Ford in the Community Category

Helping the Homeless in Haiti and Detroit

Monday, March 8th, 2010
Helping the Homeless in Haiti and Detroit

Thousands of miles apart and struggling to survive in one of the world’s richest countries or one of the poorest, homeless people share a similar need for the basics in personal and medical care. The Ford Volunteer Corps is teaming up with World Medical Relief to provide assistance to people in both areas as part of a Ford Accelerated Action Day.

MODEL Teams of Ford employee and retiree volunteers are today assembling personal hygiene kits for homeless people in southeastern Michigan and packing medical supplies for earthquake victims in Haiti at World Medical Relief facilities in downtown Detroit.

The number of people who say they are homeless for the first time is increasing. In 2008, there were more than 86,000 homeless people in Michigan – up 10% from 2007.

Access to basic personal supplies give homeless people a greater sense of self and an improved outlook on life. The personal hygiene kits being prepared today include a bath towel, shampoo, toothpaste, a toothbrush, deodorant, soap and a comb. The kits will be distributed to more than 1,400 homeless children and families in the tri-county area. Most of the items were purchased with a grant from Ford Motor Company Fund and Community Services.

Ford Model Teams volunteers also will be packing medical supplies destined for Haiti. These supplies will be part of the third shipment of a 40-foot container to Haitian earthquake victims organized by World Medical Relief. This shipment will include everything from blankets and clothes to basic patient care and medical supplies.

Ford Accelerated Action Days are concentrated one-day efforts to meet critical needs identified by our agency partners. This is the first of five Ford Accelerated Action Days in 2010. In May, we will focus on outdoor projects and the environment. Community Building is the theme in September during Ford Global Week of Caring. Ford MODEL Teams will help veterans and military families in November, and feeding the hungry will be our goal in December.

Quotes
"Creating a better world starts with our children and families. They are the foundation for building a brighter future for our local communities. A lot of people need our help, and Ford and its employees believe that giving back is the best way to show people we care."

– Jim Vella, President, Ford Motor Company Fund and Community Services


“I commend Ford for its commitment to community service. The Ford volunteers have been a great help to World Medical Relief for many years, and we are looking forward to many more years of collaboration with Ford Motor Company Fund and the Ford Volunteer Corps serving the unfortunate around the globe.”

– George Samson, CEO, World Medical Relief

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Is There Room on Your DVR?

Monday, February 8th, 2010


History buffs take note. Ford Motor Company has partnered with the Public Broadcasting Service (PBS) to air “For Love of Liberty: The Story of America’s Black Patriots.”

The four-hour, two-part, high-def documentary tells dramatic first-hand accounts of the military service experience of African-American men and women through stirring off-camera readings by Morgan Freeman, Louis Gossett Jr., Danny Glover, Mel Gibson, Susan Sarandon, John Travolta, Robert Duvall, Sam Elliot and many others.

The program, which is presented by Maryland Public Television, airs in two parts on most PBS stations nationwide throughout February and on PBS in Detroit on Monday, Feb. 15. Check local listings.

Black History Month Celebration
In addition, Ford-Employees African-Ancestry Network (FAAN) hosts its 29th Annual Black History Month Celebration at the Ford Conference and Event Center in Dearborn, on Friday, Feb. 19. The event includes a panel discussion featuring Soledad O'Brien, CNN anchor and special correspondent, Tom Joyner, host of the nationally syndicated Tom Joyner Morning Show, Angela Burt-Murray, editor-in-chief of Essence magazine, David A. Wilson, founder and managing editor www.thegrio.com, and Jonathan Rogers, CEO and president of TV One.

