Posts Tagged ‘Ford Safety’

Ever Wonder How A Car Earns Its Reliability Stripes? Oh, You Do Not Want To Know

Friday, September 25th, 2009
2010 Ford Taurus Safety Test: Ramming a shopping cart loaded with a 110-pound weight

Pity the new 2010 Ford Taurus. During the development of Ford’s new flagship sedan, it was pelted with rock and frozen, baked, and rattled. It was flogged with a steel whip, shot with high-powered rifles and slammed with loaded shopping carts.

If Ford engineers seem a bit sadistic, it is all in the name of ensuring the Taurus, debuting later this summer, can withstand anything the open road can throw at it and more. Think of it as boot camp for cars, extreme torture testing that helps Taurus deliver industry leading reliability along with its head-turning design and suite of advanced technologies.



Here are just a few of the torture tests the Taurus endured.

Shake, rattle and roll: The Taurus body is road tested for the equivalent of 150,000 miles. At various points during the road test, we secure the vehicle onto a platform that shakes and twists the vehicle like a giant paint mixer. Any squeaks or rattles detected during the tests were fixed by engineering teams, ensuring an ultra-quiet ride for the life of the vehicle.

Bumpy ride: Test drivers had a field day running the Taurus into curbs and over railroad tracks and speeding over bumps, ditches and potholes to test out the suspension and ensure air bags didn’t misfire.

Frozen and fried: The Taurus was subjected to arctic cold and Death Valley heat without ever leaving Ford’s labs in Dearborn. Ford’s environmental chamber can simulate climates ranging from 40 degrees below zero to 180 degrees to ensure all vehicle systems operate reliably in extreme weather.

Gravel vs. Paint: Best in class paint was a must for the new Taurus so Ford left no stone unturned –or unfired in this case. Engineers tested the paint finish by blasting it with a gravel gun to simulate driving on unpaved roads. Only paints that resisted chips and scratches and retained their luster passed muster for the Taurus.

Rusty situation: The Taurus was repeatedly sprayed with a salt solution, driven on a gravel road and then baked in high humidity and heat, to test its ability to fend off corrosion. The Taurus is subjected to these tests 24 hours a day until the equivalent of 10 years of severe weather exposure is simulated to ensure that rust doesn’t stand a chance.

Safe and sound: Ford engineers conduct unusual tests to calibrate the sensitivity of air bag pressure sensors, taking thousands of impact readings. These tests include ramming a shopping cart loaded with a 110-pound weight into the vehicle doors and lashing the underside of the vehicle with a steel whip. Ford engineers even fire shotguns and rifles at vehicles to ensure that air bags go off when needed and stay packed away when they are not.

Putting on the brakes: Mountainous terrain, slippery highways, stop-and-go traffic, dusty interstates and rain-drenched roads are just a few of the real-world driving conditions Ford test engineers conducted on the new Taurus to check brakes for roughness, noise and wear.

Take a seat: What may look like a robotic boxing match is actually and advanced test for the most used parts of the vehicle: the seats. Robots simulate customers entering and exiting seats thousands of times by programming real-world customer usage parameters into robots to simulate how people of all shapes and sizes affect the upholstery, seat cushions and seat structures.

Open and shut case: Robotic arms that continually open and close doors, hoods and tailgates simulate 10 years of customer use in just days. This symphony of perpetual motion results in 84,000 open-and-close cycles. This test is also run at arctic cold temperatures of 40oF below zero to desert heat cooking of 180°F.

Quotes:

“We determine what the most abusive driver would do to our vehicles, and then take it a step further. Taurus buyers can rest assured this vehicle has passed the most extreme tests we could devise.”
– Pete Reyes, Taurus chief engineer

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The Envelope Please… and the ‘Top Safety Pick’ goes to… Lincoln MKT

Thursday, September 10th, 2009
2010 Lincoln MKT

Roll out the red carpet. Here comes the all-new 2010 Lincoln MKT, a luxurious three-row crossover that just earned a “Top Safety Pick” rating from the Insurance Institute for Highway Safety (IIHS).

The new MKT – arriving in dealerships now – offers an array standard crash-protection, crash-avoidance and driver-awareness features, and further solidifies Ford Motor Company’s industry-leading number of Top Safety Picks. To earn this designation, a vehicle must receive a rating of “good” in offset frontal-, side- and rear-impact evaluations and offer electronic stability control.

