Posts Tagged ‘environment’

Giving New Meaning to ‘Mobile Electronics’

Tuesday, March 9th, 2010

Azure Dynamics Corporation today announced AT&T has agreed to purchase two of the first Ford Transit Connect Electric vans, the latest addition to AT&T’s growing fleet of alternative-fuel vehicles.

The Ford Transit Connect Electric – the all-electric version of the 2010 Ford Transit Connect, the North American Truck of the Year – will be powered by Azure Dynamics’ patented Force DriveTM electric drivetrain with an advanced lithium-ion battery from Johnson Controls-Saft. The vehicle, which goes on sale later this year, has a range of up to 80 miles on a single charge and will be rechargeable using either 240-volt or standard 120-volt outlets. It has a top speed of 75 miles per hour.

AT&T currently operates more than 77,000 vehicles in its corporate fleet, including 15 gasoline-powered Ford Transit Connect vehicles AT&T began piloting in 2009.

Commercial vehicles are ideal candidates for electrification due to typical duty cycle characteristics like predictable drive routes and a return to a central location each night for recharging. The zero tailpipe emission Ford Transit Connect Electric also will help protect air quality in the urban environments where it operates.

By combining car-like driving dynamics with truck-like cargo capacity, Ford Transit Connect Electric is well-suited to the demands placed on urban delivery vehicles for small businesses and larger, corporate fleets.

The Transit Connect Electric is expected to offer lower cost of operation because recharging with electricity is generally less expensive than refueling with gasoline. Additionally, customers will benefit from lower maintenance costs as the electric drive train has far fewer moving parts to maintain.

AT&T plans to take delivery of the Transit Connect Electric in late 2010.

Quotes

“Cleaner, alternative-fuel vehicles are the future of our corporate fleet, and the Transit Connect Electric represents a real breakthrough and will be a strong addition to our range of alternative-fuel vehicles. It’s exactly the kind of vehicle we envisioned when we mapped our long-term vision to invest up to $565 million to deploy more than 15,000 alternative-fuel vehicles through 2018.”

– Jerome Webber, Vice President of Fleet Operations at AT&T

“Our business is built on great technology, committed partners and customers who want to improve efficiency while reducing their environmental footprint. The Transit Connect Electric brings all of those elements together in a single package and is exactly on target with our goal at Azure of ‘driving a world of difference.’”

– Scott T. Harrison, CEO of Azure Dynamics

“Ford Transit Connect was first introduced in the U.S. last year as a new fuel efficient alternative to larger commercial vehicles. Adding the electric option addresses a growing demand from our customers for sustainable vehicles for their fleets. This Transit Connect Electric represents the first in a family of electrified vehicles, including new hybrids, plug-in hybrids and all battery electric vehicles, which Ford will deliver over the next three years.”

– Gerry Koss, Ford Fleet Marketing Manager

Tags: Corporate, environment, Ford, Ford Motor Company, Ford trucks, Transit Connect

Posted in Ford Corporate News - text, Ford F-150 - text snippets, Ford and the Environment - text, Stories | No Comments »

Who Is Taking Their Electric Vehicle Plans Global?

Tuesday, March 2nd, 2010

Who Is Taking Its Electric Vehicle Plans Global?

You guessed it. Ford Motor Company has confirmed that its global electric vehicles plan is extending to Europe with five full electric or hybrid vehicles across its C, CD and light commercial vehicle ranges coming for European customers by 2013.

Specifically, Ford will launch two zero-emission full battery-electric vehicles including the Transit Connect Electric light commercial vehicle in 2011 followed by the Ford Focus Electric in 2012. Three other vehicles – two next-generation petrol hybrid-electric vehicles and a plug-in hybrid – will be introduced in 2013.

Ford’s global electrification strategy will deliver a suite of electrified vehicles to a variety of markets and build on the company's overall vision of offering the widest possible range of technology solutions – instead of a single vehicle or technology – to improve fuel economy and lower CO2 emissions for customers around the world.

As Ford's global product vision accelerates to ensure that all the company's vehicles competing in global segments become common in Europe, North America and Asia, the resulting efficiencies will allow a global portfolio of environmentally friendly transportation solutions to be developed based around hybrid electric, plug-in hybrid electric and all-electric vehicles.

Zero-Emission

The first models to be launched in Europe will be zero-emission, full-electric versions of two significant models in Ford's global product portfolio.

The Focus Electric will be based on Ford's next-generation Focus model and is one of at least ten vehicles that will be developed from the company's new global C-car platform. Focus Electric will be introduced in the US and Canada in 2011, followed by Europe in 2012.

The Ford Transit Connect Electric is a zero-emission, pure electric-powered version of the award-winning Transit Connect light commercial vehicle and goes on sale in North America later this year. Ford is aiming to make the Transit Connect Electric available for European customers from 2011.

Future Hybrids

While Ford has considerable experience in the North American market with full petrol-hybrid vehicles the company also is planning to expand its presence in Europe with two all-new, next-generation hybrid passenger cars based on global platforms following in 2013.

In addition, European customers will be able to opt for a plug-in hybrid model, also coming in 2013.

Prototype Trials in Europe

Ford's Product Development team is participating in two specific European trial initiatives to demonstrate the technology in real world driving conditions, and generate feedback to help develop further the Focus Electric and the Transit Connect Electric for market acceptance in Europe.

In the UK, a consortium of Ford, Scottish and Southern Energy (SSE) and Strathclyde University is preparing later this year to run a fleet of zero emissions prototype Ford Focus Battery Electric Vehicle prototypes, based around the current Focus model sold in Europe and using elements of the technology under development for the new Focus Electric.

In Germany, Ford has recently announced its participation in the colognE-mobil project. This initiative will research the impact of electric vehicles on urban air quality, traffic safety and the electricity supply infrastructure. Scientists will then scale up the results to examine the true benefits an electric future could deliver for German cities.

Quotes

“We recognize that one technology does not work for all our customers. Our electrification strategy and plans include hybrids, plug-in hybrids and battery electric vehicles to best meet our global customers' needs. Leveraging our global platforms is also central to this strategy and allows us to build on our strong product line-up in the most customer-driven, affordable way.”

– Derrick Kuzak, Ford’s Group Vice President of Global Product Development

“Our goal is to provide consumers with access to significant fuel economy improvements and reduced CO2 emissions to meet their functional needs and without compromising their driving experience.”

– John Fleming, Chairman and CEO, Ford of Europe

“There is increasing interest among a number of customers in Europe for electrified vehicles and we are responding by stepping up our efforts to bring these models to the marketplace alongside our latest-generation, fuel-efficient petrol and diesel powered models. This is further evidence of how the ONE Ford global product vision is transforming our business. European consumers will not have to wait too long before they can choose from a range of electrified alternatives from Ford.”

– John Fleming, Chairman and CEO, Ford of Europe

“Ford is focused on solutions that reach not just hundreds or thousands of cars, but millions of vehicles – because that is how Ford can truly make a difference.”

– Derrick Kuzak, Ford’s Group Vice President of Global Product Development

“Electrification is a key element in the effective use of Ford’s global resources and talents to provide a portfolio of affordable and fuel-efficient technologies for customers. In particular our fleet trials in the UK and Germany will give us vital experience and insight into how fleet and private customers for these niche models will use them on a daily basis. This will ensure that the five models we bring to market are fully developed to meet their expectations."

– John Fleming, Chairman and CEO, Ford of Europe

Tags: Electric Vehicles, environment, Ford, Ford Motor Company

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Where Bald Eagles Will Soar More

Wednesday, February 17th, 2010

More of the “Rust Belt” just turned green.

Ford Motor Company and Automotive Components Holdings LLC this week announced the donation of 242 acres of unique coastal wetlands in Monroe County, Mich., to the U.S. Fish and Wildlife Service to be included in the Detroit River International Wildlife Refuge.

This donation of the land follows nearly five years of joint management under a cooperative agreement between ACH, a Ford affiliate, and the U.S. Fish and Wildlife Service. Ford Marsh is located adjacent to Lake Erie in Monroe County and bordered by Sterling State Park and the River Raisin.

