It’s been said that you can’t live – much less “live the dream” – in L.A. without your own wheels. In a town where image is everything, young up-and-comers are well advised to be seen in a vehicle that projects how hip and socially vibrant they are. Enter the Ford Fiesta.
The Ford Fiesta is used to being noticed online. After all, it had a starring role in the Fiesta Movement, a marketing platform that lives in the social media space. Its newest role will be on the new series, If I Can Dream, where this exciting new car will serve as an integral part of the cast.
If I Can Dream follows five young people as they pursue their dreams in Hollywood. All the while, their lives will be captured and streamed online in real-time, 24/7 on www.ificandream.com. In addition, a 30-minute show will be broadcast each week exclusively on Hulu, a Web site that offers popular TV shows and movies from commercial networks.
The show is also a natural extension of Fiesta’s vibrant life online. Like Fiesta Movement agents, the cast of the show will communicate with fans and followers via social media.
The Ford Fiesta already has the attention of socially connected consumers months before it goes on sale in North America next summer,” said Fontaine. “So when 19 Entertainment approached us to cast the Fiesta in If I Can Dream, it seemed only natural. The role that 19 Entertainment and Ford have created for Fiesta is really exciting and will provide viewers a different look at the cast members through amazing technology and the Fiesta.”
Fiesta has it all – and more
Going on sale in the summer of 2010, the all-new Ford Fiesta features an expressive, vibrant design, with sharp reflexes and a global track record that will redefine U.S. small car customers’ expectations. With 15 class-exclusive technologies and projected best-in-class highway fuel economy of 40 mpg, Fiesta brings fuel economy and convenience together.
It’s also designed to be versatile, personal and adaptable. In fact, Fiesta is expected to deliver best-in-class safety, convenience and connectivity with segment-exclusive SYNC® voice-activated communications system, an expressive color palette and available graphics.
Quotes
“This is a natural role for Fiesta to play. Fiesta’s substantial role will allow customers to interact with the vehicle firsthand and experience the technologies and features before the vehicle goes on sale.”
– Connie Fontaine, Ford Brand Content and Alliances Manager
“I am determined to continue challenging convention and pushing the boundaries of mainstream entertainment. The next frontier is the video world of authentic real-time interaction. If I Can Dream experiments with technology to provide for the first time a complete open-door experience that allows the viewer to experience reality in a way never before attempted.”
– Simon Fuller, creator of If I Can Dream