Lincoln is offering luxury crossover customers a fresh new choice with the 2010 Lincoln MKT, a three-row crossover that delivers the optimal blend of distinctive design, interior spaciousness and craftsmanship, fuel economy and advanced driver aid and safety technologies.

The Lincoln MKT joins the two-row Lincoln MKX midsize premium crossover, the sporty Lincoln MKS luxury sedan launched in 2008 and the midsize Lincoln MKZ in earning coveted IIHS “Top Safety Pick” ratings, building on Ford Motor Company’s safety leadership.

Technology under the skin
The Lincoln MKT features an advanced structural safety system that combines octagonal front frame rails, tunnel rails and support members that are designed to absorb and redirect crash forces away from the passenger compartment.

Lincoln MKT also includes Side Protection And Cabin Enhancement Architecture (SPACE®) to optimize side-impact occupant protection. The SPACE system integrates a hydroformed high-strength steel tube in the floor that runs the width of the vehicle from B-pillar to B-pillar and reinforcements along the rocker panels to help protect passengers in side-impact incidents.

Lincoln MKT also features Ford’s enhanced Personal Safety System™, combining multiple technologies to tailor the air bag package and safety belt functions to the individual passenger and the accident circumstances. The system can identify variables, such as severity of the crash, weight of the individual passenger and safety belt usage to adjust air bag deployment force.

Read more about the Lincoln MKT’s array of driver aid and safety features here.

Quotes:

“Earning a Top Safety Pick rating is great news because the Insurance Institute’s tests are some of the most demanding conducted outside of our own laboratories, and customers increasingly rely on them when choosing a new vehicle.”
– Sue Cischke, Group Vice President of Ford Sustainability, Environment and Safety Engineering

“The MKT’s array of advanced safety technologies raises the bar for luxury vehicles and pushes the new frontier of ‘active’ crash-avoidance features that help drivers avoid or reduce the severity of accidents. In the unfortunate event of an accident, the MKT offers a high level of crash protection, including leading crash-safety ratings such as the IIHS ‘Top Safety Pick.’”
– Steve Kozak, Chief Engineer, Ford Safety Systems

“Not only is the all-new Lincoln MKT top safety rated, it is packed with standard luxury features and an array of state-of-the-art technologies, and is unsurpassed in its segment for highway fuel economy.”
– Kate Pearce, Lincoln MKT Marketing Manager

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2010 FORD TAURUS FEATURES EXCLUSIVE CROSS TRAFFIC ALERT

Wednesday, June 17th, 2009
Cross Traffic Alert and Reverse Sensing System

Available this summer, Ford’s new 2010 Taurus will start at $25,995 – the same price as 2009 models but with more class-leading features, new technologies and perceived quality that rivals German luxury sedans. A wide selection of optional customer-focused technologies also will be available on the 2010 Taurus including Cross Traffic Alert.

This industry-exclusive system leverages the existing BLIS technology functions only while the vehicle is in reverse and warns when cross-traffic appears within three car widths. Watch a video demonstration of Cross Traffic Alert.



How it Works: Blind Spot Information System (BLIS™)

The feature uses two multiple-beam radar modules, the same used with Cross Traffic Alert, which are packaged in the rear quarter panels – one per side. The radar identifies when a vehicle enters the defined blind spot zone and illuminates an indicator light on the corresponding sideview mirror, providing a warning that a vehicle is approaching.

How it Works: Cross Traffic Alert

Working in conjunction with Blind Spot information System (BLIS™), Cross Traffic Alert warns the driver of impending traffic while backing out of a parking spot. Cross Traffic Alert utilizes the blind spot system’s two multiple-beam radar modules. It can pick up an object moving at up to 18 miles per hour within a 65-foot range – or three parking spaces – from either the left or right side of the vehicle. When cross traffic is approaching, two warnings are given: an indicator lights up in the corresponding outside mirror and an audible alert is sounded. The radar also works when backing out of angled parking spaces because its view is wider than just strictly sensing traffic coming at a 90-degree angle.

Links

Ford Motor Company Newsroom – The New Ford Taurus & Taurus SHO

Digital Snippet: Ford Taurus SHO Named Esquire’s Inaugural “Car of the Year”

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2010 FORD TAURUS DELIVERS CLASS-LEADING TECHNOLOGIES

Tuesday, February 10th, 2009

The new 2010 Taurus keeps Ford’s brand promise to bring technology to market at an affordable price.