An important flyway and waterway

It is an important flyway for thousands of migrating birds, a habitat for bald eagles and wide variety of mammals, and is home to significant beds of the American Lotus, the official symbol of Michigan’s clean waterways.

The habitat has been jointly managed since 2005 under a cooperative agreement between ACH and U.S. Fish and Wildlife Service as part of the Detroit River International Wildlife Refuge. The refuge was established in 2001 under an Act of Congress authored by Congressman Dingell.

The Ford Marsh contains marshlands, forests, and transitional meadows, and is home to bald eagles that have returned to the coastal marshes to nest on the site. The marsh also is home to significant beds of the threatened American Lotus, a pale yellow flower that is the nation's largest aquatic wildflower.

An urban refuge for wildlife

The Detroit River International Wildlife Refuge incorporates more than 5,700 acres along a

48-mile stretch of shoreline on the lower Detroit River and western Lake Erie. It is the only international wildlife refuge in North America and one of the few urban refuges in the United States.

Under the earlier management agreement, biologists from the U.S. Fish and Wildlife Service banded and monitored bald eagles, and worked on plans to manage invasive species and enhance wildlife habitats.

The mission of the U.S. Fish and Wildlife Service is, working with others, to conserve protect and enhance fish, wildlife, and plants and their habitats for the continuing benefit of the American people. The Detroit River International Wildlife Refuge focuses its efforts on 30 species of waterfowl, 117 kinds of fish and 300 species of migratory birds.

Quotes

“This is a special piece of land and I’m pleased this donation will ensure that it will remain pristine for future generations to enjoy its natural beauty and rich wildlife. At Ford, protecting the environment is a core value and this project is an example of how we can partner with the government to ensure that vision is a reality.”

– Bill Ford, Ford’s Executive Chairman

“We are profoundly thankful to Congressman Dingell for his leadership that enabled us to work through the regulatory challenges and leave this lasting legacy in Monroe County.”

– Mark Blair, CEO of Automotive Components Holdings LLC

“There is an unfortunate myth that corporations and conservation cannot go well together. The donation of Ford Marsh by Ford and ACH should permanently debunk that falsehood. In fact, some of the greatest potential for preserving our fragile wetlands and wildlife habitats in this country lies within our nation’s businesses – a concept the Detroit River International Wildlife Refuge continues to advance.”

– U.S. Rep. John Dingell

“I want to express my deep gratitude to both Ford and ACH for making this donation possible and for bravely creating an example that I hope will be increasingly followed by other corporations around the country.”

– U.S. Rep. John Dingell

“In acknowledgment of this significant donation by Ford and ACH, we are naming this area the Ford Marsh Unit. We have lost over 90 percent of the coastal wetlands in this western Lake Erie region to development. The permanent conservation of this unique marsh will make a major difference in restoring and maintaining the ecological integrity of Lake Erie and North America’s only International Wildlife Refuge.”

– John Hartig, Refuge Manager of the Detroit River International Wildlife Refuge

Tags: Corporate Citizenship, environment, Ford, Ford Motor Company

Posted in Ford and the Environment - text, Stories | No Comments »

Finally… A Car for the Environmentally Progressive

Wednesday, December 2nd, 2009

The 2010 Ford Fusion Hybrid was named Most Environmentally Progressive Car of the Year by Earth, Wind & Power™ (EWP) at the Los Angeles Auto Show Tuesday.

The award is designed to recognize vehicles driven by a power source that helps to reduce global warming, are conducive to promoting a cleaner environment, and support the mission to achieve energy through alternative sources.

41 and Loving It
The all-new Ford Fusion Hybrid delivers an EPA 41 mpg rating in the city and 36 mpg on the highway, which tops the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway.

The Ford Fusion Hybrid has been a strong seller since its introduction earlier this year. Hybrid sales account for almost 20 percent of total Fusion retail sales, and the majority of those sales have been to customers coming from import brands – mostly Toyota and Honda.

According to early 2010 survey data obtained in the 2009 U.S. Global Quality Research System (GQRS), the Fusion Hybrid has the highest customer satisfaction ratings of any Ford vehicle ever. The survey was conducted for Ford Motor Company by RDA Group of Bloomfield Hills, Mich.

In addition to the EWP award, the Ford Fusion Hybrid was recently named one of CAR and DRIVER’s “10Best” cars for 2010, and the entire Fusion lineup was honored with the prestigious MOTOR TREND 2010 Car of the Year Award®.

Quotes
“Ford’s Fusion Hybrid sedan has the styling punch of a powerhouse with authority built into the design. With unsurpassed fuel economy, this car has real ecological know-how. We call it purity on wheels.”
– Kevin Smith, Editorial Director of Edmunds.com and one of 19 national automotive editors and journalists who selected the winner of the EWP award

“Ford has worked diligently to make the Fusion Hybrid America’s most fuel-efficient midsize sedan. It is very gratifying to see our hard work recognized by some of the most prominent automotive journalists in the country through the EWP award.”
– Jonathan Richards, Fusion Marketing Manager

Corrections/Clarifications - December 11, 2009 at 19:20

Tags: Car of the Year, Earth, environment, Ford, Ford Fusion Hybrid, Ford Motor Company, Los Angeles Auto Show, Wind & Power (EWP), Wind & Power™

Posted in Ford Fusion - text, Ford and the Environment - text, Stories | No Comments »

Isn’t It Time You Got Up to Speed about Mechatronics?

Wednesday, November 25th, 2009

These days every automaker says it’s working on electric vehicles, but few own up to the fact that passing the electrification test will require a bit of homework. Ford Motor Company is teaming with the University of Detroit Mercy (UDM) to retrain traditional automotive engineers, providing them with the skills and expertise to develop the next generation of advanced electric and hybrid vehicles.

As vehicle electrification plans expand, the automotive industry’s need for electric vehicle-savvy engineers also is growing, creating increased demand for electrical, mechatronics, systems and controls engineering education. Ford and UDM have collaborated to create a new graduate-level curriculum focused on key engineering skills for the development of electrified vehicles.

An aggressive training strategy for an aggressive product plan
The UDM program will supplement Ford’s internal electrical engineering training courses as the company retrains its own employees to deliver an aggressive electric vehicle product strategy. The course series, which begins in January 2010, is designed to advance the knowledge and capabilities of technological team members in the automotive and defense ground vehicle industries.

Ford engineers are already at work developing three distinct types of electrified vehicles – hybrids, plug-in hybrids and pure battery electric vehicles. The vehicles include:

Transit Connect battery electric commercial van in 2010

Focus battery electric passenger car in 2011

Next-generation hybrid vehicle in 2012

Plug-in hybrid in 2012

The magnitude of the training program will be similar to the educational programs undertaken by Ford during the late 1980s when mechanical engineers were trained on electrical engineering.

The UDM Advanced Electric Vehicle Program will begin with the first group comprised of current engineers from Ford and its suppliers. Team members will apply the program’s coursework in developing the next generation of electric and hybrid vehicles. Approximately 125 Ford engineers will participate in the program over the next several years.

The UDM courses are supplementary to Ford’s internal online training programs in battery cells and electrochemistry, power-split controls, regenerative braking, calibration and commodity planning.

UDM has created seven new courses that are directly responsive to the training needs of Ford and the entire automotive and defense ground vehicles industries.

Engineers in this program will select five of the seven newly created courses that are designed by competency teams of Ford and UDM experts to deploy the most current technology, strategies, methods and tools emerging from universities, corporations and national laboratories.

