Posts Tagged ‘2010 Ford Taurus’

It’s Breakthrough Technology on Wheels!

Thursday, January 7th, 2010
America’s most innovative sedan, the hot-selling 2010 Ford Taurus, is the winner of the first-ever Edmunds.com Technology Breakthrough Award. The announcement was made today at the 2010 International CES (Consumer Electronics Show) in Las Vegas.

The Edmunds.com Technology Breakthrough Award is presented to vehicles that set the standard for intuitive, practical and affordable technology that enhances safety and convenience
for drivers and passengers. Any new vehicle available for sale within the U.S. within the last year is eligible to receive the award.

With its expressive styling, the Taurus offers more user-friendly technology than other cars twice its price, including 10 class-exclusive technologies not available from any other manufacturer.

Other class-exclusive features include:

  • Easy Fuel® Capless Fuel Filler – a self-seal system without a traditional fuel cap. No lost, dangling or spinning caps. It seals automatically every time.

  • Sony Audio® System – a surround-sound system that delivers Dolby® Digital
    5.1 sound through 12 high-quality Sony speakers.

  • Available EcoBoost™ V-6 – a 3.5-liter twin-turbo V-6 engine that delivers the output of a V-8, 365 horsepower, without compromising its V-6 fuel economy.

  • MyKey™ – a programmable feature that allows parents to limit top speed and audio volume and set speed alert chimes to encourage safer driving.


In addition to receiving the Edmunds.com Technology Breakthrough Award, the Taurus is serving as the official vehicle of CES, and the 2010 Taurus SHO was dubbed Esquire magazine’s first-ever “Car of the Year.”  Since going on sale in August 2009, Ford's all-new Taurus has received more than a dozen awards from an array of leading consumer and automotive publications.

For additional coverage of the Edmunds.com Technology Breakthrough Award, visit http://blogs.edmunds.com/strategies/.

Quotes
“We chose the 2010 Ford Taurus to receive the first annual Edmunds.com Breakthrough Technology Award because the vehicle offers an extensive and impressive array of electronic amenities that also represent an excellent value for consumers.”
– Doug Newcomb, Senior Technology Editor, Edmunds.com

“In addition to the innovative Ford SYNC® system that provides voice-activated Bluetooth and iPod connectivity and free features such as 911 Assist™ and turn-by-turn navigation, the Taurus also has heated and cooled Multi-Contour Seats with Active Motion™, Adaptive Cruise Control and Collision Warning with Brake Support, Blind Spot Information System (BLIS®) with Cross Traffic Alert, SIRIUS Travel Link™ and SecuriCode™ Keyless Entry Keypad.”
– Doug Newcomb, Senior Technology Editor, Edmunds.com

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Who Said Domestic Can’t Have International Appeal?

Wednesday, December 2nd, 2009
2010 Ford Taurus

That paragon of domestic motoring bliss, the 2010 Ford Taurus, today was named International Car of the Year (ICOTY) at the Los Angeles Auto Show.

The ICOTY award honors new-year model vehicles that foster an emotional connection with consumers. The all-new Ford Taurus was voted the winner of the 14th annual award by a panel of 19 automotive media from around the U.S. representing top newspapers, magazines and Web sites.

With its athletic, upscale design, the 2010 Ford Taurus combines class-leading technologies with confident, engaging driving dynamics. It features an impressive set of standard and available technologies that add convenience, connectivity, safety and value for customers, such as Blind Spot Information System (BLIS®) with Cross Traffic Alert, MyKey™ parental programmability, Ford SYNC® and Voice-Activated Navigation with SIRIUS Travel Link™.

Quotes
“This award is not centered on power and performance. It’s about how a car reflects our personalities, lifestyles and self-image and how well the automaker achieves that goal through the design and marketing of the vehicle.”
– Courtney Caldwell, ICOTY’s Creator and Executive Producer.

“Taurus is not just a car you need to get from point A to point B, it is a car you want to arrive in in style. The new Taurus gives you a little blast of attitude and turns heads around every corner.”
– Pei-Wen Hsu, Taurus Marketing Manager

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Blue on Blue… Without the Heartache

Wednesday, December 2nd, 2009
2010 Ford Super Duty

The 2010 Ford Taurus and the 2010 Ford F-Series Super Duty have earned Kelley Blue Book’s kbb.com Best Resale Value Awards for the full-size car and full-size pickup categories respectively. The awards, announced Dec. 1 at the L.A. Auto Show, honor vehicles expected to maintain the greatest proportion of their original list price after five years of ownership and that are designed to help consumers make more informed car-buying decisions.