2010 Ford Taurus Interior

Available this summer, Ford’s new 2010 Taurus will start at $25,995 – the same price as 2009 models but with more class-leading features, new technologies and perceived quality that rivals German luxury sedans. A wide selection of optional customer-focused technologies also will be available on the 2010 Taurus, including:

Adaptive Cruise Control – This technology allows the driver to set the vehicle cruising speed while using radar technology to monitor traffic travelling up to 600 feet ahead, automatically adjusting Taurus speed to help maintain a safe distance between vehicles.

Collision Warning – Using a radar sensor to sense moving vehicles ahead, the Collision Warning system provides a visual “heads-up” warning signal transmitted across the base of the windshield and an audible warning when slower moving traffic is detected ahead.

Intelligent Access with Push-Button Start – This new Taurus feature allows the driver to enter the car and start the engine by carrying the fob as they approach and enter the vehicle.

SecuriCode™ Keyless Entry – Enables vehicle access by unlocking the driver’s door using a five-digit code on the new keypad system flush-mounted in the driver’s side B-pillar.

MyKey™ – When enabled, MyKey features a Persistent Beltminder® with Audio Mute until safety belts are buckled, an earlier low-fuel warning, and consistently engaged AdvanceTrac® stability control, Blind Spot monitoring, Cross Traffic Alert and Forward Collision Warning.

Auto High Beams/ Rain-Sensing Wipers – Sensor technologies switch headlights to high intensity when no other vehicles are detected. Rain-sensing wipers use an advanced optical sensor to detect the intensity of rain and/or snowfall to adjust wiper speed.

Easy Fuel™ Capless Fuel Filler – An industry-exclusive feature that self-seals without a traditional fuel cap.

Blind Spot Information System (BLIS™) – When an approaching vehicle enters the defined blind spot zone, an indicator alert provides warning to the driver in the corresponding side view mirror.

Cross Traffic Alert – This industry-exclusive system, which leverages the existing BLIS technology, functions only while the vehicle is in reverse and warns when cross-traffic appears within three car widths.

Ford SYNC® – Fully integrated, SYNC is an in-vehicle voice-activated communications and entertainment system, with 911 Assist, Vehicle Health Report and GPS-based features including business search and call completion. SYNC connects to MP3 players, iPods, memory sticks and PDAs. SYNC’s 911 Assist™ will place a call to a local emergency operator in the event of an air bag deployment incident. The latest version of SYNC adds Traffic, Directions and Information, providing turn-by-turn route guidance, and the ability to access content by personalized favorites such as region, subject matter or sports team.

Multi-Contour Seats – Available on an industry-exclusive basis for driver and passenger, the seats feature six-way lumbar support and subtle rolling pattern massage. The bottom cushion features Active Motion, which provides minute but continuous pelvis movement, stirring a change of muscular activation helping a driver avoid back pain.

Quotes

“Taurus personifies the Ford brand promise – an engaging driving experience, expressive design, class-leading technologies, all offered at an unmatched value. Taurus raises the bar on the full-size sedan segment with an unprecedented offering of technologies typically reserved for luxury cars. The premium craftsmanship and attention to detail, combined with outstanding driving experience will redefine what customers should expect in a full-size sedan”
- Jim Farley, Ford’s Group Vice President of Marketing and Communications

“Multi-Contour seats will be a real benefit for long distance drivers, or people with back trouble. The key is their subtlety. Active Motion is enough to help relieve fatigue but not enough to be distracting to a driver.”
- Steve Michell, Ford Product Design Engineer

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FORD TAURUS SHOWS SAFETY LEADERSHIP

Tuesday, February 10th, 2009

Ford Taurus demonstrates safety leadership in deliberate crash into a 1 million pound wall at 35 mph.



2010 Ford Taurus Center Console

The Taurus – rated ‘Top Safety Pick’ by the Insurance Institute for Highway Safety (IIHS) – was crash tested at Ford’s testing facilities in Dearborn, Mich., to show what needs to happen in 100 milliseconds, or about a tenth of a second, from start to finish.