These five courses will be completed in one calendar year. Most courses will be offered at the Ford Training and Development Center in Dearborn; others requiring laboratory experiences will be provided at UDM’s McNichols campus in Detroit. The Advanced Electric Vehicle Program courses include:

Introduction to Advanced Electric Vehicles

Controls Modeling and Design for Electric Vehicles

Energy Storage Systems

Power Electronics for Electric Vehicles

Electric Drives/Electromechanical Energy Conversion

Innovation and System Architecture for Electric Vehicles

System Engineering for Electric Vehicles

Quotes
“The era of electric vehicles is here and it’s critical that we meet this technology challenge by retraining our engineers with a broad range of new skills and competencies. This program, together with internal training, will support Ford’s aggressive plans to roll out electric and hybrid vehicles in the coming years.”
– Derrick Kuzak, Ford Group Vice President of Global Product Development

“We recognize a greater need for our teams to have access to programs to increase their knowledge of electrical, mechanical, chemical and software engineering. Ford has a large team of talented and dedicated engineers that are energized by the technological sea change we are seeing happen now in the industry.”
– Nancy Gioia, Ford’s Director of Global Electrification

“The competencies achieved by these courses will enable teams from automotive OEMs and suppliers to develop the electric and hybrid vehicles that will keep the global leadership of the auto industry for this critical segment of the world’s transportation future right here in southeastern Michigan.”
– Dr. Leo E. Hanifin, Dean of UDM’s College of Engineering & Science

Tags: Electric Car, electric vehicle, Engineering, environment, Ford, Ford Motor Company, Technology, UDM, University of Detroit Mercy

Posted in Ford and the Environment - text | No Comments »

U of M Solar Car Team Conducts Wind Tunnel Test of Ford-Sponsored Vehicle

Friday, August 28th, 2009

Any race car driver will tell you that a car’s aerodynamics are an important factor in winning a race even when they have 700-horsepower engines hurtling them down the track. Fine-tuned aerodynamics is even more important when the only thing you have to power your car – across an entire continent – is the sun.

The quest for aerodynamic refinement is driving the University of Michigan’s Solar Car Team to spend two days in the Jacobs Technology wind tunnel in Allen Park, Mich., August 14 and 28. There, they are testing their $2.5 million solar-powered “Infinium” car for the 2009 Global Green Challenge, a 1,800 mile race across the Australian Outback from Darwin to Adelaide, October 25-31.

Solar-powered success story
Ford Motor Company is a long-time partner of the UM Solar Car Team, and is providing funding and technical assistance on its current project. The UM team designed the vehicle and Ford’s Design and Milling Studio fabricated the body mold.

The team unveiled “Infinium” at The Henry Ford Museum in June and has since been testing the vehicle across southeast Michigan. The students who will pilot the vehicle in Australia also received professional driver’s training at Ford Dearborn Proving Ground in Michigan.

Ford’s 17-year sponsorship of the team has yielded impressive results. The Solar Car Team has won five of nine national championship races it has entered, including the inaugural international solar vehicle race in 2005. The team finished third in the 2007 World Car Solar Challenge, the highest of any American team. The team seeks to be the first American winner of the race since the inaugural race in 1987.

The wind tunnel tests at Jacobs Technology mark the last major hurdle before the UM team travels to Australia to prepare for the race. Ford of Australia will provide vehicle and storage support during the team’s two-month stay Down Under.

QUOTE

“Even in the currently difficult economic climate, Ford has remained one of the team’s top sponsors, and is a big reason why our team has won five out of nine National Championship races in the past 20 years.”
– Steve Hechtman, the UM Solar Car Team's 2009 Project Manager

Tags: environment, Ford Motor Company, solar, University of Michigan, Wind Tunnel Test

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Engine Plant Esteemed for Eco-Embrace

Thursday, July 23rd, 2009

Romeo Engine Plant - Macomb Orchard Trail

Wildlife habitats and manufacturing facilities might seem like natural-born enemies, but thanks to the efforts of the folks at Ford Motor Company’s Romeo Engine Plant, the factory and its neighboring flora and fauna are living in harmony. For its efforts, the Southeast Michigan factory has earned a Neighborhood Environmental Partners (NEP) Award from the Michigan Department of Environmental Quality for the work it has done with the Wildlife Habitat Council and the Macomb Orchard Trail.

Working for Wildlife

Romeo Engine Plant, which has been a “Wildlife at Work” site, certified by the Wildlife Habitat Council since 1999, has worked to preserve and protect the natural resources surrounding the facility and provide places where the community can enjoy opportunities for recreation and refreshment.

Romeo Engine Plant, which produces a variety of engines, including flex fuel engines, covers 126 acres, with the surrounding 141 acres of land consisting of wetland, forest and grassland areas. Its wildlife team focuses on plant community management, bird population monitoring and environmental awareness. In an effort to attract native birds and create a natural setting near the manufacturing facility, employees planted numerous trees and set up and maintain nest boxes for bluebirds and screech owls.

Orchard Trail Effort Bears Fruit

Romeo Engine Plant’s wildlife team is working with the Macomb County Department of Planning and Economic Development on the development of the trail at the north end of the plant property. The Macomb Orchard Trail is a non-motorized path that will provide users with a safe transportation and exercise route through central and northern Macomb County. At a length of more than 23 miles it will be the largest hike/bike path in the county, and one of the largest in southeast Michigan. This 236 acre linear park will serve as an important connection between local communities and the surrounding area. Locally, it will connect people to parklands, downtowns, businesses, schools, residences, and open spaces. Regionally, it will provide a connection from St. Clair County to Oakland County, and on a state-wide basis, the trail system will ultimately span from Lake Huron to Lake Michigan.

Ford provided two grants throughout the development of the Macomb County Trail, which were used to build an observation platform and fishing pier at East Pond Creek – a certified trout stream. Ford also provided an opportunity for interns from the Environmental Studies Program at the University of Michigan – Dearborn to improve their skills by working with Romeo Engine Plant and the Macomb County Office of Planning and Economic Development to develop the trail. The interns also helped develop an ecologically friendly berm to the north of the Romeo Engine Plant, which improved aesthetics for users of the trail.

Cleaning and Greening

To promote habitat awareness and active participation, Romeo Engine Plant’s wildlife team organizes an annual tree sale and plant exchange. The team also coordinates recycling events and clean-up days with the surrounding community. To celebrate Earth Day 2006, the plant Human Resources Department, in conjunction with Ford’s Hands on Diversity Project, organized a voluntary construction of employee gardens at the site, with hostas, bulbs and annuals enlivening a previously barren area.

In 2008, Romeo Engine Plant also conducted an Earth Day Clean Up, did spring and winter bird counts, and cleaned a portion of East Pond Creek near the plant.

QUOTES

“We are gratified that Romeo Engine Plant is able to help protect the environment where it operates. Every year Ford Motor Company employees volunteer generously of their time and energy to help reduce environmental impact while promoting sustainability. The Neighborhood Environmental Partners (NEP) Award highlights Romeo Engine Plant’s achievements and challenges others to play a similar role in their communities.”
– Andy Hobbs, Director, Environmental Quality Office, Ford Motor Company

“Romeo Engine Plant understands the importance of being a Neighborhood Environmental Partner with the diverse area surrounding our plant. Romeo Engine Plant employees have been involved closely in many efforts to sustain this diverse ecology with our neighbors and have enjoyed working with the Wildlife Habitat Council and The Department of Planning and Economic Development of Macomb County.”
– Shaun Whitehead, Romeo Engine Plant manager, Ford Motor Company

“I have personally experienced the benefits of working with the Ford facility as the fiduciary of an environmental grant. The construction of a rest station and small fishing pier along the Macomb Orchard Trail was made possible due to the financial support and commitment of the plant’s staff.”
– Gerard P. Santoro, AICP, Senior Planner, Department of Planning
and Economic Development, Macomb County, Michigan

“Romeo Engine Plant’s Wildlife at Work program represents a full ten years of commitment to land stewardship and support for native species, which is a remarkable achievement. The plant’s wildlife team puts a premium on community involvement, with tree sales, plant exchanges and educational opportunities. Ford’s Romeo Engine Plant is indeed a good neighbor to local wildlife.”
– Martha Gruelle, Director, Huron to Erie Waterways
for Wildlife Project, Wildlife Habitat Council

Tags: environment, Ford, Ford Motor Company, Macomb Orchard Trail, Michigan Department of Environmental Quality, Neighborhood Environmental Partners (NEP) Award, Romeo Engine Plant, Wildlife Habitat Council

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FORD’S AWARD-WINNING SOY-BASED SEATS

Tuesday, July 21st, 2009

SOY-BASED SEATING FOAM SCORES A SIXTH AWARD

Say “soy foam” to some people and they might get a craving for a low-fat heart-healthy decaf cappuccino. If they make their morning “coffee run” in a 2008-or-later Ford Motor Company vehicle, there is an excellent chance they’ll be sitting on a type of soy-based foam already. That’s because Ford leads the industry in the use of this renewable bio-material, with the seat backs and cushions in eight of its vehicle platforms already containing soy foam.