Editors of Kelley Blue Book’s kbb.com say depreciation can be the largest expense faced in the first five years of driving a vehicle.

Ford Taurus

Best Resale Value: Full-Size Car Category
The 2010 Ford Taurus offers 10 class-exclusive technologies not available from any other manufacturer, such as Ford SYNC®, Voice-Activated Navigation System with SIRIUS Travel Link™, Easy Fuel® Capless Fuel-Filler System, Blind Spot Information System (BLIS®) with Cross Traffic Alert and MyKey™.

Learn more about the 2010 Taurus.

Best Resale Value: Full-Size Pickup Category
The 2010 Super Duty offers Ford Work Solutions™, a suite of productivity technologies developed for the commercial truck owner that was recently recognized as “Outstanding Feature” by the Texas Auto Writers Association.

Learn more about the 2010 Super Duty.

Quotes
“We think the 2010 Ford Taurus is an excellent redo of a venerable Ford nameplate. It’s the kind of vehicle that we believe will catch on in the marketplace, and therefore, its resale value should also do very well.”
– James Bell, Executive Market Analyst for Kelley Blue Book’s kbb.com

“People today are buying pickup trucks for what they should be used for – which is for work, for getting jobs done and for playing with big toys. We feel that the Super Duty really captures that ‘Get the job done’ spirit and that it will certainly hold its value over time. Ford Work Solutions is something that’s definitely going to provide an advantage over time.”
– James Bell, Executive Market Analyst for Kelley Blue Book’s kbb.com

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Now, That’s What You Call a Really Smart Car

Tuesday, November 10th, 2009
A Teched-out Taurus

Techies aren’t easily duped – if a technology doesn’t deliver on its promise the failure is quickly detected and poseurs are eliminated from the playing field. So, being called “official” anything at International CES (Consumer Electronics Show®) might as well be called the Techie Seal of Approval.

So, without further adieu, the official vehicle of the 2010 International CES to be held Jan. 7-10 in Las Vegas is the hot-selling 2010 Ford Taurus, the smartest full-size sedan in America.

Moreover, Ford President and CEO Alan Mulally will deliver the opening keynote address at CES, the world’s largest consumer technology trade show and a make-or-break event for the $172 billion U.S. consumer electronics industry. There, Ford also will announce enhancements to its award-winning Ford SYNC® communications and entertainment system as well as new technology that builds on the company’s connected-car leadership position.

What makes Taurus tech-worthy?
As the official car of CES, the Ford Taurus will be featured prominently with technology demonstrations and in signage, brochures and other written materials at the show.

As Frank Davis, executive director of Ford Product Development notes, the all-new Ford Taurus is a perfect fit for CES. In addition to its expressive styling, the vehicle is loaded with advanced features, making it a virtual dream come true for avid techies.

The Taurus also offers the latest application of SYNC – Traffic, Directions & Information – along with 911 Assist™ and Vehicle Health Report. SYNC’s USB port and Bluetooth capability connects to MP3 players, memory sticks and smartphones, making them accessible by voice control – a more convenient and safe way to use these devices in the car.

For techies with teenaged drivers, Taurus offers MyKey™, a feature that allows parents to program a key that can limit the vehicle’s top speed and audio volume to encourage teens to drive safer and improve fuel efficiency.

In addition to Multi-Contour Seats with Active Motion, voice-activated navigation, SYNC and MyKey, other class-exclusive technologies available on the Ford Taurus include:

  • EasyFuel® Capless Fuel-Filler – a self-seal system without a traditional fuel cap. No lost, dangling, or spinning caps. It seals automatically, every time.