In that brief span of time, safety belt pretensioners tighten the belt, frontal air bags are inflated to the appropriate level, and the forces of the crash are being deflected by the structure of the vehicle designed specifically to help protect occupants inside.

The IIHS also gave Taurus top marks – “Good” ratings – for frontal, side and rear impacts. Highlights of the Ford Taurus safety story include:


  • Safety Canopy™ – Ford’s exclusive side impact protection system, featuring side curtain airbags that helps protect front and rear outboard passengers in both rollovers and side impact crashes.


  • SPACE –An acronym for Side Protection And Cabin Enhancement architecture, Ford’s SPACE helps protect occupants using a configuration of strategically placed long steel rails and square tubes under the car body that create 10 different “crush zones” that help channel crash forces away from the occupants inside.


  • AdvanceTrac® – An electronic stability control system that can predict the vehicle’s intentions using a sensor to detect and measure oversteer and yaw by monitoring the vehicle’s speed, throttle position and steering wheel angle. When the system senses wheel slip, engine torque is reduced and braking is applied where needed to help keep the car tracking safely on its intended path.


  • Ford’s Belt-Minder® – A safety belt reminder technology for the driver and front passenger that takes over after the initial safety belt reminder stops chiming. If the driver or front passenger remains unbuckled, the system chimes and flashes a warning lamp for six seconds every 30 seconds for five minutes or until the driver buckles up, whichever comes first.


  • Personal Safety System™ – A suite of seven protection technologies working together as a system to help protect occupants, including dual-stage front air bags and occupant classification.






Quotes

“We want people to see what happens in the blink of an eye. We want to open people’s eyes that not all cars are created equal when it comes to safety. There is a difference and we want to show why Taurus is the safest rated large sedan sold in America.”
- Stephen Kozak, Ford North American Safety Chief Engineer

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SAFETY

Tuesday, December 2nd, 2008

Ford Recognized for Developing Vehicle Safety System Technologies



Collision Warning with Brake Support

Ford has made vehicle safety a priority, and our efforts have earned numerous awards and acknowledgements. The 2008 Taurus was rated the safest full-size car in America. And, Ford has produced more NHTSA 5-star-rated vehicles than any other automaker. With a total of 16 IIHS Top Safety Picks so far, our 2009 lineup has received more than any other brand.

Besting the Toyota RAV-4 and Honda CR-V, the 2009 Ford Escape and Escape Hybrid achieved a “Top Safety Pick” rating from the Insurance Institute for Highway Safety (IIHS), which also named Mercury Mariner and Mariner Hybrid to the top of the small sport utility vehicle segment.

New vehicle safety technologies include:

Collision Warning with Brake Support – Being introduced in 2009, this “active” safety radar system helps drivers avoid rear-end accidents by detecting moving vehicles ahead and alerting the driver by means of an alarm and warning light.

Ford’s MyKey™ – Ford’s programmable feature that allows parents to limit top speed and audio volume of vehicles, and set speed alert chimes to encourage teens to drive more safely and more fuel efficiently. This feature will be standard on the 2010 Focus as well as many other Ford, Lincoln and Mercury models.

Personal Safety System® – Using the weight and size of the front-passenger seat occupant, the system, which is currently being legislated into all vehicles driven in the U.S., instantly deploys the appropriate airbags exactly at the correct velocity in the event of an impact or rollover.

AdvanceTrac® with Roll Stability Control™ – The only electronic stability control system with two gyroscopic sensors to actively measure and help control both yaw and roll movements. More than one million vehicles feature Ford’s industry exclusive AdvanceTrac with RSC.

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TACKLING TEEN DRIVING RISKS

Friday, October 17th, 2008

Ford’s MyKey technology and nationwide driver’s education help give parents piece of mind.



Ford introduces MyKey

As National Teen Driver Safety Week kicks off, Ford is expanding Driving Skills for Life, the award-winning driver’s education program. The program launched in 2003 and to date has trained approximately 332,000 young drivers. Ford also recently introduced MyKey™ technology, which helps parents encourage teens to adopt safer driving behaviors through safety-belt usage, lower audio volumes and a limited top speed. MyKey will become a standard feature across many Ford, Lincoln and Mercury models in early 2009.

A recent Ford-commissioned survey by Harris Interactive Study shows that 57 percent of parents worry about teens driving while on a cell, and 34 percent of survey teens admitted to talking on their phones while driving. Also 44 percent of teens surveyed own up to speeding; 53 percent of parents worry about their teens driving too fast.

