November, 2009

What’s ‘Green’ and Red Hot?

Monday, November 30th, 2009
Another Fusion Win

The hits keep coming for America’s most fuel-efficient midsize sedan, the Ford Fusion. The Fusion Hybrid has been honored as one of CAR and DRIVER magazine’s “10Best” cars for 2010, just weeks after winning the prestigious MOTOR TREND Car of the Year® award.

“CAR and DRIVER is always looking for those cars that are most engaging to drive, and in our experience, the Ford Fusion Hybrid is the first hybrid vehicle that really delivers a fun driving experience,” said Eddie Alterman, editor-in-chief, CAR and DRIVER, noting that the Fusion Hybrid is only the second hybrid ever to make the magazine’s “10Best” list.

“We were very impressed with how seamlessly the hybrid powertrain functioned,” Alterman said. “We were also impressed with Ford SYNC® and how seamlessly it worked.”

But Alterman says what really sealed the deal for the Fusion Hybrid is the simple fact that it’s fun.

“The vehicle is entertaining,” he explained. “It’s really fun to drive, and we had fun trying to improve our mileage using the SmartGauge™ technology.”

A total of 58 vehicles were in the running for the CAR and DRIVER “10Best” list. All of the contenders were put through a week of rigorous testing and judged based on three criteria: how well they perform their intended mission, i.e. luxury, sport; how engaging and fun they are to drive; and how much value they deliver.

Despite the slump in overall industry sales, 2009 has been a record-breaking year for the Ford Fusion. Sales are at an all-time high, with the Fusion Hybrid accounting for almost 20 percent of total Fusion retail sales. Perhaps even more significant, more than 60 percent of Fusion Hybrid sales have been to customers coming from import brands – mostly Toyota and Honda.

Fusion Hybrid awards and accolades
Additional awards and accolades for the 2010 Ford Fusion Hybrid include:

  • “Top Safety Pick” rating from Insurance Institute for Highway Safety (IIHS)

  • 2009 Ward’s Interior of the Year Special Achievement Award for Best Graphic Display for SmartGauge™ with EcoGuide digital instrument cluster

  • Great Car for the Long-haul Salesman by Kelley Blue Book kbb.com.

  • Named one of America’s Top 40 New Cars by MOTOR TREND magazine

  • Rated the #1 Hybrid Family Sedan by CAR and DRIVER in a recent comparison test by CAR and DRIVER

  • Named 2009 Editors Choice for Fuel Sipper by CAR and DRIVER

  • Named Best Hybrid for the Money in the Midsize Car segment by cars.com

  • Named one of 2009 Top 10 Green Cars by Kelley Blue Book kbb.com

  • Earned The Detroit News Readers’ Choice Award for “Best Value”


Quotes

“Being ranked one of CAR and DRIVER’s ‘10Best’ cars for 2010 is high praise indeed. In addition to being fun to drive, the Fusion Hybrid offers unsurpassed fuel economy that our customers truly appreciate with an EPA estimated rating of 41 mpg in the city and the ability to travel more than 700 miles on a single tank of gas.”
– Derrick Kuzak, Group Vice President, Ford Global Product Development

Corrections/Clarifications - December 11, 2009 at 19:21


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Pony Up on Fuel Economy

Monday, November 30th, 2009
2011 Pony Car

If you think you can’t have pulse-quickening power and acceleration as well as good fuel economy, you’ve got another think coming.

The 2011 Ford Mustang puts 305 high-performance horses in the hands of V-6 coupe buyers with a new all-aluminum dual-overhead cam (DOHC) engine that delivers a projected 30 mpg on the highway with a six-speed automatic transmission and fun for drivers on nearly every road.

For 2011, Mustang’s new 3.7-liter Duratec 24-valve V-6 uses advanced engineering to deliver its power and economy: Twin Independent Variable Camshaft Timing (Ti-VCT) adjusts the valvetrain in microseconds. Aluminum construction means light weight. It’s an engine designed to crank out torque down low, rev to 7,000 rpm and deliver the mechanical music sports coupe lovers crave everywhere in between.

New 3.7-liter V-6 engine
With Ti-VCT operating its four valves per cylinder, the new Mustang V-6 powerplant sends significantly more horsepower and torque (305 hp and 280 ft.-lb.) to the rear wheels than its predecessor – despite its smaller displacement. The behind-the-wheel feel is unlike any Mustang ever produced.