  • SecuriCode™ Keyless Entry Keypad – a feature that allows you to unlock the driver’s door by entering a five-digit code via a flush-mounted keypad


  • Adaptive Cruise Control and Collision Warning with Brake Support – a feature that allows you to set a cruising speed and uses radar technology to automatically adjust your speed and warn you if you’re getting too close to the vehicle in front of you


  • Blind Spot Information System (BLIS®) with Cross Traffic Alert – a feature that uses radar technology to warn you of vehicles in your blind spot and alert you to oncoming traffic when you’re backing out of a parking spot


  • Sony Audio® System – a surround sound system that delivers Dolby® Digital 5.1 sound through 12 high-quality Sony speakers


  • Available EcoBoost™ V-6 – a 3.5-liter twin-turbo V-6 engine that delivers the output of a V-8, 365 horsepower, without compromising its V-6 fuel economy



In addition to being named official vehicle of the 2010 International CES, the 2010 Ford Taurus SHO was dubbed Esquire magazine’s first-ever “Car of the Year.”

Quotes
“The all-new Taurus is Ford’s technology flagship, offering more user-friendly technology to help keep you safe and connected than cars twice its price. And there’s no better venue to show it off than CES. Even the most zealous techies are careful with their money. Taurus offers an unprecedented array of technologies typically reserved for luxury cars at a price that is affordable.”
– Frank Davis, executive director Product Development

“Consumers demand the latest on-the-go innovation in their cars. Ford automobiles are built with cutting-edge technology that makes driving safer and more enjoyable. We are thrilled to welcome Ford to the 2010 International CES and to name the new Ford Taurus as the ‘Official Car of CES.’ We also look forward to hearing Ford’s Alan Mulally kick off the 2010 CES with his opening keynote address on Thursday, Jan. 7.”
– Gary Shapiro, President and CEO of the Consumer Electronics Association® (CEA), producer of the International CES

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It’s a Good Thing

Thursday, October 15th, 2009
Martha Stewart and Ford Warriors in Pink

Ford Warriors in Pink, in its 15th year of support for breast cancer health, is joining forces with Martha Stewart Living Omnimedia (MSLO) to focus on breast cancer treatments and awareness with a special Warriors in Pink episode of the daily syndicated how-to series, “The Martha Stewart Show” airing on Oct. 16 (nationally syndicated, check local listings).

Martha Stewart Living Omnimedia will help support Ford’s fight against breast cancer with an entire hour devoted to this important cause. Homemaking icon Martha Stewart will host a special studio audience of Warriors whose lives have been touched by breast cancer. This important initiative will culminate with the giveaway of two 2010 Ford Tauruses outfitted with Martha Stewart-inspired items.

Symbols of a Warrior
Ford creates limited-edition Warriors in Pink apparel and accessories featuring important symbols signifying the message of hope, strength and unity in its commitment to the fight against breast cancer. Sold on FordCares.com, Ford donates 100 percent of net proceeds to Susan G. Komen for the Cure 365 days a year.

As a special addition to this year’s campaign, Ford Warriors in Pink is unveiling an all-new stamp kit inspired by the team of crafting experts at Martha Stewart Living Omnimedia. This crafting tool provides Warriors with a creative way to show their support for the fight against breast cancer. Each stamp features one of Ford’s “Symbols of a Warrior,” evoking themes of peace, healing and strength in the battle against breast cancer. Because personal connections to breast cancer are varied, every symbol represents a distinct message of power that is personalized for every Warrior’s journey.

Raising awareness
As a long-standing partner of Susan G. Komen for the Cure, Ford has dedicated more than $100 million to the breast cancer cause and remains committed to innovative ways to drive breast cancer awareness. The company’s commitment runs well beyond raising funds – as a national series sponsor of the Susan G. Komen Race for the Cure, Ford is present at all 121 races nationwide. For more information please visit www.FordCares.com.

Quotes
“This partnership helps broaden the reach for Ford Warriors in Pink with a different approach by teaming up with the biggest name in home design. As a 15-year partner of Susan G. Komen for the Cure, we know that awareness leads to early detection and early detection saves lives. This special episode of ‘The Martha Stewart Show’ brings a new element of creativity to drive awareness and further our commitment in the fight against breast cancer.”
– Connie Fontaine, Brand Content and Alliances Manager for Ford Motor Company

“We’re delighted to be partnering with Ford Warriors in Pink to help raise awareness about breast cancer. Breast cancer touches the lives of so many women and their families. We’re proud to be tapping the power of our media platforms to develop a creative, integrated program that resonates with our passionate consumers and spurs action.”
– Janet Balis, EVP Media Sales and Marketing at MSLO