Ford’s innovative use of environmentally friendly, soy-based foam has earned six prestigious awards to date, including the 2009 R&D 100 Award, R&D Magazine announced today. The award honors the latest technology developments across numerous industries that are designed to meet societal, scientific, or business challenges. Ford shares the honor with supplier Lear Corp.

Use of Soy Foam Expanding

Ford has a rich history in incorporating soy- based materials into its products. Ford was the first automaker in the world to demonstrate that soy-based polyols could be used at high percentage levels to make foam capable of meeting or exceeding automotive requirements. In 2004 Ford and Lear formed a partnership to commercialize soy-foam applications.

In August 2007 Ford introduced soy- foam seats on the 2008 Ford Mustang, and has since placed soy- foam seats in the Ford Expedition, F-150, Escape and Focus, as well as Mercury Mariner, Lincoln Navigator, Lincoln MKS and Mazda Tribute. By the end of the 2009 model year, more than 1 million Ford Motor Company vehicles will contain soy foam seats.

Ford continues to pursue new applications for soy foam including seats on additional Ford vehicle platforms in the near future, and soy-based padding in vehicle headliners. In addition, Ford scientists also are working on ways to use other parts of the versatile legume – such as soy flour and soy meal – in various automotive plastics for such parts as floor mats, door seals and underbody shields. The United Soybean Board sponsors some of the research for both soy foam and soy fillers in plastics.

Soy Supports Energy Independence

With soy foam in seats on one 1 million vehicles, Ford expects to decrease its use of petroleum oil by one 1 million pounds and reduce its carbon dioxide emissions by five 5 million pounds annually. Use of soy foam in seats also delivers superior product performance, and supports American farmers.

According to the National Institute of Standards and Technology, soy-based products have only one-quarter of the level of total environmental impact of petroleum-based products. Most automakers today use 100 percent petroleum-based polyol foam. Each vehicle contains an average of 30 pounds of petroleum-based foam in its seat backs, seat cushions, armrests, instrument panels and headliners.

QUOTES

“We’re honored that our work to develop soy foam is being recognized outside of the automotive industry. R&D Magazine is placing Ford in the company of innovators who touch virtually every area of our lives – from computing and communications to medicine and microscopy. ”
– Cynthia Flanigan, Ph.D., Ford plastics technical expert

“As Ford continues to increase its use of soy-based foam seats across many vehicle platforms, we’re reducing our environmental footprint by reducing carbon dioxide emissions, decreasing dependence on oil and moving toward sustainability.”
– Jerry Brown, Ford seat systems chief engineer

“Lear Corporation is grateful to R&D Magazine for this recognition and validation that our commitment to environmental stewardship is on target and helps our customers exceed consumer expectations. We accepted the challenge to be the leader of automotive interiors environmental innovation years ago and continue our focus on having meaningful impact with fast-to-market solutions such as soy-based seating foam enabled by collaborative research efforts with suppliers and customers.”
– Ash Galbreath, Lear Corp. director of advanced material

Tags: 2009 R&D 100 Award, award, environment, Ford, Ford Motor Company, R&D Magazine, soy seat

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THE 2010 FORD FUSION HYBRID TOPS 1,445.7 MILES ON ONE TANK OF GAS

Tuesday, April 28th, 2009

Mileage-maximizing techniques and the fuel-efficient 2010 Ford Fusion Hybrid enabled drivers to get an astounding 1,445.7 miles from a single tank of gas.

Averaging 81.5 miles per gallon in a, non-modified 2010 Ford Fusion Hybrid, a team of drivers drove the vehicle around Washington.

The 2010 Ford Fusion Hybrid 1,000 Mile Challenge team, which included NASCAR star Carl Edwards, high mileage trailblazer Wayne Gerdes and several Ford Motor Company engineers, maximized their mileage by using a few simple techniques that can be used in any vehicle to improve fuel economy.

Mileage-maximizing techniques include:

Accelerating smoothly up to the posted speed limit

Applying the “Pulse and Glide” technique while maintaining the flow of traffic

Anticipating traffic signal timing and traffic patterns, and slowing down to minimize stops

Coasting up to red lights and stop signs to avoid fuel waste and brake wear

Minimizing the use of vehicle systems such as heated seats and air conditioning

Keeping windows closed whenever possible to reduce drag

Minimizing excessive engine workload by using the vehicle’s kinetic forward motion to climb hills, and use downhill momentum to build speed

Avoiding bumps and potholes that can reduce momentum

The Fusion Hybrid 1,000 Mile Challenge called upon the team to drive several routes in and around the national capital over the course of approximately 48 continuous hours. The drivers took turns during the round-the-clock event. The route involved elevation changes, and ranged from the relatively open George Washington Parkway to a 3-mile stretch in the heart of the city that is clogged with approximately 30 traffic signals.

Carl Edwards Drives Past 1000 Miles:

Quotes
“It was very exciting to be an active part in this challenge. The fact that it will help spread the word about the Fusion Hybrid’s great mileage, and help out a great charity like JDRF, makes it even more special. There’s no question that the Fusion Hybrid will help consumers save fuel when they drive it. Having driven the car, I feel strongly about how great it is – so strong that I’ve purchased one myself.”
- Carl Edwards, Ford NASCAR racer

“The Fusion Hybrid works brilliantly. When you don’t need acceleration power while driving around town the gas engine shuts down just the way it is supposed to. There is not another hybrid drivetrain in the world that does that as effectively. The Fusion engineering team really knocked it out of the park.”
- Wayne Gerdes, CleanMPG.com founder

Tags: Carl Edwards, environment, Ford Fusion Hybrid, Ford Motor Company, fuel efficiency, Juvenile Diabetes Research Foundation, Wayne Gerdes

Posted in A Year In Review: 2009, Ford Fusion - text, Ford and the Environment - text | No Comments »

THE 2010 FORD FUSION HYBRID 1,000 MILE CHALLENGE

Friday, April 24th, 2009

Ford team aim to drive 2010 Ford Fusion Hybrid over 1,000 miles on a single tank of gas.

Putting the 2010 Ford Fusion Hybrid to the ultimate fuel-efficiency test, a team of drivers will be attempting to drive over 1000 miles on a single tank of gas, raising money for the Juvenile Diabetes Research Foundation in the process. Currently the most fuel-efficient, mid-sized sedan in America, the Fusion Hybrid will have to best its EPA rating of 41 mpg in the city by attaining an average of at least 57 mpg.

Demonstrating its message “Ford is Different”, Ford has invested in creating vehicles with strong fuel-economy numbers and is working with all drivers to encourage more fuel-efficient driving in any vehicle. Throughout the challenge, driver Wayne Gerdes, who is the World Record Breaking Hypermiling champion and founder of cleanmpg.com, will be providing fuel-saving driving tips.

Other than a fresh change of oil before the drive commences and having the tire pressures checked, the 2010 Ford Fusion Hybrid used in the challenge will not be altered in any way. It will run on regular 87 octane gas.

The 1,000 mile challenge starts at around 8:00 a.m. on Saturday April 25th from Mount Vernon, Virginia, and ends the morning of Monday April 27th in Washington, DC. Using The George Washington Boulevard as the main drive route, the Fusion Hybrid will be driven with driver change-over stops only throughout the day and night of Saturday April 25th as well as the day and night of Sunday April 26th.

The team comprises:

Wayne Gerdes – World Record Breaking Hypermiling champion and founder of cleanmpg.com

Sherif Maraky – Graduate of Maryland University, Sherif is the Chief Engineer in the Hybrid Team

Gil Portalatin – Gil is the Hybrid Applications Manager and the man responsible for leading the 2010 Ford Fusion Hybrid team

Tom Rolewiszc – Tom is one of Ford’s top calibration experts and has all the key information about how the hybrid system works

Steve Burke – Steve is another product expert on hybrid applications.

Carl Edwards – Carl is a NASCAR race legend. He will be joining the team on Sunday night and Monday morning and will be doing a significant part of the driving. Carl has recently bought his own 2010 Ford Fusion Hybrid and loves the car.