Parents like MyKey technology, as it can limit a vehicle’s top speed to 80 mph and be programmed to sound special chimes at 45, 55 or 65 miles per hour. But not surprisingly, initially 67 percent of teens polled said they didn’t like it. However, if using MyKey would lead to greater driving privileges, as 50 percent of parents had indicated, that number dropped to only 36 percent.

MyKey features include:

  • Persistent Ford Beltminder™ with audio mute. With MyKey, Beltminder automatically mutes the vehicle’s audio system at the first chime until the safety belt is secured. The reminder chimes, which stop after five minutes in the standard system, also continue every minute until the belt is buckled.

  • If MyKey is in the ignition, features such as Park Aid and BLISTM (Blind Spot Information System) with Cross Traffic Alert will always be on and cannot be disabled.

  • Earlier low-fuel warning. Rather than a warning at 50 miles to empty, MyKey provides a warning at 75 miles to empty.



Results of Harris Interactive Surveys

Parents

  • Worry most about teen driving: Talking on cell (57%), Speeding (53), Distracted by others (51), Texting (51)

  • Feature favorability (Extremely/Very Important or Important): Limits top speed (76%), Seat belt reminders (72), Limits radio volume (63)

  • Consider purchasing such technology (parents of teens who drive primary vehicle): Yes (50%), No (28), Not sure (22)
    – Note, 24% (almost half of those who would consider purchasing) would give their teen(s) more access to the vehicle.



Teens

  • Driving behaviors: Speeding (44%), Talking on cell (34), Drowsy driving (22) Distracted by others (17), Texting (15)

  • Speed/Volume limit favorability: Unhappy (67%), Neutral (21), Like (3)

  • Same with more access to family vehicle: Unhappy (36%), Neutral (39), Like (24)



Quotes

“Ford has a long-standing commitment to safety, as we seek to improve crash protection, crash avoidance and safe driving behavior. When it comes to teens, while others lobby to increase the legal driving age, Ford is using extensive research to develop educational and technological solutions to help reduce the loss of young lives on our roads.”
- Susan Cischke, Ford Group Vice President of Sustainability, Environment and Safety Engineering

“The Driving Skills for Life program is just one example of Ford’s overall commitment to safety. We know it can work. The State of Illinois piloted a teen driving safety program based on DSFL this year and has seen a remarkable reduction in teen auto fatalities by more than 50 percent.”
- Jim Graham, Community Relations Manager of Ford Motor Company Fund

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NEW TEEN SAFE-DRIVING TECHNOLOGY

Monday, October 6th, 2008

Ford’s new MyKey system allows parents to encourage teen-agers to drive safer and conserve fuel





As part of its ongoing commitment to technology and safety, Ford will launch MyKey – a new technology that allows parents to limit the vehicle's top speed and audio volume – next year as standard equipment on the 2010 Ford Focus and many other Ford, Lincoln and Mercury models.

MyKey, another affordable innovation from the company that introduced SYNC™, also encourages safety-belt usage, provides earlier low-fuel warnings and can be programmed to sound chimes at 45, 55 and 65 miles per hour.

More time behind the wheel gives young drivers invaluable road safety experience. A recent Harris Interactive Survey conducted for Ford shows that many parents would allow teens to drive more often if their vehicle was equipped with MyKey, complementing graduated licensing laws by helping teens build their driving skills in a more controlled setting.

With MyKey, parents also can reinforce fuel-efficient driving. Ford research shows that driving 55 mph instead of 65 mph consumes 15 percent less fuel. As well, if MyKey is in the ignition, features such as Park Aid and BLIS™ (Blind Spot Information System) with Cross Traffic Alert cannot be deactivated.