The high output is due largely to Ti-VCT which allows variable control of valve operation across the rev range. The variable cams operate on a Direct Acting Mechanical Bucket (DAMB) valvetrain using polished buckets and roller finger followers to reduce friction. The end result is as much as a 3 percent improvement in fuel economy and a 10 percent improvement in power output versus traditional engines without these advanced features.

Ti-VCT is complemented by special-tuned composite upper and lower intake manifolds for efficient air delivery and lighter weight. Ignition power is delivered by a high-energy coil-on-plug design, while piston-cooling jets and a lightweight die-cast aluminum cylinder block improve the durability and efficiency of the 3.7-liter V-6 design.

Fuel economy improvements
Extra horsepower and refined engine operation will be the most noticeable features to new 2011 Mustang 3.7-liter V-6 buyers while projected class-leading fuel economy, also a standard feature, offers an additional bonus. The numbers speak for themselves:

  • 19 mpg city/30 highway with six-speed automatic transmission, up from 16 mpg city/24 highway on the 2010 model with automatic – a 25 percent improvement over 2010

  • 18 mpg city/29 highway with six-speed manual transmission, up from 18 mpg city/26 highway on the 2010 model with manual


Refinements throughout Mustang’s body, powertrain and chassis design contribute to the improved fuel economy numbers. Examples include:

  • The new Electric Power Assist Steering (EPAS) system which eliminates the drag of an engine-operated hydraulic power steering pump

  • Six-speed transmissions that allow lower cruising revs without sacrificing off-the-line performance

  • Aerodynamic improvements such as a new front fascia, tire spats on the rear wheels, modified underbody shields, a taller air dam and an added rear decklid seal
    Learn more about the 2011 Mustang.



Quotes
“Mustang is completely transformed with this new engine. Everything people love about the car is still there and now under the hood is a V-6 engine that uses premium technology to deliver the power, the feel, the fuel efficiency, even the sound of the best sports coupes in the world.”
– Derrick Kuzak, Group Vice President, Global Product Development

“This new V-6 engine really speaks to what Mustang is all about. It produces power everywhere in the rev range and loves to be pushed hard. The Duratec 3.7-liter builds on our promise to use advanced technology to deliver both power and fuel economy.”
– Barb Samardzich, Ford Vice President of Global Powertrain Engineering

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Who Pulled Out the Stops in 2009?

Monday, November 30th, 2009
Fiesta Highlights

They’ll be telling this story to their children and grandchildren… Six months ago, 100 socially vibrant trendsetters each got behind the wheel of a Ford Fiesta and hit the road. They shared their adventures through www.fiestamovement.com, generating more than 5.7 million YouTube views, more than 710,000 Flickr views and more than 3.4 million Twitter impressions. It’s been a wild ride, with many memorable moments…

The Fiesta Highlight Reel

  • Agent Brittani had hot chicks washing her car, but not the kind you think. These are bikini-clad and yellow-feathered chicks with oversized, yellow beaks, washing the car. Check it out here: http://www.fiestamovement.com/videos/agent/21/13


  • Agent Natasha used lavish costumes, arresting imagery and the contrast between gluttony and hunger in the world to illustrate the need for Meals on Wheels. Dressed in costumes, Natasha and some of her friends piled into her Fiesta to deliver food to those in need. Check it out here: http://www.fiestamovement.com/missions/view/391


  • Agents Marc and Jennifer traveled Detroit and its suburbs to show off their favorite area and set their video to a song about what they saw along the way. Stops include the Detroit Institute of Arts, Tiger Stadium, Michigan Central Station and the Spirit of Detroit statue. Check it out here: http://www.fiestamovement.com/missions/view/16


  • Agent Jake got his Fiesta back after it’s towed in New York City. After repeated denials the city didn’t have the car, Jake gets to the bottom of the truth, and gets his Fiesta back too. Check it out here: http://www.fiestamovement.com/missions/view/106


  • Agents Joel and Mandy learned what Team Ford Racing thinks about the new Fiesta, with interviews from Carl Edwards, Greg Biffle and more. The consensus is, they love it! Check it out here: http://www.youtube.com/watch?v=4ljSVw23Qcw


  • Agent Beto created a music video highlighting his experience with the Fiesta. Showing the places he’s been and the people he’s met along the way, the video is a sweet ending to his adventure. Check it out here: http://www.fiestamovement.com/missions/view/772


  • Agent Deena ordered three items off the SkyMall catalog – a popcorn maker, a cotton candy machine and a sno-cone machine. For the fun part, she tests them out and reviews them. Check it out here: http://www.fiestamovement.com/missions/view/181