Tags: 2010 Ford Fusion Hybrid, Carl Edwards, environment, Ford Motor Company, Ford Story, fuel efficiency, hypermiling, Juvenile Diabetes Research Foundation, Wayne Gerdes

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FORD’S FUEL-EFFICIENT DUAL-CLUTCH POWERSHIFT TRANSMISSION

Wednesday, January 21st, 2009

Ford will introduce an advanced dual-clutch PowerShift six-speed transmission in North America in 2010 for the small-car segment.

Delivering the fuel efficiency of a manual gearbox with the convenience and ease of a premium automatic transmission, PowerShift can help reduce fuel consumption by up to 9 percent depending on the application, compared to traditional automatic four-speed transmissions.

Ford has committed that almost 100 percent of its transmissions will be advanced six-speed gearboxes by 2013. The dual-clutch technology uses two manual transmissions working in parallel, each with its own independent clutch unit.

Ford’s North American PowerShift is a dry clutch, which transmits power and torque through manual transmission clutch facings, while most automatic transmissions utilize wet clutch plates submerged in oil. As a result, the dry-clutch PowerShift transmission does not require an oil pump or torque converter, providing superior mechanical efficiency and durability. Because there is no need for the weighty pumps, hydraulic fluids, cooling lines and external coolers, the dry-clutch PowerShift transmission can weigh nearly 30 pounds less than, for example, the four-speed automatic transmission featured on today’s Ford Focus.

In terms of customer appeal, PowerShift is differentiated even further in its shift quality, launch feel and overall drive dynamic, which are all facilitated by a mix of Ford-exclusive electro-mechanical systems, software features, calibrations and controls, including:

Neutral coast down – The clutches will disengage when the brakes are applied, improving coasting downshifts and clutch robustness as well as reducing parasitic losses for increased fuel economy.

Precise clutch control in the form of a clutch slip to provide torsional damping of the engine vibration – This function improves noise, vibration and harshness (NVH) at low engine speeds and enables lower lugging limits for improved fuel economy.

Low-speed driving or creep mode with integrated brake pressure – This function simulates the low-speed control drivers are accustomed to from an automatic transmission. The amount of rolling torque in Drive and Reverse is precisely controlled, gradually building as brake pressure is released.

Hill mode or launch assist – Prevents a vehicle from rolling back on a grade by maintaining brake pressure until the engine delivers enough torque to move the vehicle up the hill, providing improved driver confidence, comfort, safety and clutch robustness.

Quotes

“PowerShift represents a true competitive advantage for Ford and is one of the many technologies that will help our global small car platforms set a new world standard for efficiency and drive quality. This advanced six-speed is an improvement over today’s automatic transmissions in terms of fuel economy, while providing customers an even more fun-to-drive experience.”
- Barb Samardzich, Vice President, Global Powertrain Engineering

“A dry clutch is a real sweet spot for lighter vehicle applications. PowerShift is more efficient, it saves weight, is more durable, more efficient and the unit is sealed for life, requiring no regular maintenance.”
- Piero Aversa, Manager, Ford Automatic Transmission Engineering

Tags: environment, Ford engineering, green automotive manufacturing, Powershift, six-speed automatic transmission, sustainable resources

Posted in Ford and the Environment - text | No Comments »

LINCOLN C CONCEPT ACHIEVES 40-PLUS MPG

Monday, January 12th, 2009

Lincoln C’s four-cylinder EcoBoost engine and dual-clutch PowerShift transmission enable fuel efficiency and performance.

Featuring a 1.6-liter EcoBoost engine and Ford’s all-new dry, dual-clutch PowerShift six-speed transmission, Lincoln C achieves a projected 43 mpg on the highway, while offering up an estimated 180 horsepower and 180 ft.-lbs. of torque. And, it bests the Ford Focus, which currently delivers unsurpassed highway fuel economy in its segment when equipped with a 2.0-liter naturally aspirated engine, by nearly 25 percent fuel-economy improvement.

The EcoBoost engine leverages a combination of direct fuel injection technology and turbocharging to deliver significantly improved fuel economy and torque versus a larger displacement engine, while reducing emissions up to 15 percent.

The Lincoln C concept also features Ford’s dual-clutch PowerShift six-speed transmission, which compared to traditional automatic four-speed transmissions, can help reduce fuel consumption by up to 9 percent depending on the application. PowerShift, for example, contributes to an estimated 8 percent uptick in Lincoln C’s fuel efficiency when compared to the current Focus. The lean curb weight of the Lincoln C enables a dry-clutch derivative of Ford’s PowerShift transmission for added efficiency and durability.

The PowerShift offers an improved driving experience. Some of the features include:

Neutral coast down – The clutches will disengage when the brakes are applied, improving coasting downshifts and clutch robustness as well as reducing parasitic losses for increased fuel economy.

Precise clutch control in the form of a clutch slip to provide torsional damping of the engine vibration – This function improves noise, vibration and harshness (NVH) at low engine speeds and enables lower lugging limits for improved fuel economy.

Low-speed driving or creep mode with integrated brake pressure – This function simulates the low-speed control drivers are accustomed to from an automatic transmission. The amount of rolling torque in Drive and Reverse is precisely controlled, gradually building as brake pressure is released.

Hill mode or launch assist – Prevents a vehicle from rolling back on a grade by maintaining brake pressure until the engine delivers enough torque to move the vehicle up the hill, providing improved driver confidence, comfort, safety and clutch robustness.

Quotes

“Lincoln C demonstrates that a higher degree of engine downsizing as the key to fuel economy improvement, paired with the right technologies, can deliver optimum horsepower, torque and drive-away capability. Plus, when combined with the PowerShift six-speed transmission, the impossible equation becomes perfectly possible: lower fuel consumption, increased power and smoother, more fun-to-drive performance.”
- Andreas Schamel, Chief Engine Engineer with Ford’s Powertrain Research Laboratory

“We know that a central injection system is a prerequisite for future global fuel economy upgrades such as stratified lean operation, homogeneous charge compression ignition or HCCI, and premium injection system technology if the market demands. It’s a value solution that gives us the ability to answer market trends quickly and provide broad market coverage, a key component of the EcoBoost strategy to deliver an affordable, fuel-efficient engine technology at high volumes.”
- Martin Wirth, Ford Direct Injection Gasoline Systems and Combustion technical Specialist

Tags: EcoBoost, environment, fuel efficiency, Lincoln C, Powershift, sustainability

Posted in Ford and the Environment - text, Lincoln - text | No Comments »

Ford Battery Electric Vehicle Test Unit

Sunday, January 11th, 2009

Ford is bringing a new family of electrified vehicles to market over the next four years.

Test vehicles have already been on the road for six months as Ford’s aggressive new electrification strategy calls for the introduction of new hybrids, plug-in hybrid and battery electric vehicles based on two new global product platforms. The plan calls for the introduction in 2011 of a pure Battery Electric Vehicle (BEV) – using cutting-edge lithium-ion battery technology – as a passenger car in North America.

Ford has concealed the advanced, eco-friendly technologies in a familiar package – the test vehicles look just like a 2009 Ford Focus. But the difference lies under the hood in a new all-electric powertrain that will go into a Ford’s new-generation C-sized global vehicle platform. Electrification of two key global Ford product platforms – one for Focus-size small cars and the other for Fusion-size CD cars – means the electric vehicle powertrain uses the existing structure of the vehicle platform.

On an overnight charge, the vehicle goes for a range of more than 80 miles without a single drop of gas. Working closely with Magna International, a world-class automotive supplier with deep technology expertise, Ford is targeting a range of up to 100 miles when it is introduced to the retail market.

Key BEV facts include:

The BEV test vehicle features a battery pack with seven modules of 14 lithium-ion cells, giving the vehicle 23 kilowatt hours or usable energy.

The BEV test vehicle has a charge time of 12 hours from a 110-volt outlet. The production model will be rechargeable from 220- or 110-volt outlets, with respective charging times of 6 and 12 hours.

The powertrain, including the motor and gearbox, are packaged under the hood just like a gasoline powertrain, using existing powertrain mounts. This makes the electrified vehicle uncompromised in terms of robustness and low noise and vibration.