“One of the unique elements of the Warriors in Pink initiative is its ability to unite people who have been touched by breast cancer. Warriors in Pink apparel and accessories demonstrate support for the cause while making a contribution, and now this year consumers can personalize their support with the stamp kit. It allows people to feel as though they are a part of a larger force – an army of Warriors fighting the disease together.”
– Connie Fontaine, Brand Content and Alliances Manager for Ford Motor Company

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You Know You Be Lovin’ My Taurus Bling

Wednesday, September 30th, 2009
2010 Ford Taurus - Headlights

Ask any fashionista, and she'll tell you: Don't even think about wearing those chandelier earrings with shorts and tennis shoes. No way. There are, after all, certain rules that apply to fashion and accessories. Ask Earl Lucas, exterior design manager for the 2010 Taurus, and he'll tell you those same accessorizing rules apply even if you're designing a sophisticated sedan. Just like a person, every car has a personality and an image to convey, says the former jewelry designer. The "accessories," which in this case are the headlamps of the 2010 Ford Taurus, must be designed and detailed to project the proper image. The Taurus is a confident, well-balanced car. It has the jewelry to match.

Blending form and function
Headlamps can be beautiful, but if they don't light the way, it doesn't matter what they look like. Headlamps must meet certain government and engineering specifications in terms of illumination and reflection, and it all has to fit within a finite space.

The lamps themselves break down into three components – but there's nothing that says the components can't be beautifully detailed. Starting from the inside, tapering outward into the fenders, these include the turn signal lamp, projector beam and side marker light. Thanks to a sophisticated internal switch, one lens executes both high- and low-beam function. The technology within allows for more aesthetic appeal with no compromise on headlamp function.

Beneath the projection canister, the lower surface features functional louvers, which allow ventilation to cool the projector bulb. Amber side markers finish the lamp, with a graceful character line across the lens that leads into the fender. When illuminated, these lamps lead with a hot spot that gracefully fades away. Each component inside the lamp has a distinct shape, offering sculptural enhancements embellished with subtle lines – all designed to draw the eye toward the upscale grille.

In all, there are three finishes in the headlamp. In terms of value – or what the customer will notice first – they are chrome, satin and black plastic imbued with metallic flake. There are also two grains offering textural relief: a lighter satin and a velvet etch, which provide a rougher, sandblasted-type contrast to the edging.

Adding the proper accessories, or how the Taurus got its jewelry
This year, fashion designers and trend-watchers are talking about bold jewelry, accessories that make a statement, tell a story, get remembered. And we'll see them, of course. Because there's always that woman in the room who's confident, tasteful and perfectly accessorized. Just like the Taurus.

Designer Earl Lucas applied chrome sparingly to the 2010 Ford Taurus, using it only on choice components in the headlamps, the side vent and across the bottom front mouth of the SHO and Limited edition.

"On the Taurus, we used quiet elements of chrome," Lucas said. "This is a very tall car. You don't want to put chrome everywhere – you would lose the value. You do it in key spots, to get attention. Anything you put chrome on, that will get attention. The Taurus is a confident car; it doesn't need that much extra attention."

Making the switch from jewelry design to industrial design isn't quite the jump it seems, Lucas says. Balance, form and function all play major roles in designing, whether you're designing vehicles or earrings, he said. "You start with a mass, a shape. You have an image. Then you layer, you accessorize. Good lines, good proportions and proper detailing are what set your product apart."

Quotes
“I love working with metal, all kinds of metal, be it sheet metal or precious metal. I still design jewelry. I love seeing how something small, the tiniest detail, something impossibly ornate, can make such a big difference. Whether you're designing a car or jewelry, you're using the same principles.”
– Earl Lucas, 2010 Ford Taurus Exterior Design Manager

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Ever Wonder How A Car Earns Its Reliability Stripes? Oh, You Do Not Want To Know

Friday, September 25th, 2009
2010 Ford Taurus Safety Test: Ramming a shopping cart loaded with a 110-pound weight

Pity the new 2010 Ford Taurus. During the development of Ford’s new flagship sedan, it was pelted with rock and frozen, baked, and rattled. It was flogged with a steel whip, shot with high-powered rifles and slammed with loaded shopping carts.