  • Agent Kristina found out what happens when her Fiesta becomes recognizable – someone has a little harmless fun with it and adds a few decorations. Check out her blog about it here: http://italktosnakes.blogspot.com/2009/06/car-face-monster.html


  • Agent Tim showed just how indestructible his Panasonic Toughbook is. While pretending the computer is a love interest, he puts it through three tests to prove it has the ultimate endurance. Check it out: http://www.fiestamovement.com/missions/view/130


  • Agent Jody created a rap video about living the life of a temp. She makes sure to hit on all the points of office life, in a humorous and creative way. Check it out here: http://www.fiestamovement.com/missions/view/760



Chance to drive a Fiesta
With a kickoff in May and running through December, five regional test drive teams representing the Fiesta Movement are traveling across the country to engage consumers with the opportunity to test drive a European-spec Ford Fiesta.

The Fiesta Movement test drive is drawing huge numbers by engaging more than 140,000 consumers along the way.

The teams are visiting at least 200 cities over eight months, stopping in small towns and big cities, as well as making appearances at major and regional events and festivals. Information about drive stops, including monthly calendars, is available on www.fiestamovement.com under the “Test Drive” section. Site visitors also can sign up to receive test drive updates as they become available.

Quotes
“Our agents had the ride of a lifetime during the Fiesta Movement. The content they put out there was amazing – they told their Fiesta stories in such creative ways.”
– Connie Fontaine, Ford Brand Content and Alliances Manager

“The Fiesta draws a crowd wherever it goes. The test drives were a perfect way to introduce Fiesta to consumers everywhere.”
– Jeff Eggen, Ford Car Experiential Marketing Manager

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Isn’t It Time You Got Up to Speed about Mechatronics?

Wednesday, November 25th, 2009
Ford Electrified

These days every automaker says it’s working on electric vehicles, but few own up to the fact that passing the electrification test will require a bit of homework. Ford Motor Company is teaming with the University of Detroit Mercy (UDM) to retrain traditional automotive engineers, providing them with the skills and expertise to develop the next generation of advanced electric and hybrid vehicles.

As vehicle electrification plans expand, the automotive industry’s need for electric vehicle-savvy engineers also is growing, creating increased demand for electrical, mechatronics, systems and controls engineering education. Ford and UDM have collaborated to create a new graduate-level curriculum focused on key engineering skills for the development of electrified vehicles.

An aggressive training strategy for an aggressive product plan
The UDM program will supplement Ford’s internal electrical engineering training courses as the company retrains its own employees to deliver an aggressive electric vehicle product strategy. The course series, which begins in January 2010, is designed to advance the knowledge and capabilities of technological team members in the automotive and defense ground vehicle industries.

Ford engineers are already at work developing three distinct types of electrified vehicles – hybrids, plug-in hybrids and pure battery electric vehicles. The vehicles include:

  • Transit Connect battery electric commercial van in 2010

  • Focus battery electric passenger car in 2011

  • Next-generation hybrid vehicle in 2012

  • Plug-in hybrid in 2012



The magnitude of the training program will be similar to the educational programs undertaken by Ford during the late 1980s when mechanical engineers were trained on electrical engineering.

The UDM Advanced Electric Vehicle Program will begin with the first group comprised of current engineers from Ford and its suppliers. Team members will apply the program’s coursework in developing the next generation of electric and hybrid vehicles. Approximately 125 Ford engineers will participate in the program over the next several years.

The UDM courses are supplementary to Ford’s internal online training programs in battery cells and electrochemistry, power-split controls, regenerative braking, calibration and commodity planning.

UDM has created seven new courses that are directly responsive to the training needs of Ford and the entire automotive and defense ground vehicles industries.

Engineers in this program will select five of the seven newly created courses that are designed by competency teams of Ford and UDM experts to deploy the most current technology, strategies, methods and tools emerging from universities, corporations and national laboratories.

These five courses will be completed in one calendar year. Most courses will be offered at the Ford Training and Development Center in Dearborn; others requiring laboratory experiences will be provided at UDM’s McNichols campus in Detroit. The Advanced Electric Vehicle Program courses include:

  • Introduction to Advanced Electric Vehicles

  • Controls Modeling and Design for Electric Vehicles

  • Energy Storage Systems

  • Power Electronics for Electric Vehicles

  • Electric Drives/Electromechanical Energy Conversion

  • Innovation and System Architecture for Electric Vehicles

  • System Engineering for Electric Vehicles


Quotes
“The era of electric vehicles is here and it’s critical that we meet this technology challenge by retraining our engineers with a broad range of new skills and competencies. This program, together with internal training, will support Ford’s aggressive plans to roll out electric and hybrid vehicles in the coming years.”
– Derrick Kuzak, Ford Group Vice President of Global Product Development

