Ford researchers keep a close eye on the needs and desires of today’s consumers. “Consumers are increasingly demanding seamless connectivity between technologies in their house, their office and their car,” said Sheryl Connelly, Ford’s Global Trends and Futuring manager. “More than anything, people want to stay connected and informed.” And Ford wants to keep them there – by looking toward the future.
2010-02-03 15:38:22
It sounds like something from a science fiction movie.
Partnering with top-ranked national and international universities, the Ford “Atoms to Engines” team challenged skeptics to develop the world’s first virtual materials modeling prediction tool. Come again? It’s a tool that allows the ...
2009-12-17 16:56:57
Ford vehicles are now among the quietest on the road – topping Toyota and Honda in key sound quality measures – and customers are taking notice.
Third-party initial quality research shows Ford customer satisfaction with interior quietness now far surpasses Asian rivals, and that Ford vehi ...
2009-10-28 15:17:32
Editors at Popular Mechanics today announced the winners of the magazine’s 2010 Automotive Excellence Awards, and Ford Motor Company set a precedent, winning more categories in a single year than any other automaker in the history of the awards.
The Popular Mechanics Automotive Excellenc ...
2009-10-28 10:49:32
Mike Hardie has responsibility for what may be one of the most challenging aspects building vehicles: Quality. Specifically, he develops the quality plan to drive quality processes and discipline throughout the design and production of Ford vehicles.
Join the live chat here on Friday, Octobe ...
2009-10-23 16:58:03
The claim of “seeing sound” used to be reserved for the likes of Dr. Timothy Leary and other advocates of psychedelic recreation, but neuroscientists have since determined that mixed-up sensory perception is both real and natural. Now, seeing sound has a practical application as well.
Fo ...