If Ford engineers seem a bit sadistic, it is all in the name of ensuring the Taurus, debuting later this summer, can withstand anything the open road can throw at it and more. Think of it as boot camp for cars, extreme torture testing that helps Taurus deliver industry leading reliability along with its head-turning design and suite of advanced technologies.



Here are just a few of the torture tests the Taurus endured.

Shake, rattle and roll: The Taurus body is road tested for the equivalent of 150,000 miles. At various points during the road test, we secure the vehicle onto a platform that shakes and twists the vehicle like a giant paint mixer. Any squeaks or rattles detected during the tests were fixed by engineering teams, ensuring an ultra-quiet ride for the life of the vehicle.

Bumpy ride: Test drivers had a field day running the Taurus into curbs and over railroad tracks and speeding over bumps, ditches and potholes to test out the suspension and ensure air bags didn’t misfire.

Frozen and fried: The Taurus was subjected to arctic cold and Death Valley heat without ever leaving Ford’s labs in Dearborn. Ford’s environmental chamber can simulate climates ranging from 40 degrees below zero to 180 degrees to ensure all vehicle systems operate reliably in extreme weather.

Gravel vs. Paint: Best in class paint was a must for the new Taurus so Ford left no stone unturned –or unfired in this case. Engineers tested the paint finish by blasting it with a gravel gun to simulate driving on unpaved roads. Only paints that resisted chips and scratches and retained their luster passed muster for the Taurus.

Rusty situation: The Taurus was repeatedly sprayed with a salt solution, driven on a gravel road and then baked in high humidity and heat, to test its ability to fend off corrosion. The Taurus is subjected to these tests 24 hours a day until the equivalent of 10 years of severe weather exposure is simulated to ensure that rust doesn’t stand a chance.

Safe and sound: Ford engineers conduct unusual tests to calibrate the sensitivity of air bag pressure sensors, taking thousands of impact readings. These tests include ramming a shopping cart loaded with a 110-pound weight into the vehicle doors and lashing the underside of the vehicle with a steel whip. Ford engineers even fire shotguns and rifles at vehicles to ensure that air bags go off when needed and stay packed away when they are not.

Putting on the brakes: Mountainous terrain, slippery highways, stop-and-go traffic, dusty interstates and rain-drenched roads are just a few of the real-world driving conditions Ford test engineers conducted on the new Taurus to check brakes for roughness, noise and wear.

Take a seat: What may look like a robotic boxing match is actually and advanced test for the most used parts of the vehicle: the seats. Robots simulate customers entering and exiting seats thousands of times by programming real-world customer usage parameters into robots to simulate how people of all shapes and sizes affect the upholstery, seat cushions and seat structures.

Open and shut case: Robotic arms that continually open and close doors, hoods and tailgates simulate 10 years of customer use in just days. This symphony of perpetual motion results in 84,000 open-and-close cycles. This test is also run at arctic cold temperatures of 40oF below zero to desert heat cooking of 180°F.

Quotes:

“We determine what the most abusive driver would do to our vehicles, and then take it a step further. Taurus buyers can rest assured this vehicle has passed the most extreme tests we could devise.”
– Pete Reyes, Taurus chief engineer

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Ford Needs Football Fans for the 2010 Taurus Game Day Drive Experience

Wednesday, August 26th, 2009
2010 Ford Taurus SHO

Update: The Ford Taurus Game Day House Party promotion has closed applications at this time. We thank you for your interest. To apply for Ford Game Day Drives, visit TheFordStory.com. To apply for other House Party opportunities check out www.HouseParty.com. To see how the Game Drives in action, go to Ford On Blogs.


Ford is calling on Football fans in the social media community to apply to participate in Ford’s latest drive experience - a long-weekend road trip to a pro football game in the brand new 2010 Taurus, Ford’s flagship sedan. Applicants must love everything football as well as participate with social media activities such as blogging, Twitter, Facebook, MySpace, etc.

The Ford Taurus Game Day Drive Experience will provide the opportunity for participants to drive the 2010 Taurus over a three-day long weekend to attend a select pro football game.

While roadtripping, the web-savvy participants will demonstrate the Taurus’ state-of-the-art technology features to people along their drive; documenting and posting their experiences to TheFordStory.com.

Also, participants in the drive experience will be automatically qualified as hosts for the October 18th, Taurus Game Day House Party™ promotion.