For more information on the 29th Annual Black History Month Celebration please visit: http://faan2010bhmcelebration.eventbrite.com/

For more information on For Love of Liberty please visit: www.forloveofliberty.org

Quotes
"We are honored to partner with PBS on a film that not only chronicles a story that had yet to be told, but does so with so much passion. This is a story that all of us in America no matter the race, can appreciate as it celebrates those who risked their lives for this country. To be able to partner on a documentary that tells such a remarkable story and does so with the support of some of the biggest entertainers and public figures of today was just one of the reasons why we decided to move forward with this partnership."
– Crystal Worthem, Multicultural Marketing Manager, Ford Motor Company

"It is a wonderful story of a group of Americans who never lost their love of this country, never lost their faith in it or what the Founding Fathers had promised them. And that's why this story is simply called, "For Love of Liberty."
– Former U.S. Secretary of State and Army General Colin Powell in the film's introduction

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Isn’t It Time You Got the Red-Carpet Treatment for Valentine’s Day?

Monday, February 1st, 2010


Ford Warriors in Pink is making its big-screen debut with New Line Cinema’s all-star ensemble film Valentine’s Day to give the gift of hope in the fight against breast cancer this February. Before eager moviegoers can say “be mine” during love’s favorite season, fans will have the chance to win an action-packed Valentine’s Day Los Angeles getaway to attend the movie’s star-studded Feb. 8 premiere. Valentine’s Day opens nationwide Feb. 12.

By joining forces with Valentine’s Day, Ford is reaching out to people of all ages with vital messages about breast cancer awareness and the importance of early detection. As a 16-year partner of Susan G. Komen for the Cure, Ford has dedicated more than $105 million to the breast cancer cause and remains committed to innovative ways to drive breast cancer awareness.

Fans can enter for a chance to win one of two Valentine’s Day getaway prize packages and watch the trailer powered by Ford Warriors in Pink (at www.fordcares.com/valentinesdaymovie) – no sweet talk necessary.

You had me at all-expenses-paid
As part of the partnership, fans can enter through Feb. 1 to win an all-expenses-paid trip for two with red-carpet treatment to the Feb. 8 Valentine’s Day premiere in Los Angeles. From Feb. 1 through March 31, fans can enter to win an all-expenses-paid vacation for two to Los Angeles and a brand-new 2011 Ford Fiesta. Fans are also encouraged to come back to the site every day and enter themselves for a chance to win free passes to Valentine’s Day at their local theater.

As a part of the effort to find a cure, cast members model pieces from the Ford Warriors in Pink apparel collection in national print ads, which will appear in publications including People, US Weekly, InStyle, SELF and Glamour. Stars, including Jessica Alba, Jessica Biel, Eric Dane, Patrick Dempsey, Jamie Foxx, Jennifer Garner, Topher Grace, Anne Hathaway and George Lopez appear in the ads to remind viewers that breast cancer touches the lives of people of all ages.

The apparel collection is available for purchase on www.FordCares.com and each piece features important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer. Ford donates 100 percent of net proceeds to Susan G. Komen for the Cure – not just on Valentine’s Day, but 365 days a year.

Click here to download PDF.

Quotes
“Ford Warriors in Pink actively works on creative efforts to continue the fight against breast cancer 365 days a year. The exposure from Valentine’s Day and the strength and unity of the all-star cast heightens the awareness of this important initiative – leading to early detection and saving lives through the funds generated at Fordcares.com.”
– Connie Fontaine, Brand Content and Alliances Manager, Ford Motor Company

“This is a wonderful and rare opportunity to partner with an organization in a promotion that creatively brings attention to a very worthy cause. The movie Valentine’s Day is about the one day devoted to expressions of love, and what better way to express how much you care than to support the fight against breast cancer.”
– Nicole Sedita, Vice President, Warner Bros. National Promotions

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Explorer Finds Sweet Home in Chicago

Wednesday, January 27th, 2010
“Come on, baby, don't you want to go… sweet home Chicago” goes the classic blues song by Robert Johnson. Had the song been written today it might have been about the next-generation Ford Explorer, which will be produced at Ford’s Chicago Assembly Plant beginning in the fourth quarter of this year, the company announced today.

Ford is investing nearly $400 million in its Chicago manufacturing facilities to launch production of the new, fuel-efficient Ford Explorer. The company also will add 1,200 new jobs to staff a second production shift at Chicago Assembly Plant and increase production at the nearby Chicago Stamping Plant.

