capable of running on E85 (85 percent ethanol and 15 percent gasoline), pure gasoline or any blend in between.
  • 4.6-liter, 3-valve V-8, which is new for F-150. Both the 5.4-liter and 4.6-liter 3-valve V-8's utilize open valve injection. This unique feature improves the flow of fuel into the combustion chamber, which results in an increase in horsepower during towing and reduced emissions.
  • 4.6-liter, 2-valve V-8, a third V-8 choice in the line-up that delivers more horsepower with the same fuel economy performance as the outgoing truck's V-6.


This all-V-8 engine lineup delivers a fleet-average 1 mpg improvement in fuel economy versus the outgoing F-Series. Diesel and EcoBoost gas turbo direct injection engines are planned for F-150 in 2010, as well.

Towing and hauling: The new 2009 Ford F-150 will feature class-leading towing and hauling capability made possible by the stronger and lighter frame. All internal components of the smooth-shifting 6-speed transmission have been upgraded to handle the higher torque capacities, including more robust clutch packs, bigger pump and bigger output shaft. The transmission's hydraulic system was also beefed up to enable improved idle speeds and improved converter clutch duty cycles.

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