Quotes

"Ford not only offers industry-leading crash protection and crash avoidance systems, we also are committed to developing new technologies such as MyKey that encourage safer driving behavior. MyKey can help promote safer driving, particularly among teens, by encouraging seat belt use, limiting speed and reducing distractions."
- Susan Cischke, Ford Group Vice President of Sustainability, Environment and Safety Engineering

"We've upgraded an existing, proven technology – the SecuriLock passive anti-theft system – with some simple software upgrades to develop a new unique feature that we believe will resonate with customers. We also developed MyKey's functions in such a way to quickly spread it across multiple vehicle lines, giving us the ability to go mass market in the spirit of other Ford innovations such as safety belts, stability control and SYNC."
- Jim Buczkowski, Ford Electrical and Electronic Systems Engineering Director



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FORD BRINGS COLLISION WARNING TECHNOLOGY MAINSTREAM

Monday, October 6th, 2008

Ford continues to build on its safety and technology leadership with its new radar warning system






Ford’s innovative Collision Warning with Brake Support will be introduced in 2009 on select Ford and Lincoln vehicles in order to help drivers avoid rear-end collisions. Using a long-range radar hidden in the front of the vehicle, Collision Warning with Brake Support warns the driver when it detects objects that may be a hazard.

A chiming alarm and warning light alert the driver to a possible collision. If the hazard remains, Collision Warning with Brake Support pre-charges the brakes for quicker stopping. To shorten the reaction time, the brakes are prepared by the brake pads being placed against the discs.

The brake pressure is also reinforced hydraulically, ensuring effective braking even if the driver does not press the brake pedal particularly hard. This helps drivers to quickly reach maximum braking power once the brakes are engaged.

The U.S. government estimates that 90 percent of the approximate 2.3 million rear-end collisions annually could be eliminated if drivers were given one extra second of warning.

Just one of three new radar-based active safety technologies Ford is launching in 2008 and 2009, Collision Warning with Brake Support is joined by Adaptive Cruise Control and BLIS® (Blind Spot Information System) with Cross Traffic Alert as part of its rapidly expanding number of advanced driver-aid and safety features.

Quotes

"Statistics show that 50 percent of all rear-end collisions involve a stationary object, which means that Collision Warning with Auto Brake covers twice as many situations as with the present system."
- Jonas Tisell

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SAFETY INNOVATIONS

Monday, October 6th, 2008

Ford builds on legacy of safety technology innovations



Ford's Safety Innovation Lab

As an ongoing commitment to customer safety, Ford continues to develop industry-leading crash-protection and avoidance technologies that help save lives and reduce injuries.

Some of Ford’s many innovations include:

AdvanceTrac with RSC® (Roll Stability Control) – Standard on most of the company’s crossovers, pickups and SUVs, this safety innovation is the industry’s only roll sensing system that helps detect and prevent dangerous rollovers.

Safety Canopy® – The industry’s first rollover-deploying side-curtain air bag system provides protection in rollovers and side impacts. By the 2010 model year, the system will be offered on all retail crossovers, pickups and SUVs, as well as some passenger cars.

Personal Safety System® – Comprising a suite of seven protection technologies, including dual-stage front air bags and occupant weight classification, working together to help protect occupants, the Personal Safety System is standard on most Ford vehicles.

Advanced Crash Dummies – By making crash test dummies more lifelike, Ford can better understand how injuries occur. The company’s new lifelike child dummy even has advanced technologies in the stomach to duplicate abdominal injuries – the most common for young occupants.

Quotes

“This effort furthers Ford’s commitment to help protect families by focusing on one of the most common collision-related injuries among children. It will help us better understand the effects of crash forces on children’s abdomens.”
- Dr. Steve Rouhana, Senior Technical Leader, Ford’s Passive Safety Research and Advanced Engineering Department


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FORD LEADS ALL AUTOMAKERS WITH MOST TOP SAFETY PICKS

Monday, October 6th, 2008

Advanced structures, AdvanceTrac help four Ford vehicles earn “Top Safety Picks”


AdvanceTrac

With a total of 16 to date, Ford Motor Company has earned more Insurance Institute for Highway Safety (IIHS) “Top Safety Picks” than any other automaker. Four of Ford’s 2009 models – Ford Flex, Ford Fusion, Lincoln MKS and Mercury Milan – received the honor, allowing Ford to surpass its closest rival, Honda.

Flex, MKS, Fusion and Milan excelled in each of the Institute’s crash tests, which requires that vehicles earn the top “good” ratings in the Institute’s high-speed front and side crash tests, and a rear crash test simulation that evaluates seat and head restraints. As well, since 2007, it is required that vehicles must offer electronic stability control.