The next-generation Explorer will be built at the Chicago Assembly Plant on a flexible assembly line alongside the new Ford Taurus and Lincoln MKS sedans. Ford’s $400 million investment includes approximately $180 million in manufacturing investment at the Chicago sites and about $220 million for launch and engineering costs. In addition, Ford will be making significant investment in supplier tooling to support next-generation Explorer production.

Explorer to have better fuel economy, inflatable seat belts
The new Explorer will deliver at least 25 percent better fuel economy than the current model. The vehicle will feature unibody construction, Ford’s EcoBoost engine technology, a six-speed transmission and lightweight materials. Ford will provide full details about the new Explorer later this year.

In addition, the next-generation Explorer will debut the auto industry’s first-ever production inflatable seat belts, designed to provide additional protection for rear-seat occupants – often children and older passengers who can be more vulnerable to head, chest and neck injuries. The inflatable rear seat belts spread crash forces over five times more area of the body than conventional seat belts, which helps to reduce pressure on the chest and to control head and neck motion for rear-seat passengers. Ford eventually plans to offer inflatable seat belt technology on other vehicles globally.

An economic infusion
In planning for the company’s future manufacturing presence in the state, Ford worked closely with Illinois Gov. Pat Quinn, who led an effort in passing legislation that allows Ford to participate in Illinois’ Economic Development for a Growing Economy (EDGE) program, which provides tax incentives to businesses that commit to new investments and create or retain jobs in the state. This legislation allows Ford to participate in the EDGE program through payroll tax credits rather than corporate income taxes.

Ford’s investment of $400 million in Chicago-area manufacturing facilities and Explorer’s fuel economy improvement of at least 25 percent is also supported by Ford’s green partnership with the U.S. Department of Energy. Chicago Assembly Plant is one of 11 Ford facilities in the U.S. participating in the Advanced Technology Vehicles Manufacturing Incentives Program initiated by Congress and implemented by the Obama administration. The program is helping to develop advanced technology vehicles and strengthen American manufacturing across the country. Ford, Nissan, Tesla, Fisker and Tenneco are all participants in this initiative.

The current Explorer and Explorer Sport Trac models are built at the company’s Louisville Assembly Plant in Kentucky. Shifting production of the next-generation Explorer to Chicago Assembly paves the way for Louisville Assembly to undergo transformation to a flexible, fuel-efficient small car plant from a truck-based SUV plant. Ford will begin producing new vehicles at Louisville Assembly based on its global C-car platform in 2011. The specific models will be named at a later date.

The Chicago Assembly Plant, opened in 1924, currently has approximately 1,200 employees working on one shift. Ford’s Chicago Stamping Plant, which opened in 1956, has approximately 700 employees on two shifts. Opened in 1955, Louisville Assembly Plant has approximately 1,000 employees operating on one shift.

Quotes
“The new Explorer will redefine the SUV for the modern era – retaining the capability customers want while delivering superb fuel efficiency, comfort and convenience. This investment underscores Ford’s commitment to building world-class, fuel-efficient vehicles in America and creating new jobs that will contribute to our nation’s economic recovery.”
– Mark Fields, Ford’s President of The Americas

“Our Chicago Assembly Plant – with its excellent work force, lean and flexible manufacturing processes, and proud history of making great Ford vehicles – is the ideal choice for building the new Explorer. The plant successfully has launched two new vehicles in the past two years and our Chicago employees consistently deliver with an eye on quality, efficiency and safety.”
– Jim Tetreault, Ford Vice President, North America Manufacturing

“Governor Quinn immediately understood the importance of helping Ford by proposing and passing legislation that provides us with an alternative way to claim and secure these important tax credits. We are grateful for his support of Ford and auto manufacturing in Illinois, and want to thank him for his leadership.”
– Mark Fields, Ford’s President of The Americas