Quotes

“When we drove the test vehicle for the first time, the quality just blew us away. This really validates Ford’s strategy on electrification with BEVs playing a key role in the technology transformation. Even on a test vehicle, you can see that everything is packaged intelligently. This is the result of a true collaborative effort with a strong partner, demonstrating that we can bring a high-quality fantastic customer experience to the road quickly. Just wait until you see the finished product!”
- Lisa Drake, Chief Engineer, Ford Sustainable Mobility Technology

“Our objective was to make this test vehicle as great to drive as any Ford Focus. We’re demonstrating that with a battery electric vehicle you don’t have to give up anything. Everything you love about the Focus is still there. It’s very responsive and has great driveability.”
- Dick DeVogelaere, Magna International Chief Engineer on the Project

Tags: Battery Electric Vehicle (BEV), environment, Ford Focus, Ford Motor Company, sustainability

Posted in Electrification, Ford and the Environment - text | No Comments »

Affordable Fuel Efficiency

Sunday, January 11th, 2009

Ford aggressively delivering affordable fuel efficiency to millions of consumers.

Studies show that fuel economy is one of the most important factors for car buyers. By investing in advanced technologies and products to improve fuel efficiency over the next four years, Ford will leverage the company’s global product strengths and bring more, smaller, fuel-efficient vehicles to the U.S. market.

Ford is accelerating the introduction of more fuel-efficient vehicles – including a broader range of hybrid-electric vehicles and the introduction of plug-in hybrid and full electric vehicles. Improved fuel economy is evident in Ford’s new and upcoming vehicles:

The 2009 Ford Flex is the most fuel-efficient standard seven-passenger vehicle on the market.

The 2009 Ford Escape and Mercury Mariner deliver best-in-class highway fuel economy; the hybrid versions are the most fuel-efficient utility vehicles available.

The new 2009 F-150 offers fuel economy gains as high as 12 percent versus the prior model year; the SFE package delivers unsurpassed fuel economy.

The 2009 Ford Focus delivers highway fuel economy of up to 35 mpg.

The 2010 Ford Fusion and Mercury Milan Hybrids are America’s most fuel efficient mid-size sedans; both feature SmartGauge™ with EcoGuide, a new instrument cluster execution that gives hybrid owners a more connected, fuel-efficient driving experience by coaching them on how to optimize performance.

The 2010 Ford Fusion and Mercury Milan feature the all-new fuel-efficient Duratec 2.5-liter four-cylinder gas engine.

EcoBoost engine technology, which will available on 80 percent of the lineup by 2013, will deliver up to 20 percent fuel economy savings, up to 15 percent CO2 reductions and a boost in driving enjoyment compared to larger displacement engines.

The new Transit Connect van will offer the top mileage in the segment, making it easy for small businesses and other users to increase their fuel economy.

The new Ford Fiesta will offer further improvements in fuel economy.

The new global Ford Focus will be more fuel-efficient than the current North American model through new direct injection engine technology and a new six-speed transmission.

Related Link
SmartGauge with EcoGuide Fact Sheet (PDF)

Tags: 2009 F-150, environment, Ford Escape, Ford Fiesta, Ford Flex, Ford Focus, Ford Fusion, fuel efficiency, Mercury Mariner, Mercury Milan Hybrids

Posted in Electrification, Ford and the Environment - text | No Comments »

Electrification Collaboration

Sunday, January 11th, 2009

Ford’s new electrification strategy is a team effort to transform potential into reality.

An integral piece of Ford’s overall Blueprint for Sustainability, bringing vehicle electrification to the market requires commitment by automakers as well as other key stakeholders. As a global vehicle manufacturer, Ford will leverage its worldwide product development resources and volume production capacity to design, develop and market electrified vehicles, helping reduce the cost of new battery technology that would otherwise be too expensive through sheer production volume.

The Ford electrification strategy is designed to engage a series of other important stakeholders as well, including:

Suppliers – Automotive suppliers will play a critical role as the investment levels for the development of new battery technology, power electronics, electric motors, generators, high-voltage systems and componentry are massive. However, suppliers will also reap economic benefits as well as environmental and social rewards. Ford already has formed alliances with Magna International for a future BEV passenger car and Johnson Controls-Saft for its current test fleet of PHEVs.

Utilities – The new generation of electrified vehicles require access to the electrical supply grid to charge their batteries, and electrical utilities can provide an important customer interface to optimize the electrified vehicle ownership experience. Ford is already forging relationships with key electrical utilities, starting with SoCal Edison and broadening its efforts through its new collaboration with the Electrical Power Research Institute.

Policymakers – Federal, state and local government as well as international governments also play a crucial role. Through policy changes and incentives, government has the power to encourage motorists to go electric. Ford is already involved in a four-way ‘eco-partnership’ with China’s Changan Auto Group Corporation and the cities of Chongqing, China and Denver, Colo., on projects expected to include the development of electrified vehicle technology, green city planning, efficient urban transportation and grid integration.

Universities – Ford believes universities must be part of the collaboration to foster the new skill sets and engineering specialties needed for electric vehicles. Young people can make a difference in these new technical frontiers, which represent huge opportunities for ideas.

Quotes

“We cannot do this alone. We need to build a coalition to develop this new technology, to address the infrastructure challenges, share the investment costs and encourage its use. Above all, we have to make electric vehicle technology affordable and attainable. If we make it viable for millions, we’ll reap the fullest benefits of reduced energy use and reduced CO2 emissions.”
- Nancy Gioia, Director of Sustainable Mobility Technology, Ford Motor Company

Tags: Battery Electric Vehicle (BEV), environment, Ford Technology, Ford’s Electrification Strategy, Hybrid Electric Vehicle (HEV), sustainability

Posted in Electrification, Ford and the Environment - text | No Comments »

Ford and its Partners

Sunday, January 11th, 2009

Ford engages key stakeholders to bring vehicle electrification to market.

Ford Motor Company’s electrification strategy is designed to build a collaborative team effort to transform the potential benefits of vehicle electrification into reality. These important stakeholders include:

The Electric Power Research Institute [.pdf]

The Electric Power Research Institute (EPRI) is collaborating with Ford Motor Company on a three-year analysis to evaluate technical approaches for integrating Plug-in Hybrid Electric Vehicles (PHEV) into the nation’s electric grid system, a key requirement to facilitate widespread adoption of the vehicles. EPRI’s members, who represent more than 90 percent of the electricity generated in the U.S., work to develop solutions to the challenges of electric power.

Johnson Controls-Saft [.pdf]

Johnson Controls-Saft is partnering with Ford Motor Company to provide lithium ion batteries to a demonstration fleet of Ford Escape plug-in hybrid vehicles. Since 2007, Ford has collaborated with Johnson Controls-Saft, a joint venture of Johnson Controls, the world’s leading supplier of automotive batteries and Saft, an advanced energy storage solutions provider with extensive lithium ion battery expertise.

Magna International [.pdf]

Magna International, a global auto supplier headquartered in Canada, is collaborating with Ford to produce new battery electric vehicles (BEVs) that don’t use a drop of fuel. Magna will provide the BEV electric traction motor, transmission, motor controller, energy storage system, battery charger and related systems. Magna will also share in the engineering responsibility to integrate the electric propulsion system and other new systems into the vehicle platform architecture.

Southern California Edison [.pdf]

Southern California Edison is collaborating with Ford Motor Company to examine the future of plug-in hybrid vehicles as part of a complete vehicle, home and grid energy system. Southern California Edison is the largest electric utility in California, serving more than 13 million people in a 50,000 square-mile area of central, coastal and Southern California.

The U.S Department of Energy [.pdf]

The U.S Department of Energy (DOE), which supports research and development of plug-in hybrid electric vehicles (PHEVs), has awarded Ford Motor Company a $10 million grant, or 50 percent of the project, for the continued development of a demonstration fleet of 20 PHEVs. In June, Ford delivered the first flexible fuel capable plug-in hybrid electric SUV – the Ford Escape Plug-in Hybrid, capable of running on gasoline or E85 – to the Department of Energy.