All four vehicles feature AdvanceTrac® electronic stability control. The safety system uses sensors to detect and measure yaw, or side-to-side skidding conditions, by monitoring the vehicle’s speed, throttle position and steering wheel angle. IIHS has stated “stability control significantly reduces crash risk by helping drivers maintain control of their vehicles during emergency maneuvers.”

Quotes

“Flex and MKS are built on a platform that has a tremendous safety heritage – one that it shares with the 2009 Ford Taurus, rated America’s safest full-size car. And Fusion and Milan prove that a high level of safety can come in a midsize package.”
- Steve Kozak, Ford’s Chief Engineer for Safety Systems

“Safety is a top purchase consideration, second only to fuel efficiency, so the top safety ratings and competitive fuel economy of Flex, MKS, Fusion and Milan are a winning combination.”
- Michael Crowley, Ford North America Car and Crossover Marketing Manager

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FORD ESCAPE EARNS TOP SAFETY PICK

Monday, October 6th, 2008

Ford earns more of the top honors than any other automaker



Ford Escape Hybrid Lifeguard Vehicles

On the heels of earning a 5-star crash-worthiness rating from the U.S. government, the 2009 Ford Escape and Escape Hybrid were awarded a “Top Safety Pick” rating from the Insurance Institute for Highway Safety (IIHS).

To receive IIHS’s Top Safety Pick, vehicles must achieve the top “good” ratings in the institute’s high-speed front and side crash tests, and rear crash tests that include seat and head restraint evaluations. An added requirement since 2007 is that vehicles must also offer electronic stability control.

The IIHS recognized the Escape for:

  • Modifications to the frontal airbags and safety belts


  • Structural changes to improve occupant protection in frontal crashes


  • A new seat design that improves the rear crash protection rating



The Escape bested the Toyota RAV-4 in both independent crash safety ratings and, with the 2009 Escape’s improved fuel efficiency, offers better combined crash safety and fuel efficiency ratings than the Honda CR-V. The Escape hybrid also outpaced the Toyota Prius in both crash tests.

Quotes

“Earning a Top Safety Pick is great news because IIHS tests are some of the most demanding conducted outside of our own laboratories, and customers are increasingly relying on them when choosing a new vehicle. The Ford Escape is one of few vehicles that earned both full 5-star crash ratings and a Top Safety Pick in the hotly contested small SUV segment – some of our toughest rivals such as Toyota cannot match us.”
- Susan Cischke, Senior Vice President of Sustainability, Environment and Safety Engineering

“We’ve devoted many hours to analyzing and improving the body structure, safety belts and air bags of Escape and Mariner for better performance in front and side impact crashes. We’ve taken our compact SUVs to the next level of safety.”
- Steve Kozak, Ford Motors Chief Engineer for Safety Systems


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SAFEST-RATED DROP-TOP

Thursday, July 3rd, 2008

Mustang makes cruising with the top down safer.



2008 Ford Mustang GT Convertible

Earning the five-star safety rating from the National Highway Traffic Safety Administration (NHTSA) for frontal crash, side impact and rollover tests, the 2008 Mustang GT became the only convertible on the market to attain the coveted rating. As well, the Insurance Institute for Highway Safety (IIHS) bestowed the Mustang convertible with the highest side-impact performance rating.

The top-selling 2008 convertible in the U.S. has outstanding body stiffness, more than twice its predecessor, which acts as a safety cage and helps to protect the cabin from deformation and intrusion during an impact.

Ford engineers designed the front structure, which often bears the brunt of demanding offset frontal crashes, to absorb energy and offer increased passenger compartment protection. The front rails spread the force of the crash evenly at the firewall, helping to dissipate it before it reaches the passenger compartment.

In addition to the 2008 Mustang GT’s already comprehensive safety package, Ford added standard seat-mounted head and chest side bags. Other safety features include all-speed traction control, anti-lock brakes (ABS), dual stage driver and front passenger air bags, safety belt pretensioners, and Ford’s industry-leading technology, Beltminder® that reminds the driver and front-seat passenger to buckle up. Both NHTSA and IIHS noted the effectiveness of Beltminder as a significant life-saving technology.

Quotes:
"The Mustang convertible is another example of working at all levels to offer a vehicle that is both sporty and safe. It was developed with a dedicated focus on safety, making it the highest-rated Mustang ever built."
Jim Vondale, Director of Ford's Automotive Safety Office

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Ford sets pace on safety

Thursday, December 13th, 2007

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