“The production of the new Ford Explorer will create 1,200 new jobs here in Illinois. The Economic Development for a Growing Economy tax credit, which I put the full weight of my administration behind and signed into law in December, has provided much needed relief to our state’s ailing automotive industry and the necessary incentives for one of our nation’s leading car companies to stay in the Land of Lincoln.”
– Illinois Gov. Pat Quinn

“Ford has been a major presence in our city since 1924 when it opened this plant to make the Model T. The company has demonstrated its commitment to Chicago by spending millions of dollars to modernize the facility in recent years, and I want to thank the company for that commitment and for its faith in Chicago and its residents.”
– Chicago Mayor Richard M. Daley

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Live Chat: Connie Fontaine, Ford Brand Content and Alliance Manager

Wednesday, December 2nd, 2009
Connie Fontaine, Brand Content Alliances Manager

Brand content and alliance manager might not tell you much about what Connie Fontaine does for Ford Motor Company. But Fiesta Movement, Fusion41, Warriors in Pink and American Idol probably ring a bell. Fontaine, has been involved with all of these, and has a story or two to tell about making them happen.

Join the live chat on Friday, December 4, at 3:30 p.m. EDT to see what Connie has to say about these initiatives and more.

Connie has worked for Ford since 1985. She has held many positions within the sales organization. She has been responsible for leading the development and execution of many breakthrough ideas including the award-winning Warriors in Pink campaign and the current social-media phenomenon, Fiesta Movement. In fact, Connie was recently honored by Advertising Age magazine as a 2009 Media Maven for her extensive leadership on the Fiesta Movement project. Her team is best known for their ability to collaborate with producers and partners to create engaging consumer connections ranging from mass-media integrations and product placements to unique grassroots events.


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Blue and Pink Have Never Looked Better Together

Monday, October 26th, 2009
WarriorsInPink

For two nights beginning on Monday, Oct. 26, Ford World Headquarters will glow pink to show support for breast cancer patients and survivors across the country. October is National Breast Cancer Awareness Month.

Ford Motor Company is a 15-year supporter of Susan G. Komen for the Cure® and has dedicated over $100 million to the cause to date through its Warriors in Pink program.

Warriors in Pink
Ford Warriors in Pink is a campaign designed to recognize the strength and courage it takes to deal with the everyday challenges of fighting breast cancer 365 days a year. The Warriors in Pink program features symbols signifying hope, strength and unity to offer support for all those affected by this devastating disease.

Limited edition Ford Warriors in Pink apparel is sold exclusively at www.fordcares.com, and 100 percent of the net proceeds directly benefit Susan G. Komen for the Cure. More than half a million pieces of Ford Warriors in Pink apparel and gear has been sold over the past three years, generating over $1.8 million for the Susan G. Komen foundation.

When you test-drive a Ford vehicle from now until December 31, 2009, Ford will donate $20 to Susan G. Komen for the Cure® on your behalf – to the Komen Affiliate in the city of your choice.

Ford’s commitment runs well beyond raising funds. Because awareness leads to early detection and early detection saves lives, the Ford Warriors in Pink campaign is committed to raising awareness of breast cancer.

Nearly 200,000 women and 2,000 men will be diagnosed with breast cancer in the United States in 2009, according to the National Cancer Institute.

Quotes
“With the Ford Warriors in Pink program, we continually strive to encourage women and men everywhere to join the fight and be a part of the cure for breast cancer. For 15 years, Ford has been committed to fighting breast cancer, standing up for the cause no matter the month. Tonight’s ceremony is designed to show our support for all those affected by the disease.”
– Mark Fields, President of The Americas, Ford Motor Company

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It’s a Good Thing

Thursday, October 15th, 2009
Martha Stewart and Ford Warriors in Pink

Ford Warriors in Pink, in its 15th year of support for breast cancer health, is joining forces with Martha Stewart Living Omnimedia (MSLO) to focus on breast cancer treatments and awareness with a special Warriors in Pink episode of the daily syndicated how-to series, “The Martha Stewart Show” airing on Oct. 16 (nationally syndicated, check local listings).