“We recognize a greater need for our teams to have access to programs to increase their knowledge of electrical, mechanical, chemical and software engineering. Ford has a large team of talented and dedicated engineers that are energized by the technological sea change we are seeing happen now in the industry.”
– Nancy Gioia, Ford’s Director of Global Electrification

“The competencies achieved by these courses will enable teams from automotive OEMs and suppliers to develop the electric and hybrid vehicles that will keep the global leadership of the auto industry for this critical segment of the world’s transportation future right here in southeastern Michigan.”
– Dr. Leo E. Hanifin, Dean of UDM’s College of Engineering & Science

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Who’s Your Fave?

Thursday, November 19th, 2009
Fiesta in Style

On the eve of the Los Angeles Auto Show, Ford will celebrate all things Fiesta Movement-related – the agents, social media and, of course, the Ford Fiesta – during an awards celebration at the Palladium in West Hollywood.

Among the awards categories will be a viewer’s favorite, with fans and consumers having the opportunity to select their favorite Fiesta agent. Fans can visit www.fiestamovement.com to cast their vote now, and can vote once daily; voting closes Dec. 1.
The Fiesta Movement Awards Celebration, which takes place Dec. 1, will provide attendees with a sneak peak of the new Fiesta in advance of its reveal at the Los Angeles Auto Show on Dec. 2.

The band Parachute will be on hand for a live performance featuring its hits “She Is Love” and “Under Control” from the debut album Losing Sleep. Fiesta agents are no strangers to Parachute; four of them created a music video for “Under Control” for October missions. The agent videos will debut at the awards celebration during Parachute’s performance.
In keeping with the spirit of the Fiesta Movement and its use of social media platforms, the awards celebration will also play host to the world's largest corporate tweetup.

Building buzz
As part of the Fiesta Movement social media initiative, 100 young trendsetters are test driving and living with a European-spec Ford Fiesta for six months, traveling as agents on special missions. They then go on to relate their experiences through a variety of social media sites.

Throughout the Fiesta Movement, agents have traveled more than 1.1 million miles and have generated more than 5.5 million YouTube views, more than 677,000 Flickr views and more than 3.4 million Twitter impressions. The Fiesta Movement and test drive program has resulted in more than 60,000 hand-raisers.

Quotes
“We’re celebrating the agents and all of the engaging content they created with this awards ceremony. Over the past six months, our agents have showed that they love Fiestas and we are thrilled to give three agents exactly what they want – a Fiesta of their own.”
– Connie Fontaine, Ford Brand Content and Alliances Manager

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And the Winner of the 2010 Motor Trend Car of the Year is…

Wednesday, November 18th, 2009
Motor Trend Car of the Year

No surprise here! The Ford Fusion – America’s most fuel-efficient midsize sedan – today was named MOTOR TREND’s 2010 Car of the Year®. The award comes hot on the heels of Fusion setting record-breaking sales for 2009.

The prestigious award from MOTOR TREND comes at a time when Fusion sales are already at an all-time high, further positioning the vehicle as a formidable contender in the competitive midsize sedan market.

To win the coveted Car of the Year award, Fusion outperformed the competition – including the BMW 7 Series and Mercedes-Benz E-Class sedan – in six new categories: design achievement, engineering excellence, intended function, efficiency, safety and value.

The 2010 Fusion and Fusion Hybrid are the most fuel-efficient sedans in America. The new models offer more power; class-exclusive technologies, such as Blind Spot Information System (BLIS®) and Ford SYNC®; and more total passenger and luggage capacity than the Toyota Camry.

The Fusion lineup expanded in the 2010 model year to include all-new Hybrid and Sport models and a new selection of gas-powered engines – all paired with six-speed transmissions – that deliver even more horsepower and better fuel economy.

Fusion: A hit from the start
The Ford Fusion has been generating excitement among journalists and consumers alike since the nameplate first launched in the fall of 2005. In fact, the introductory model – which marked Ford’s re-entry into the midsize sedan market – was a finalist for MOTOR TREND’s 2006 Car of the Year award.

Since then, Fusion’s popularity has continued to soar – and so have sales. Fusion set a sales record in April – the first full month of sales for the redesigned 2010 model and the new Fusion Hybrid – and overall sales are already at an all-time high for 2009.

With its quality unsurpassed by Toyota or Honda, best-in-class fuel economy, class-exclusive technologies and significant residual value improvement, the 2010 Ford Fusion is clearly delivering the key attributes that midsize sedan buyers want.

