Break out the cuff links and cummerbunds. Lincoln dealerships across the country will be celebrating the brand’s all-new lineup of cars and crossover vehicles Thursday as part of an evening event designed to give customers an up-close look at the new 2010 models.
The Lincoln Star Studded Evening dealer program, the largest single-day customer event in Lincoln history, will allow dealers to highlight three new Lincoln models for 2010 – Lincoln MKS with available EcoBoost, Lincoln MKZ and the all-new Lincoln MKT, a three-row crossover that delivers the optimal blend of distinctive design, interior spaciousness, fuel economy and technology.
More than 1,200 dealers were invited to participate in the nationwide events. Not only will customers get to drive the new Lincoln models to feel their exceptional performance and handling capabilities, but they also will learn about the class-leading technology that sets Lincolns apart. Customers can experience Active Park Assist (Ford’s hands-free parallel parking system) and see demonstrations of the latest application of SYNC with new turn-by-turn voice-activated directions. They will also have the chance to experience the remarkable Neural THX Surround Sound system that improves the sound of MP3s or digitally stored/compressed music.
Customers also can enter the Star Studded Sweepstakes at participating dealers, with visitors having the opportunity to win a 65-inch plasma TV, a home theater and Best Buy Geek Squad installation.
Support a cause
The events also provide the opportunity to give back to the community by raising money for breast cancer research. For every completed test drive a customer takes during Lincoln’s Star Studded Evening, a $20 donation will be made to Susan G. Komen for the Cure® on behalf of the Lincoln dealer who staged the test drive.
To find participating Lincoln dealers, visit www.lincoln.com and click on the link “A Star-Studded Evening You’re Invited,” located above the image of the all-new Lincoln MKT.
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“These events let customers get up close and personal, touch, feel and drive the vehicles, as well as experience Lincoln’s innovative technologies. They are a more interactive, more engaging experience than a traditional television spot – they let Lincoln dealers really share these great new products with their communities.”
– Kate Pearce, Lincoln MKT Marketing Manager