Martha Stewart Living Omnimedia will help support Ford’s fight against breast cancer with an entire hour devoted to this important cause. Homemaking icon Martha Stewart will host a special studio audience of Warriors whose lives have been touched by breast cancer. This important initiative will culminate with the giveaway of two 2010 Ford Tauruses outfitted with Martha Stewart-inspired items.

Symbols of a Warrior
Ford creates limited-edition Warriors in Pink apparel and accessories featuring important symbols signifying the message of hope, strength and unity in its commitment to the fight against breast cancer. Sold on FordCares.com, Ford donates 100 percent of net proceeds to Susan G. Komen for the Cure 365 days a year.

As a special addition to this year’s campaign, Ford Warriors in Pink is unveiling an all-new stamp kit inspired by the team of crafting experts at Martha Stewart Living Omnimedia. This crafting tool provides Warriors with a creative way to show their support for the fight against breast cancer. Each stamp features one of Ford’s “Symbols of a Warrior,” evoking themes of peace, healing and strength in the battle against breast cancer. Because personal connections to breast cancer are varied, every symbol represents a distinct message of power that is personalized for every Warrior’s journey.

Raising awareness
As a long-standing partner of Susan G. Komen for the Cure, Ford has dedicated more than $100 million to the breast cancer cause and remains committed to innovative ways to drive breast cancer awareness. The company’s commitment runs well beyond raising funds – as a national series sponsor of the Susan G. Komen Race for the Cure, Ford is present at all 121 races nationwide. For more information please visit www.FordCares.com.

Quotes
“This partnership helps broaden the reach for Ford Warriors in Pink with a different approach by teaming up with the biggest name in home design. As a 15-year partner of Susan G. Komen for the Cure, we know that awareness leads to early detection and early detection saves lives. This special episode of ‘The Martha Stewart Show’ brings a new element of creativity to drive awareness and further our commitment in the fight against breast cancer.”
– Connie Fontaine, Brand Content and Alliances Manager for Ford Motor Company

“We’re delighted to be partnering with Ford Warriors in Pink to help raise awareness about breast cancer. Breast cancer touches the lives of so many women and their families. We’re proud to be tapping the power of our media platforms to develop a creative, integrated program that resonates with our passionate consumers and spurs action.”
– Janet Balis, EVP Media Sales and Marketing at MSLO

“One of the unique elements of the Warriors in Pink initiative is its ability to unite people who have been touched by breast cancer. Warriors in Pink apparel and accessories demonstrate support for the cause while making a contribution, and now this year consumers can personalize their support with the stamp kit. It allows people to feel as though they are a part of a larger force – an army of Warriors fighting the disease together.”
– Connie Fontaine, Brand Content and Alliances Manager for Ford Motor Company

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Starry Night in Store for Lincoln Dealers

Wednesday, October 14th, 2009
Lincoln MKT

Break out the cuff links and cummerbunds. Lincoln dealerships across the country will be celebrating the brand’s all-new lineup of cars and crossover vehicles Thursday as part of an evening event designed to give customers an up-close look at the new 2010 models.

The Lincoln Star Studded Evening dealer program, the largest single-day customer event in Lincoln history, will allow dealers to highlight three new Lincoln models for 2010 – Lincoln MKS with available EcoBoost, Lincoln MKZ and the all-new Lincoln MKT, a three-row crossover that delivers the optimal blend of distinctive design, interior spaciousness, fuel economy and technology.

More than 1,200 dealers were invited to participate in the nationwide events. Not only will customers get to drive the new Lincoln models to feel their exceptional performance and handling capabilities, but they also will learn about the class-leading technology that sets Lincolns apart. Customers can experience Active Park Assist (Ford’s hands-free parallel parking system) and see demonstrations of the latest application of SYNC with new turn-by-turn voice-activated directions. They will also have the chance to experience the remarkable Neural THX Surround Sound system that improves the sound of MP3s or digitally stored/compressed music.