The new Fusion Hybrid model has played an important role in Fusion’s success. The vehicle delivers an EPA estimated 41 mpg rating in the city and 36 mpg on the highway, topping the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway. It also offers innovative new technology – SmartGauge™ with EcoGuide – that coaches hybrid drivers to maximize fuel efficiency.

Quotes
“Ford has proven its resilience in these tough times by delivering to market a car with broad appeal to a broad range of consumers. The Fusion range has matured into a competitive roster of midsize sedans, able to compete with sales juggernauts such as the Toyota Camry and Honda Accord. It is no surprise the Fusion now ranks in the top 10 best-selling cars in America.”
– Angus MacKenzie, MOTOR TREND Eitor-in-chief

“The Fusion brought a vast assortment of choice that has the potential to appeal to every type of driver, from the eco-conscious to the sport-minded. The Fusion's combination of comfort, fuel efficiency, assortment and technology made it a clear winner among our panel of judges.”
– Angus MacKenzie, MOTOR TREND Eitor-in-chief

“The MOTOR TREND Car of the Year award is another testament of our commitment to delivering a world-class car lineup. Whether it is the best-in-class fuel economy or quality unsurpassed by Toyota or Honda, the Fusion and Fusion Hybrid are clear evidence that Ford is serious about our car lineup.”
– Derrick Kuzak, Goup Vce Pesident, Ford Global Product Development, who accepted the golden calipers on behalf of the Ford team

“Even at a time when industry-wide sales are down 26 percent, Fusion sales continue to grow.” – George Pipas, Ford Sales Analyst

“Data show that high series models account for 50 percent of sales. Customers are also embracing technology offerings like voice-activated navigation, SYNC and Sony® Audio.”
– Jonathan Richards, Fusion Marketing Manager


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What Younger Car Buyers Are Purchasing Now

Tuesday, November 17th, 2009
The Younger Taurus

It’s no wonder that the single biggest demographic for energy drinks also goes for Ford’s EcoBoost™ engine technology. EcoBoost is driving younger, more affluent customers to Ford showrooms. And many of these buyers are hot to trade in their competitive-make vehicles to get their hands on one equipped with the fuel-efficient direct-injection turbocharged EcoBoost engine.

SHO-ing off
Living proof is the all-new Ford Taurus SHO, with EcoBoost as standard. The average SHO buyer is 54 years old – 10-plus years younger than the base-model Taurus customer – and second youngest in its segment. The median household income of the SHO buyer is $20,000 more than the base Taurus customer. And as for conquests, nearly 55 percent of buyers are trading in Toyota Avalons, Nissan Altimas and Chevy Monte Carlos, among other competitive products, to drive away in a Taurus SHO. That’s the second-highest conquest rate in the segment.

Moreover, Taurus SHO customers want more and are willing to spend more to get it. Ford is seeing transaction rate improvements as EcoBoost buyers tend to package more options in their purchase, and the vehicles are selling with fewer incentives.

Taurus SHO has the highest average transaction price in the segment, with customers paying $10,000 or more above base-model price to enjoy not only the fuel efficiency and performance of the EcoBoost engine, but other premium package amenities such as all-wheel drive, Ford SYNC®, 19-inch wheels and a reverse sensing system.

EcoBoost spread
Other vehicles that offer EcoBoost, such as the Ford Flex and Lincoln MKS, are exhibiting other demographic phenomena.

Lincoln MKS with EcoBoost – along with Taurus SHO – is helping attract more 35- to 55-year-old males, a demographic the company has been working hard to bring back to the Ford fold. Ford sedans with EcoBoost are improving traffic with this demographic that has eluded Ford in recent years, says Amy Marentic, Ford group marketing manager. This group of shoppers, in fact, represents nearly 35 percent of Lincoln MKS with EcoBoost buyers, which is more than 5 percentage points higher than the MKS equipped with the 3.7-liter engine. For Taurus SHO, it’s above 40 percent, more than double the 35- to 55-year-old males that purchase a base-model Taurus.

Other customers making the jump to Ford vehicles are hitting the Flex with EcoBoost equally hard; three out of four buyers are trading in a competitive product, including the Toyota Highlander, GMC Acadia and Chevy Traverse.

More with EcoBoost
EcoBoost technology incorporates direct injection and turbocharging, allowing for the downsizing of engines, to provide customers with up to a 20 percent improvement in fuel economy and 15 percent reduction in emissions versus larger-displacement engines. With the 3.5-liter EcoBoost V-6, customers can expect V-8 performance but V-6 fuel efficiency.

