At Ford, we are headed in a new direction. We’re focused on building a bright and viable Ford Motor Company, for today and for the future. After turning a profit this year in the first quarter and making significant progress on cost reductions, we were hit by a spike in gas prices followed by the current credit crisis. However, over the last three years, Ford has made the necessary changes to build the best cars on the road, at an affordable price.
To secure the confidence of the American people, Ford is committed to quality, safety, smart technology and greener, more fuel-efficient vehicles. Take a look at our plan, and see how very far we’ve come.
THEFORDSTORY.COM
2009-10-19 19:00:25
Ford Motor Company was announced as one of the 2009 Fellows’ Choice Award Winners for Brand of the Year by the Society for New Communications Research (SNCR). The foundation awarded Ford this honor because of the innovative way the company has been using social media to improve communication ...
2008-12-05 11:33:51
Ford proposal to U.S. Congress outlines strategy for viability.
In Ford’s proposal to the U.S. Congress, entitled “Ford Motor Company Business Plan”, Ford outlined its four-pillar plan to confront the critical issues facing the automotive industry. The plan is summarized as “One Ford – ...
2008-12-05 11:32:48
Ford proposes strategies to operate profitably at the current demand and vehicle mix.
Ford’s organizational restructuring plan takes place across all operations, including manufacturing, supplier relationships, dealer relationships, consumer credit operations, and salaried and hourly personnel. ...
2008-12-05 11:32:46
No element is more important to Ford’s plan than accelerating the production of new vehicle customers want and value.
Ford plans to achieve a better vehicle segment mix by recognizing the shift to smaller, more fuel-efficient vehicles, while still maintaining leadership in our areas of traditio ...
2008-12-05 11:32:44
Improving the balance sheet has been a continuous priority for Ford.
Ford’s plan was not simply a reaction to the current credit crisis, but rather a long-term objective that began several years ago, and has already delivered promising results. Here is a look at our ongoing efforts:
In D ...