Customers also can enter the Star Studded Sweepstakes at participating dealers, with visitors having the opportunity to win a 65-inch plasma TV, a home theater and Best Buy Geek Squad installation.

Support a cause
The events also provide the opportunity to give back to the community by raising money for breast cancer research. For every completed test drive a customer takes during Lincoln’s Star Studded Evening, a $20 donation will be made to Susan G. Komen for the Cure® on behalf of the Lincoln dealer who staged the test drive.

To find participating Lincoln dealers, visit www.lincoln.com and click on the link “A Star-Studded Evening You’re Invited,” located above the image of the all-new Lincoln MKT.

Quote
“These events let customers get up close and personal, touch, feel and drive the vehicles, as well as experience Lincoln’s innovative technologies. They are a more interactive, more engaging experience than a traditional television spot – they let Lincoln dealers really share these great new products with their communities.”
– Kate Pearce, Lincoln MKT Marketing Manager

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Real Men Wear Pink

Tuesday, October 6th, 2009
Ford Warriors In Pink Necktie

Hey, guys. Isn’t it time you tied one on in support of good health? No, we’re not talking about a headache-inducing drinking cure. It’s about making a fashion statement for the women in your life, which you’ll feel better about in the morning.

October is National Breast Cancer Awareness Month. Many men have a woman in their lives who has been affected by breast cancer – a wife, mother, sister, daughter, aunt or friend – and 2,000 new cases of male breast cancer are diagnosed each year. Men can now demonstrate their support in the fight against breast cancer by wearing a fashionable Ford Warriors in Pink tie, which bears the classic Warriors in Pink signature logo.

Nearly 200,000 women and 2,000 men will be diagnosed with breast cancer in the United States in 2009, according to the National Cancer Institute. Though far fewer men than women are diagnosed with breast cancer each year, the disease has a significant impact on men because many men have a woman in their lives – a wife, mother, sister, daughter, aunt or friend – who suffers from the disease.

About the Ford Warriors in Pink Tie

  • For the first time, Ford Warriors in Pink is offering a piece of apparel designed exclusively for men.
  • Men can now demonstrate their support in the fight against breast cancer by wearing the multicolored tie. The tie is printed on a ribbed, 100 percent silk king twill, which adds texture and design depth.
  • The classic Ford Warriors in Pink signature logo is screened into the bottom right-hand corner of the tie.
  • The tie is available online at www.fordcares.com for $26, with 100 percent of the net proceeds directly benefiting Susan G. Komen for the Cure.


About Ford Warriors in Pink

  • Through its Warriors in Pink program, Ford has dedicated more than $100 million to the breast cancer cause.
  • Limited-edition Ford Warriors in Pink apparel is sold exclusively at www.fordcares.com, and 100 percent of the net proceeds directly benefit Susan G. Komen for the Cure.
  • More than half a million pieces of Ford Warriors in Pink apparel and gear have been sold over the past three years, generating more than $1.8 million for the Susan G. Komen foundation.
  • When a consumer test drives a Ford vehicle from now until Dec. 31, 2009, Ford will donate $20 on his or her behalf to the Susan G. Komen for the Cure affiliate in the city of the consumer's choice.


Quotes
“Every man has been touched by breast cancer in some way. The new Warriors in Pink tie offers them a unique, fashionable way to demonstrate their support in the fight against the disease, and it also helps increase awareness.”
– Connie Fontaine,
Manager, Ford Brand Content and Alliances

“As co-survivors, men provide critical support to those touched by breast cancer. But men are at risk for the disease too, with nearly 2,000 diagnosed this year. Ford’s Warriors in Pink tie is an easy way for men to show their support for those who suffer from breast cancer, and to remind themselves to be aware.”
– Katrina McGhee,
Vice president, Global Partnerships, Susan G. Komen for the Cure

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FORD ADDS COMMUNITY, CHARITY ‘ADVANTAGE’ TO PLAN

Tuesday, April 28th, 2009

Ford to Donate $20 to Susan G. Komen for the Cure® for Every Customer Test Drive



Ford Motor Company is committed to the fight against breast cancer, and is a proud supporter of breast cancer research and critical breast cancer services. Over the years Ford has dedicated more than $100 million to the Susan G. Komen for the Cure fight against breast cancer.