Sales of Ford’s 3.5-liter EcoBoost-equipped vehicles have already exceeded company projections, with October sales twice as high as September.

Ford will complement the 3.5-liter EcoBoost V-6 engine with the launch of new 1.6-liter and 2.0-liter four-cylinder variants next year, which will be offered on several global Ford products, including midsize and large vehicles.

Quotes
“EcoBoost technology is helping bring in a new customer to Ford dealer showrooms. This customer is younger, more affluent, and more often trades in competitive products.”
– Amy Marentic, Ford Group Marketing Manager

“No one else offers the level of performance and versatility of Flex with EcoBoost. It’s a compelling buy in the crossover segment for customers who are looking for the power and performance of a traditional V-8 but do not want to sacrifice this for fuel economy.”
– Kate Pearce, Flex Marketing Manager

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How to Achieve a Work/Wildlife Balance

Tuesday, November 17th, 2009
Fords Environmental Team

Flora and fauna are thriving at the doorstep of the automotive industry thanks to the efforts of Ford Land and Ford Motor Company employees.

Ford Land, which manages Ford Motor Company properties worldwide, has received 2009 Wildlife Habitat Certification for the Arjay Miller Michigan Arboretum at the Henry Ford II World Center campus and Research & Engineering Center campus, both in Dearborn.

The Wildlife Habitat Council’s Corporate Wildlife Habitat Certification/International Accreditation Program recognizes commendable wildlife habitat management and environmental education programs at individual sites. WHC certification adds value to programs by providing third-party credibility and an objective evaluation of projects.

Wildlife HQ
The Henry Ford II World Center campus is situated on 179 acres, of which 43 acres are available for wildlife habitat enhancement projects. The facility is located approximately ¼-mile from the main branch of the Rouge River.

The World Center maintains an arboretum of native Michigan plants called “The Arjay Miller Michigan Arboretum.” The purpose of the arboretum is to provide a living panorama of the great variety of trees and shrubs that are native to Michigan. The arboretum grew to be one of the largest in the United States devoted exclusively to trees and shrubs from a specific state.

The wildlife team established no-mow areas on the campus to increase forage and cover habitat for birds, small mammals and invertebrates. To provide forage opportunities for birds and pollinators, the wildlife team maintains sunflower and mixed prairie plantings. The sunflowers are left standing through the winter so that the seeds are available to migrating and overwintering birds. A “hedgerow” of wooded buffer is maintained along one edge of the property, which provides habitat for birds and small mammals along with foxes and coyotes.

Nurturing the natural world
Ford’s Research & Engineering Center is a 325-acre site near Detroit in the Lower Peninsula of Michigan. The property includes habitats such as oak-maple savanna, prairie, two ponds and vernal pools. The wildlife team actively manages 86 acres of the site for wildlife.

In 2008 and 2009, 200 employees participated in the “R&E Center Pride Day.” The objectives of this annual event include encouraging native fauna by providing additional native flora species, replacing the trees lost to invasive insects like emerald ash borer and red oak borer, and improving aesthetics of the campus. In 2008, employees planted approximately two acres with 1,200 perennial grasses and wildflowers, 250 shrugs and 200 tree saplings. An additional 100 tree saplings were planted over one acre in 2009. The wildlife team monitors the plantings for survival and maintains them by pruning dead branches, staking the trees and removing any plants that do not survive.

The team also continues to maintain its thriving one-acre prairies adjacent to the woodland. This habitat contains native prairie species such as beebalm, yellow coneflower, little bluestem, vervain, black-eyed Susan and aster. The team mows the prairie annually to simulate the fire that would maintain a natural prairie ecosystem. Team members also hand-pull invasive species as they are found and spot-spray with herbicide if necessary.

Sunflower fields that span 26 acres provide food and shelter to both migrating birds and birds that overwinter in the region. The sunflower fields are planted annually in mid-July to ensure that the sunflower seeds are available by the fall season.

Quote
“Although environmental education and ecological restoration may not be seen as core business intiatives in the automotive industry, we do them because they make a positive difference. They make a difference to the wildlife that inhabits the land and they make a difference to our employees who have the opportunity to enjoy natural beauty in or near their work environment.”
– Terry Burt, Ford Land Grounds Manager

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Guess Who Has the Wind at Their Backs Now

Monday, November 16th, 2009
Ford's Wind at Your Back

Did you know: Today’s typical wind turbine stands as tall as a 20-story building and has three blades that span 200 feet across. The largest wind machines in the world have blades longer than a football field.

