In sports, teams that three-peat are dubbed “dynasties.” So, what do you call something that repeats its dominance 33 years in a row? That’s easy: an F-Series pickup truck.
For the 33rd year in a row, Ford’s award-winning F-Series is America’s best-selling truck with 2009 sales of 413,625. F-series outsold its nearest truck rival by more than 97,000 units, the largest margin in three years.
In addition, for the 28th consecutive year, F-Series is once again America’s best-selling vehicle of any type – car, crossover, SUV, truck or van.
F-Series sales for 2009 totaled 413,625, which increased its segment share by 4 percentage-points. December sales for F-Series were 48,209, a 16 percent increase over December 2009 and the best sales month since March 2008.
The new benchmark
The F-150 was redesigned inside and out for 2009 and set a new benchmark for full size pickups with new high-strength, lighter-weight chassis that delivers more class-leading towing and hauling capability and unsurpassed fuel economy.
During the past six years, the “core trucker” – those who use their truck’s towing and hauling capability for work and play – has jumped to 40 percent from 30 percent of the light-duty full-size pickup market. In the commercial/fleet portion of this core trucker sub-segment, Ford F-Series continues to dominate. The F-150 has 44 percent of the light duty commercial/fleet market; and Super Duty is stronger still with over 56 percent of heavy duty commercial/fleet market.
Options galore
New to F-Series for 2010 is the F-150 Harley-Davidson and the off-road F-150 SVT Raptor, winner of the 2009 Truck of Texas.
F-Series also offers the industry-first Ford Work Solutions, an innovative suite of options including an in-dash computer with Internet access, Tool Link to track tools, Crew Chief technology to dispatch workers and reduce vehicle operating costs and Cable Lock to improve security of tools and equipment.
When the 2011 F-Series Super Duty hits dealership showrooms this spring, it will feature an all-new Ford-designed, Ford-engineered and Ford-built 6.7-liter Power Stroke turbocharged V-8 diesel engine.
Top-sellers
The top-selling Ford truck dealerships in the country are located in Texas, Nebraska and Missouri. Among them: Woodhouse Ford, Blair, Nebraska; Philpott Ford, Port Neches, Texas; Planet Ford, Spring, Texas; Midway Ford Truck Center, Kansas City, Missouri.; Five Star Ford, North Richland Hills, Texas; Sam Pack’s Five Star Ford, Carrollton, Texas.
Quotes
“When it comes to trucks, only one stat matters – how customers vote with their wallets. And the results are clear – the capability, productivity, technology and value of Ford F-Series is unmatched.”
– Doug Scott, Ford Truck Group Marketing Manager
Tags: Best Selling Truck, Ford, Ford Motor Company, Raptor