The 2010 Ford Taurus is equipped with state-of-the-art technology features including:

  • Voice-Activated Navigation System with SIRIUS Travel Link: uses an eight-inch screen with a bird’s-eye view map showing 3D landmarks, plus real-time traffic, current weather and ski conditions, five-day forecasts, fuel station locations and prices, sports scores and movie listings
  • Cross Traffic Alert: uses radar to sense oncoming traffic within 3 car widths when slowly backing out of a parking spot
  • Blind Spot Information System: Uses radar to warn the driver when an approaching vehicle enters the defined blind spot zone
  • Multi-Contour Seats with Active Motion: an industry-exclusive feature for both driver and passenger that reduces fatigue, integrating a six-way lumbar support and subtle rolling-pattern massage
  • Ford SYNC®: the fully integrated, in-vehicle voice-activated communications and entertainment system, with 911 Assist™ and Vehicle Health Report functionality. The newest version of SYNC includes a GPS receiver and Traffic, Directions & Information services that offer turn-by-turn route guidance and access to personalized content such as sports scores, news and gas prices.
  • MyKey™: allows parents or fleet administrators to activate a restricted driving mode. When enabled, MyKey features a persistent BeltMinder with Audio Mute until safety belts are buckled, an earlier low-fuel warning and consistently engaged AdvanceTrac stability control, Forward Collision Warning


To apply, check out the Game Day Drive Experience details and enter at TheFordStory.com. The road trips will run between September 12 and October 12, 2009. Participants will submit their photos, videos, Tweets and blog posts as they drive around in the brand new 2010 Ford Taurus and take in the sights, sounds and the game. All of the content produced by the participants will be shared with thousands on TheFordStory.com.

The 2010 Taurus Game Day Drive Experiences are available to U.S. residents only for the following games and dates.

September 13, 2009
San Francisco @ Arizona
Detroit @ New Orleans
St. Louis @ Seattle
Philadelphia @ Carolina
Minnesota @ Cleveland

September 20, 2009
Carolina @ Atlanta
Tampa Bay @ Buffalo
Minnesota @ Detroit
New Orleans @ Philadelphia
Seattle @ San Francisco

September 27, 2009
San Francisco @ Minnesota
Atlanta @ New England
Washington @ Detroit
Green Bay @ St. Louis
New York @ Tampa Bay

October 4, 2009
Detroit @ Chicago
Dallas @ Denver
Seattle @ Indianapolis
New York @ Kansas City
Tampa Bay @ Washington D.C.

October 11, 2009
Tampa Bay @ Philadelphia
Washington @ Carolina
Dallas @ Kansas City
Minnesota @ St. Louis
Atlanta @ San Francisco

Apply to participate
Take part in the Ford Taurus Game Day House Party™ promotion
Learn more about the 2010 Ford Taurus and its technology features
Learn more about Ford cars
Learn more about the Ford Drive Experience




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2010 FORD TAURUS FEATURES EXCLUSIVE CROSS TRAFFIC ALERT

Wednesday, June 17th, 2009
Cross Traffic Alert and Reverse Sensing System

Available this summer, Ford’s new 2010 Taurus will start at $25,995 – the same price as 2009 models but with more class-leading features, new technologies and perceived quality that rivals German luxury sedans. A wide selection of optional customer-focused technologies also will be available on the 2010 Taurus including Cross Traffic Alert.

This industry-exclusive system leverages the existing BLIS technology functions only while the vehicle is in reverse and warns when cross-traffic appears within three car widths. Watch a video demonstration of Cross Traffic Alert.



How it Works: Blind Spot Information System (BLIS™)

The feature uses two multiple-beam radar modules, the same used with Cross Traffic Alert, which are packaged in the rear quarter panels – one per side. The radar identifies when a vehicle enters the defined blind spot zone and illuminates an indicator light on the corresponding sideview mirror, providing a warning that a vehicle is approaching.

How it Works: Cross Traffic Alert

Working in conjunction with Blind Spot information System (BLIS™), Cross Traffic Alert warns the driver of impending traffic while backing out of a parking spot. Cross Traffic Alert utilizes the blind spot system’s two multiple-beam radar modules. It can pick up an object moving at up to 18 miles per hour within a 65-foot range – or three parking spaces – from either the left or right side of the vehicle. When cross traffic is approaching, two warnings are given: an indicator lights up in the corresponding outside mirror and an audible alert is sounded. The radar also works when backing out of angled parking spaces because its view is wider than just strictly sensing traffic coming at a 90-degree angle.