On November 16, two gigantic wind turbines, each with a height of 150 metres, spun into action producing 'green' electricity for the Genk plant in Belgium. Installed by local energy company, Electrabel, each unit has an output of two megawatts of power, enough to power 2,500 private homes. The wind turbines will deliver a significant part of the electrical power needed in the Genk Plant, production home of the Mondeo, S-MAX and Galaxy models.

The Turbinator: “Rise of the Machines”
Did you know: Most of the wind power plants in the world are located in Europe and the United States. Although the U.S. ranks first in the world in wind power capacity, some countries such as Denmark generate about 20 percent of their electricity from wind.

Genk is not the only Ford of Europe plant to use electricity generated by wind turbines. Five years ago, the Dagenham Diesel Centre in the UK became the world's first automotive plant to meet all its electricity needs from two giant on-site turbines.

A third turbine is expected to come into service in Dagenham in 2010, allowing the plant to remain 100 per cent powered by wind-generated electricity, following the installation of a new 1.4/1.6-litre Duratorq TDCi engine production line. A new three-bladed turbine, provided by Ecotricity, will be commissioned to produce two megawatts of electricity, enough to power more than 1,000 homes.

A few miles away from Dagenham, Ford's Dunton Technical Centre is also powered by electricity from renewable sources. Since March last year, electric power on the 270-acre site, home to a team of around 3,000 engineers, has been purchased from 100 per cent renewable sources. The majority of the electricity, supplied by GDF, is sourced from a combination of hydro, wind and waste generation, and replaces energy from traditional sources that would have produced an estimated 35,000 tonnes of CO2 emissions annually.

An “energizer” that keeps going and going
Did you know: Over half of renewable energy goes to producing electricity. The next largest use is the production of heat and steam for industrial purposes.

Similarly in Germany, Ford is sourcing renewable electricity to cover the power demands of its sites in Cologne. This includes the electricity needed for the production facilities at the Niehl Plant, the Technical Centre in Merkenich, and Ford of Europe's head office, also in Cologne-Niehl. This electricity comes from three hydro-power plants in Norway and Sweden.

Since January 2009 in a related development, Merkenich Technical Centre has been heated by steam provided by local utility provider, RheinEnergie, as a by-product of its co-generation power plant. The steam is fed to the Technical Centre's boiler house via a 2.6 km long pipeline. This innovation alone reduces annual CO2 emissions by 190,000 tonnes.

Electricity from another source – the sun – has for many years helped to power Ford's Bridgend engine plant in Wales with its roof-mounted solar/photovoltaic panels.

Quotes
“It is part of our ongoing efforts to implement a broad portfolio of environmental initiatives across our European plants that are aimed at further reducing the CO2 footprint from our manufacturing operations.”
– Wolfgang Schneider, Vice President, Governmental and Environmental Affairs, Ford of Europe

“Such developments demonstrate the substantial progress we are making and our commitment to further improving our environmental performance. We are building on that progress and continuing to look at ways to further reducing the carbon footprint of our manufacturing and office locations across Europe parallel to the carbon footprint of our products.”
– Wolfgang Schneider, Vice President, Governmental and Environmental Affairs, Ford of Europe

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Of Course It Won a ‘Best of What’s New’ Award – It Has Ultrasonic Sensors!

Thursday, November 12th, 2009
Robot Parking

Remember when parallel parking kept you awake at night? Then, along came Ford’s Active Park Assist technology that made it so easy you could almost parallel park in your sleep. Well, almost.

Ford’s Active Park Assist technology won a 2009 “Best of What’s New” award today from Popular Science in the automotive category and will be featured in the publication’s December issue. This is the third straight year Ford has been honored by the world’s leading science and technology magazine.

How it works
Active Park Assist uses sensors on the front and rear of the vehicle to guide the vehicle into a parking space. The technology is a major leap forward in speed and ease of use compared with camera-reliant systems. The Ford system requires less driver interface and reduces the risk of selecting a parking spot that is too tight. Unlike competing systems, Active Park Assist also works in downhill parking situations, and is available as an optional feature on several 2010 models including Ford Escape, Ford Flex, Lincoln MKS, Lincoln MKT and Mercury Mariner.

  • The driver activates the system by pressing an instrument panel button, which activates the ultrasonic sensors to measure and identify a feasible parallel parking space.

  • The system then prompts the driver to accept its assistance to park.

  • The steering system then takes over and steers the car into the parking space hands-free. The driver still shifts the transmission and operates the gas and brake pedals.