Quotes

“We’ve had an electric transportation program for more than 30 years, including an active PHEV program for 10 years. We have always thought that it is very important we get first-hand, real-world information from all types of driving in different parts of the country.”
- Steve Specker, EPRI President and CEO

“One of the things that is so exciting about this is that it’s transformative technology. Not just for the vehicle, but for the battery, as well. We’re changing from nickel metal hydride to lithium ion, which offers us so much more opportunities.”
- Mary Ann Wright, Johnson Controls-Saft Joint Venture Leader and Johnson Controls’ Hybrid Battery Vice president and General Manager

“Magna is a world-class automotive supplier that’s an ideal partner for our BEV. Our strategy absolutely depends on forging alliances with key suppliers whose expertise complements our extensive experience and global production capabilities. Developing these new technologies requires a major investment, so it’s especially important to have strong supplier alliances.”
- Nancy Gioia, Ford Director of Sustainable Mobility Technology

“The challenges of reducing greenhouse gas emissions and increasing our nation’s energy security reach across industry boundaries and unite us in a common cause. Partnerships between automakers such as Ford and electric utilities such as Edison demonstrate the innovative leadership position that both companies hold in seeking and finding solutions to global and consumer problems.”
- John E. Bryson, Chairman and CEO of Edison International, Parent Company of Southern California Edison

Tags: Battery Electric Vehicle (BEV), Electric Power Research Institute (EPRI), environment, Ford’s Electrification Strategy Ford Motor Company, Hybrid Electric Vehicle (HEV), Johnson Controls-Saft, Magna International, Plug-in Hybrid Electric Vehicle (PHEV), Southern California Edison, The U.S Department of Energy (DOE)

Posted in Electrification, Ford and the Environment - text | No Comments »

FUSION HYBRID CERTIFIED AT 41 MPG

Tuesday, December 23rd, 2008

The all-new Ford Fusion Hybrid is now America’s most fuel-efficient mid-size car.

On sale in spring 2009, the 2010 Ford Fusion’s final fuel economy certification was completed this week at Ford’s testing laboratories in Allen Park, Mich., where it was officially certified as America’s most fuel-efficient mid-size vehicle. Featuring a 2.5-liter 4-cylinder engine (155 horsepower / 136 lb.-ft. of torque) mated to an electronically controlled continuously variable transmission, the Ford Fusion Hybrid achieved 41 mpg in city and 36 mpg on highway – beating the Toyota Camry hybrid by 8 mpg in city and 2 mpg on highway.

A result of three years of in-house Ford engineering, the Ford Fusion Hybrid can travel more than 700 miles on a single tank of gas in city driving.

Key features that have an environmental impact include:

The new smaller, lighter nickel-metal hydride battery produces 20 percent more power than the previous hybrid system.

A new regenerative brake system allows for approximately 94 percent energy recovery in city driving.

And, the advanced hybrid propulsion system allows the Fusion Hybrid to best the Camry Hybrid and all other hybrids currently on the road by reaching speeds of up to 47 miles per hour in electric mode.

On the inside, the Fusion Hybrid features eco-friendly seat fabric made from post-industrial 100 percent recycled materials.

Quotes

“The new Ford Fusion Hybrid not only significantly exceeds the competition but also embodies Ford’s 100 percent commitment to fuel efficiency leadership, quality, innovation and advanced technology. The Ford team set the bar high – to develop America’s most fuel efficient mid-size sedan – and that’s what they delivered.”
- Derrick Kuzak, Group Vice President, Global Product Development

“The Fusion Hybrid’s ability to run at a much higher speed in electric mode allows drivers to maximize fuel efficiently in many driving situations. For example, this would allow drivers to travel around their subdivision and parking areas in all-electric mode.”
- Praveen Cherian, Fusion Hybrid Program Leader

Tags: environment, Ford Fusion Hybrid, Ford Motor Company

Posted in Ford Fusion - text, Ford and the Environment - text | No Comments »

FORD’S GREEN COMMITMENT

Tuesday, December 2nd, 2008

Ford Manufactures More Environmentally Friendly Vehicles Than Ever Before

Dedicated to best-in-segment fuel economy for every new or significantly new vehicle launched, Ford’s 2008 Ford Escape, Escape Hybrid, Focus, Flex and Expedition, Mercury Mariner, Mariner Hybrid and Lincoln Navigator all deliver unrivaled fuel efficiency. The 2010 Ford Fusion, Fusion Hybrid, Mercury Milan and Milan Hybrid are now joining that growing list. From biodegradable soy foam seats to our highly advanced Ecoboost™ technology that is designed to deliver better fuel economy and V8-like power, Ford is leading the way in green technologies.

Here are just a few ways that demonstrate Ford’s commitment to more eco-friendly vehicles:

Escape Hybrid and Focus get more than 34 mpg. Six of our models offer a maximum cruising range of over 500 miles.

In 2009, Ford will double the number and volume of hybrids, with the new Ford Escape Hybrid rated by the EPA as the most fuel-efficient SUV in the world. Also on the horizon are the Ford Fusion and Mercury Milan hybrids, which are expected to get at least 39 mpg, which is at least 6 mpg better than Toyota Camry hybrid.

Available in 2009 and 2010 models, Ford will put 50,000 Ecoboost vehicles on the road over the next five years.

Our SmartGauge™ with EcoGuide, available on the 2010 Ford Fusion and Mercury Milan hybrids, uses LCD screens on either side of the speedometer to show fuel and battery power levels, average and instant miles-per-gallon, helping to coach drivers on how to optimize fuel efficiency.

With its sedum-covering, our Rouge factory has the largest green manufacturing roof in the United States. In the UK, wind turbines power our Dagenham facility.

Tags: EcoBoost, environment, green, green driving practices, SmartGauge, sustainability

Posted in The Ford Story - text | No Comments »

NEW YORK TIMES INTERVIEW WITH WILLIAM C. FORD JR.

Wednesday, November 26th, 2008

Ford looks to the future with its green agenda.

In an interview with The New York Times’ Bill Vlasic, William C. Ford Jr. discusses his vision of a leaner, greener auto industry. The article covers the current financial crisis and its effect on Detroit automakers. Bill Ford outlines how he is working with President-elect Barack Obama and his economic advisory team to focus on specific, industry-wide issues such as fuel economy and energy independence. While Ford Motor Company has applied for $7 billion of the available $25 billion in low-interest loans specifically for improvements in fuel efficiency, Vlasic notes that Ford does not need an immediate infusion of government aid as the company had undergone an extensive revamping by cutting jobs, selling off three of its brands and moving toward smaller, more fuel efficient vehicles.

During the full interview, Bill Ford lays out his intentions to develop greener technologies and be a leader in fuel economy. He mentions that, in the next two years, 75 percent of Ford vehicles will qualify for the Department of Energy’s definition of advanced vehicle technology, and in five years that number is expected to be 90 percent. Throughout the interview Ford explains his strategy to redefine the future of transportation in the United States and position Ford as a global green hi-tech company.

Read the full article, “Ford Scion Looks Beyond Bailout to Green Agenda” at NYTimes.com or see some highlights below.

Quotes

Bill Ford, Executive Chairman and Chairman of the Board of Directors, Ford Motor Company

“I feel we do have a great plan that’s completely in sync with where the country and the new administration would like us to go. And I’m not sure that really came out this week.”
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[audio:http://ford.digitalsnippets.com/wp-content/themes/SMPR/environment/BillFord-NYTinterview/billford-nytinterview-clip001.mp3]

“I’m actually really excited by where we are because I think in times of great change there’s great opportunity. And one of the things that I feel very encouraged about is the president-elect and where he’d like to take this country in terms of energy and I completely buy into his vision. I think that, he very much would like to push for an energy policy, which I think we desperately need. He mentioned on the campaign trail electrification is something that he’s very interested in. So are we. And we’d love to work with his administration on that.”
[right click to download mp3]
[audio:http://ford.digitalsnippets.com/wp-content/themes/SMPR/environment/BillFord-NYTinterview/billford-nytinterview-clip002.mp3]

“…the vision that I have for this company, and this is where we’re headed, is to be a global green hi-tech company. And that’s not just a vision. We’ve got lots of concrete examples of what’s here, what’s coming, and then what’s a little bit further on the horizon.”
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[audio:http://ford.digitalsnippets.com/wp-content/themes/SMPR/environment/BillFord-NYTinterview/billford-nytinterview-clip003.mp3]