Links

Ford Motor Company Newsroom – The New Ford Taurus & Taurus SHO

Digital Snippet: Ford Taurus SHO Named Esquire’s Inaugural “Car of the Year”

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TAURUS NAMED “MOST SIGNIFICANT” BY AUTOWEEK

Tuesday, February 10th, 2009

The new 2010 Taurus earned the “Most Significant” at NAIAS.



Taurus Reveal with Alan Mullally and Bill Ford

With its impressive class-leading array of technologies to add convenience, connectivity and safety for our customers, the editorial team at AutoWeek named Ford Taurus “Most Significant” of all vehicles displayed at the January 2009 North American International Auto Show (NAIAS) in Detroit.

In addition, the editors also awarded Ford Shelby GT500 as “Most Fun.” Coming just two days after the 2009 Ford F-150 was named “North American Truck of the Year,” the AutoWeek auto show awards recognize Ford’s product-driven momentum.

The new 2010 Ford Taurus leads a wave of new vehicle introductions, demonstrating Ford’s commitment to providing customers expressively designed, technically advanced and fun-to-drive vehicles at a good value.

Quotes

“This important recognition from the editors at AutoWeek affirms that our new product plans are taking hold, and that Ford is building more products people really want and discerning journalists value. We want to thank AutoWeek for these distinctions – and for recognizing how hard our product teams have been working to further strengthen Ford’s product lineup.”
- Mark Fields, Ford’s President of The Americas

“We’re delighted that the editors at AutoWeek see the new Ford Taurus, and its unique blend of style, substance, class-leading highway fuel economy and meaningful technologies as highly significant.”
- Derrick Kuzak, Ford’s Group Vice President for Global Product Development

"It looks new… and I think that is important to be Taurus. Each one of the famous Taurus's had it's own distinct identity all the way back from the very original through the early 90's they had a distinct identity of their own and that is what I think this one has."
- Peter Reyes, Ford Chief Engineer

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2010 FORD TAURUS DELIVERS CLASS-LEADING TECHNOLOGIES

Tuesday, February 10th, 2009

The new 2010 Taurus keeps Ford’s brand promise to bring technology to market at an affordable price.



2010 Ford Taurus Interior

Available this summer, Ford’s new 2010 Taurus will start at $25,995 – the same price as 2009 models but with more class-leading features, new technologies and perceived quality that rivals German luxury sedans. A wide selection of optional customer-focused technologies also will be available on the 2010 Taurus, including:

Adaptive Cruise Control – This technology allows the driver to set the vehicle cruising speed while using radar technology to monitor traffic travelling up to 600 feet ahead, automatically adjusting Taurus speed to help maintain a safe distance between vehicles.

Collision Warning – Using a radar sensor to sense moving vehicles ahead, the Collision Warning system provides a visual “heads-up” warning signal transmitted across the base of the windshield and an audible warning when slower moving traffic is detected ahead.

Intelligent Access with Push-Button Start – This new Taurus feature allows the driver to enter the car and start the engine by carrying the fob as they approach and enter the vehicle.

SecuriCode™ Keyless Entry – Enables vehicle access by unlocking the driver’s door using a five-digit code on the new keypad system flush-mounted in the driver’s side B-pillar.

MyKey™ – When enabled, MyKey features a Persistent Beltminder® with Audio Mute until safety belts are buckled, an earlier low-fuel warning, and consistently engaged AdvanceTrac® stability control, Blind Spot monitoring, Cross Traffic Alert and Forward Collision Warning.

Auto High Beams/ Rain-Sensing Wipers – Sensor technologies switch headlights to high intensity when no other vehicles are detected. Rain-sensing wipers use an advanced optical sensor to detect the intensity of rain and/or snowfall to adjust wiper speed.

Easy Fuel™ Capless Fuel Filler – An industry-exclusive feature that self-seals without a traditional fuel cap.

Blind Spot Information System (BLIS™) – When an approaching vehicle enters the defined blind spot zone, an indicator alert provides warning to the driver in the corresponding side view mirror.