To further show their support, Ford will donate $20, up to $1 million, to the Susan G. Komen for the Cure® in the name of each prospective customer that test drives a Ford, Lincoln or Mercury vehicle through June 1. This charitable initiative will run alongside the Ford Advantage Plan, designed to boost consumer confidence by offering valued Ford customers a guaranteed 12 months of vehicle payments on any new Ford, Lincoln or Mercury vehicle up to $700 a month, if the customer loses his/her job.

Customers interested in a test drive can join in and participate by logging on to www.fordcares.com and getting a registration form and number to provide to their dealer. Customers participating in any upcoming Komen Race for the Cure event through June 1st will receive a registration form and can also follow the same steps to have a $20 donation made on their behalf as well.

Twitter users can follow this story @Ford. Please help by getting the word out by sending a tweet. Here's a sample: For test drives until 6/1, Ford donates $20 to Komen for the Cure. RT and @ at least ONE woman you love! http://is.gd/unhl

Quotes:

“Our goal with the Ford Advantage Plan is to rebuild consumer confidence and assist local charitable organizations that also are struggling in this economy.” - Ken Czubay, vice president of Sales and Marketing, Ford Motor Company


“This program will go a long way in helping Komen directly serve women and men in hundreds of communities across the country with education, screening and treatment programs that address breast cancer issues close to home.” - Hala Moddelmog, President and CEO, Susan G. Komen for the Cure.

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Ford Focus Instruments Raise Funds for Charity

Monday, November 24th, 2008

Ford Focus Instruments and Rock Heroes Raise Funds for Charity



[media.ford.com: Press Release]

Ford’s unique orchestra made up entirely of instruments constructed from Ford Focus car parts, was used in the company's latest TV advertising campaign. The Focus car parts orchestra has now recorded a charity track, played a gig in the Royal Albert Hall and is going on tour - all to raise funds for the Teenage Cancer Trust.



Teenage Cancer Trust: Focus Music on the Move

Daily Record: Travis stars to play at Teenage Cancer Trust gig


Brand Republic: CONSUMER CAMPAIGN: Ford plays on TV ad's popularity

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WARRIORS IN PINK

Thursday, July 3rd, 2008

Limited edition ‘Warriors in Pink’ package supports breast cancer education and research.


2009 Ford Warriors In Pink Mustang

Recognizing the strength and courage of individuals fighting breast cancer, Ford has launched its 2009 ‘Warriors in Pink’ campaign. Comprising 1,000 units of limited Warriors in Pink Ford Mustang V-6 Premium Coupe and Convertible models, Warriors in Pink apparel and other fundraising efforts, Ford’s campaign goal is to donate more than $1 million to the Susan G. Komen Foundation for the Cure.

Available through Ford dealers, the WIP option package features a unique grille and will add a pink ribbon and pony fender badge, pink Mustang rocker tape striping, charcoal leather seats with pink stitching, aluminum-spoke steering wheel with pink stitching and charcoal floormats with pink ribbon and contrast stitching.

Ford has doubled its contributions this year to the Susan G. Komen Foundation for the Cure, with a $500 donation for every Warriors in Pink Mustang sold. As well, 100 percent of the net proceeds of apparel sold at the www.fordcares.com website also go to the cause. To date, Ford Motor Company has dedicated more than $95 million in cash and in-kind contributions to fighting breast cancer.

Quote:
“Thanks to the tremendous response from our dealers and customers to the 2008 ‘Warriors in Pink’ Mustang, we knew we needed to continue offering the package, and we’re happy to be able to increase our support for the Cure at the same time.”
Connie Fontaine, Ford Experiential Marketing Manager

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