“The cool thing is that vision is not ten years away; it’s now; and it’s starting to happen. Just this week, we have two new hybrids at the L.A. show which got great reviews as outdoing their Japanese competition in terms of fuel economy.”
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[audio:http://ford.digitalsnippets.com/wp-content/themes/SMPR/environment/BillFord-NYTinterview/billford-nytinterview-clip004.mp3]

“And the fact that we’re bringing our small European products here – and the fact that we have a stated goal internally of being at the lead of each segment that we compete in terms of fuel economy. But that’s not something that came about this week. That’s something that we’ve been pushing internally for several years now.”
[right click to download mp3]
[audio:http://ford.digitalsnippets.com/wp-content/themes/SMPR/environment/BillFord-NYTinterview/billford-nytinterview-clip005.mp3]

“I very much am excited by the new administration and by the prospect of participating with them in helping to define America’s future because he clearly… I spoke to him during the campaign.”
[right click to download mp3]
[audio:http://ford.digitalsnippets.com/wp-content/themes/SMPR/environment/BillFord-NYTinterview/billford-nytinterview-clip006.mp3]

“…and he completely understands where he’d like this country to go and clearly would like – the domestic auto industry to be part of the solution. And, I, for one, am excited by that because I not only believe, but I passionately believe, that Ford can and should be part of that solution because that’s why I’m here. To me this isn’t a job, it’s a passion and I love this company and I love our history but I’d really love to reinterpret that history into the future.”
[right click to download mp3]
[audio:http://ford.digitalsnippets.com/wp-content/themes/SMPR/environment/BillFord-NYTinterview/billford-nytinterview-clip007.mp3]

“I spent some time with him just discussing, really the world of – the future world of the auto industry and the world of technology and how it’s developing and kind of where we as a country, need some help. One of the things that clearly we need to sort out as a country, is batteries and batteries in America because you’ve heard this said, we really don’t want to trade one dependency – foreign dependency –oil, for another foreign dependency, batteries, because today there are large, well-developed American battery companies. They’re starting to come on but, as a country, we’ve got to make sure that those batteries are developed and built here. So we talked about the electrification of our industry, other fuel economy approaches, not just electric, and he’s a great listener, and he’s, I think, asks all the right questions.”
[right click to download mp3]
[audio:http://ford.digitalsnippets.com/wp-content/themes/SMPR/environment/BillFord-NYTinterview/billford-nytinterview-clip008.mp3]

“I’ve been talking with his representatives, including Governor Granholm about – and she completely gets it in terms of Next Generation technology the need for an energy policy that is built around sort of new technology. What’s interesting is we just submitted our application to the DOE this week. And it was interesting; in the next two years 75 percent of our vehicles will qualify for their definition of advanced vehicle technology. And 90 percent within – in five years. That, to me, should show them, the government, that we’re not starting now. This is in place and we’re going like mad to get it to put it in place so it’s a vision. Again, it’s sort of the global green hi-tech vision that I feel is not only driving this company but really is exactly in line with where society would like us to go.”
[right click to download mp3]
[audio:http://ford.digitalsnippets.com/wp-content/themes/SMPR/environment/BillFord-NYTinterview/billford-nytinterview-clip009.mp3]

“To me, it was exceptionally important that we keep our future alive even as we were taking very, very tough restructuring decisions. And so, we kept investing in electric and hydrogen and biofuels and hybrids and – and all the variations of those whether it’s in (inaudible) hydrogen or fuel cells or whether it’s hybrid electric or pure electric. We invested in all of that, even at a time when we were going through massive restructuring. And so, we sit here today, I think, poised to really play a significant role in defining the future of transportation in this country.”
[right click to download mp3]
[audio:http://ford.digitalsnippets.com/wp-content/themes/SMPR/environment/BillFord-NYTinterview/billford-nytinterview-clip010.mp3]

“The passion that I have for this company is for making peoples’ life better and helping this country sort out its future. That, to me, is the passion. And so – and I feel really good about the fact that even as we restructured, we protected for that.”
[right click to download mp3]
[audio:http://ford.digitalsnippets.com/wp-content/themes/SMPR/environment/BillFord-NYTinterview/billford-nytinterview-clip011.mp3]

“I think we have a great opportunity to win over the American public and, ultimately, if we do that, Wall Street will come along.”
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[audio:http://ford.digitalsnippets.com/wp-content/themes/SMPR/environment/BillFord-NYTinterview/billford-nytinterview-clip012.mp3]

“It’s jarring to see what’s happened to this town and to a large part of this industry. I think it’s also a time of opportunity because it’s a time that we can –thankfully our plan is, I believe, is the right one and our strategy is the right one and we have the vision to kind of – to help define the future of transportation in this country. And so if we don’t look at time of turmoil as a time of opportunity, than I think we’re missing –we’re going to miss the boat.”
[right click to download mp3]
[audio:http://ford.digitalsnippets.com/wp-content/themes/SMPR/environment/BillFord-NYTinterview/billford-nytinterview-clip013.mp3]

“The family has taken an enormous financial beating but yet we still –the family still is here and completely behind the company because this is much more than a financial investment to the family. This is a belief in what the company stands for, making a difference in peoples’ lives, and making – providing a living for a number of not just employees but suppliers and dealers as well. And so, it’s a passion for our family and it’s one that we’re very, very proud of. I think many other kind of more mercenary players would have bought and sold probably ten times in this cycle but we haven’t. We’re still here and we’re still throwing our support behind the company we’ll continue to do so.”
[right click to download mp3]
[audio:http://ford.digitalsnippets.com/wp-content/themes/SMPR/environment/BillFord-NYTinterview/billford-nytinterview-clip014.mp3]

“There is a lot of misinformation but, on the other hand, I completely understand peoples’ frustration and even some of their anger. And it’s partially because we have not done a great job of telling our story. And so it makes me upsets but, frankly, it galvanizes me to try harder because – and if I think I’d be more upset if I didn’t believe we absolutely had the right strategy and the right plan.”
[right click to download mp3]
[audio:http://ford.digitalsnippets.com/wp-content/themes/SMPR/environment/BillFord-NYTinterview/billford-nytinterview-clip015.mp3]

Tags: , auto industry, Bill Ford, environment, financial crisis, interview, looking forward, New York Times, sustainability

Posted in Ford and the Environment - text | No Comments »

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SOY-BASED SEATING FOAM SCORES A SIXTH AWARD

THE 2010 FORD FUSION HYBRID TOPS 1,445.7 MILES ON ONE TANK OF GAS

Mileage-maximizing techniques and the fuel-efficient 2010 Ford Fusion Hybrid enabled drivers to get an astounding 1,445.7 miles from a single tank of gas.

THE 2010 FORD FUSION HYBRID 1,000 MILE CHALLENGE

Ford team aim to drive 2010 Ford Fusion Hybrid over 1,000 miles on a single tank of gas.

FORD’S FUEL-EFFICIENT DUAL-CLUTCH POWERSHIFT TRANSMISSION

Ford will introduce an advanced dual-clutch PowerShift six-speed transmission in North America in 2010 for the small-car segment.

LINCOLN C CONCEPT ACHIEVES 40-PLUS MPG

Lincoln C’s four-cylinder EcoBoost engine and dual-clutch PowerShift transmission enable fuel efficiency and performance.

Ford Battery Electric Vehicle Test Unit

Ford is bringing a new family of electrified vehicles to market over the next four years.

Affordable Fuel Efficiency

Ford aggressively delivering affordable fuel efficiency to millions of consumers.

Electrification Collaboration

Ford’s new electrification strategy is a team effort to transform potential into reality.

Ford and its Partners

Ford engages key stakeholders to bring vehicle electrification to market.

FUSION HYBRID CERTIFIED AT 41 MPG

The all-new Ford Fusion Hybrid is now America’s most fuel-efficient mid-size car.

FORD’S GREEN COMMITMENT

Ford Manufactures More Environmentally Friendly Vehicles Than Ever Before

NEW YORK TIMES INTERVIEW WITH WILLIAM C. FORD JR.

Ford looks to the future with its green agenda.

Ford Social Networks

Ford Products

Ford Vehicles

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