Cross Traffic Alert – This industry-exclusive system, which leverages the existing BLIS technology, functions only while the vehicle is in reverse and warns when cross-traffic appears within three car widths.

Ford SYNC® – Fully integrated, SYNC is an in-vehicle voice-activated communications and entertainment system, with 911 Assist, Vehicle Health Report and GPS-based features including business search and call completion. SYNC connects to MP3 players, iPods, memory sticks and PDAs. SYNC’s 911 Assist™ will place a call to a local emergency operator in the event of an air bag deployment incident. The latest version of SYNC adds Traffic, Directions and Information, providing turn-by-turn route guidance, and the ability to access content by personalized favorites such as region, subject matter or sports team.

Multi-Contour Seats – Available on an industry-exclusive basis for driver and passenger, the seats feature six-way lumbar support and subtle rolling pattern massage. The bottom cushion features Active Motion, which provides minute but continuous pelvis movement, stirring a change of muscular activation helping a driver avoid back pain.

Quotes

“Taurus personifies the Ford brand promise – an engaging driving experience, expressive design, class-leading technologies, all offered at an unmatched value. Taurus raises the bar on the full-size sedan segment with an unprecedented offering of technologies typically reserved for luxury cars. The premium craftsmanship and attention to detail, combined with outstanding driving experience will redefine what customers should expect in a full-size sedan”
- Jim Farley, Ford’s Group Vice President of Marketing and Communications

“Multi-Contour seats will be a real benefit for long distance drivers, or people with back trouble. The key is their subtlety. Active Motion is enough to help relieve fatigue but not enough to be distracting to a driver.”
- Steve Michell, Ford Product Design Engineer

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NEW 2010 TAURUS FLAGSHIP DELIVERS STYLE AND PERFORMANCE

Tuesday, February 10th, 2009

Athletic, upscale new 2010 Ford Taurus offers impeccable driving dynamics and stylish design to full-size sedan buyers at an unbeatable price tag.



2010 Ford Taurus

Starting at $25,995 – the same price as 2009 models – the 2010 Taurus comes standard with Ford’s proven Duratec 3.5-liter V-6, generating 263 horsepower and 249 foot-pounds of torque. This award-winning engine earns a ULEV-II emissions certification and comes paired with a choice of two new six-speed automatic transmissions. The Duratec V-6 also helps the front-wheel-drive Taurus deliver unsurpassed highway fuel economy.

The 2010 Taurus features a new SR1 suspension configuration. Named for its “one-to-one” rear shock absorber ratio, it provides a superior balance between cornering and handling while providing a stable baseline for fine tuning.

When it comes to design, the new 2010 Ford Taurus reflects a shift from a family-style sedan to a vehicle that can move friends and family as well as deliver a premium driving experience with technologies aimed at making time on the road more meaningful and fun.

Key Taurus design features include:

  • Exterior design details are more sculpted and powerful – from the powerdome that speaks to the strength behind its confident grille to the pronounced fenders and fascia.


  • Bold new headlights combined with recessed parking lamps.


  • New wheels, from 17- to 20-inches in diameter, fill the sculpted wheel wells and lend Taurus a muscular and athletic stance.


  • New exterior colors include Candy Red Metallic Tint, White Platinum Metallic, Steel Blue Metallic, Gold Leaf Metallic and Ingot Silver Metallic.


  • The door panels employ an innovative urethane tooling process providing unique texture and identity to surfaces, with visible stitching and a hand crafted appeal.





Quotes

“The new Taurus sets the pace for Ford’s growing new car launch momentum. This sedan completely redefines expectations of what Taurus stands for – and helps further define what Ford is capable of delivering – quality, fuel-efficient vehicles featuring the latest technologies, wrapped in bold, sporty and expressive designs.”
- Mark Fields, President of the Americas

“Taurus is our premium Ford flagship, and it casts a halo across the entire brand portfolio. Building on its reputation for safety leadership, we leveraged extensive use of computer-aided design and engineering technologies as well as digital pre-assembly modeling to deliver a high-quality, new Taurus a year ahead of schedule.”
- Derrick Kuzak, Group Vice President for Global Product Development

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2010 Ford TAURUS AT THE NAIAS DETRIOT AUTO SHOW

Thursday, January 22nd, 2009
The all-new 2010 Ford Taurus makes its debut at the North American International Auto Show.

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