  • A visual and/or audible driver interface advises the driver about the proximity of other cars, objects and people and provides instructions.

  • While the steering is all done automatically, the driver remains responsible for safe parking and can interrupt the system by grasping the steering wheel.



Quotes
“We are honored to be recognized by Popular Science with a Best of What’s New award.. Active Park Assist is just one example of the smart technology features Ford is bringing to market not just for the sake of technology, but to meet the needs and wants of customers.”
– Derrick Kuzak, Ford Group Vice President of Global Product Development

“For 22 years, Popular Science has honored the innovations that surprise and amaze us – those that make a positive impact on our world today and challenge our views of what’s possible in the future. The Best of What’s New award is the magazine’s top honor, and the 100 winners represent the highest level of achievement in their fields.”
– Mark Jannot, Editor-in-chief of Popular Science

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It Soars While Others Sink

Thursday, November 12th, 2009
It's a Bird It's a Plane It's a Ford Fusion

Soaring sales of the Ford Fusion have made 2009 already a record-breaking year for America’s most fuel-efficient midsize sedan.

Sales for 2009 already have reached 151,137 units, eclipsing the previous Fusion full-year sales high of 149,552 in 2007. Importantly, Fusion sales are skyrocketing at a time when industry sales are the lowest they have been since the early ’80s.

Welcome to the Top 10
In the first ten months of 2009, Fusion sales were 15 percent higher than a year ago. Also, Fusion has moved among America’s Top 10 selling vehicles and the No. 1 selling domestic car.

The 2010 Fusion and Fusion Hybrid are the most fuel-efficient sedans in America. The new models offer more power, class-exclusive technologies, such as Blind Spot Information System (BLIS®) and Ford SYNC®, and more total passenger and luggage capacity than the Toyota Camry.

The diversity of the 2010 Fusion lineup is drawing a growing number of customers to the brand. Sales data show that consumers are taking notice. Fusion Hybrid, Sport and SEL models account for 50 percent of sales. Data also show that customers are embracing technology offerings such as voice-activated navigation, SYNC and Sony® Audio.”

The hybrid attraction
Sales of the new Fusion Hybrid account for almost 20 percent of total Fusion retail sales. Perhaps even more significant, more than 60 percent of Fusion Hybrid sales have been to customers coming from import brands – mostly Toyota and Honda.

The Fusion Hybrid delivers an EPA estimated 41 mpg rating in the city and 36 mpg on the highway, topping the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway. It also offers innovative new technology – SmartGauge™ with EcoGuide – that coaches hybrid drivers to maximize fuel efficiency.

According to early 2010 survey data obtained in the 2009 U.S. Global Quality Research System (GQRS), the 2010 Fusion Hybrid has the highest customer satisfaction ratings of any Ford vehicle ever. The survey was conducted for Ford Motor Company by RDA Group of Bloomfield Hills, Mich.

Quotes
“It’s extraordinary that a car could set a sales record in an environment where overall industry sales are down 26 percent from a year ago.”
– George Pipas, Ford Sales Analyst

“There is no reason for customers shopping for a midsize sedan to look beyond the Fusion, because the lineup offers something for everyone – a Hybrid model, a Sport version and a new selection of gas-powered engines paired with six-speed transmission.”
– Jonathan Richards, Ford Fusion Marketing Manager

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Do You Have an Avid Need for Speed?

Thursday, November 12th, 2009
Need for Speed Live

Four passionate gamers who have burned rubber on the racetrack through their video game consoles brought their racing dreams to life at an actual speedway for the eighth installment of the Mustang ’10 Unleashed campaign.

Ford called upon the gaming community and staged a tournament with the best Need for Speed™ players to determine who would face the ultimate challenge. As masters of the video game racing world, the winners played Need for Speed to hone their driving skills. The selected gamers competed against each other in the critically acclaimed Need for Speed SHIFT™, which includes the new 2010 Ford Mustang.

After they battled it out on their Xbox consoles, the four gamers received a chance to put the pedal to the metal at Willow Springs Raceway in Rosamond, Calif. The contestants included Kirby Anderson (25); Troy Alessi (22); Justin Keppler (24); and Jason Morrell (24).

With the help of driving teachers from Fast Lane Racing School, the gamers learned the ins-and-outs of the actual sport of racing. At the end of the day, the participants had their time added up from their video racing and their time on the real-life track, as they raced on the same track, in the same car. The person with the lowest combined time won bragging rights.

This experience is among several other dream Mustang experiences Ford is bringing to life with the ’10 Unleashed. Famous drifter Vaughn Gittin Jr. slid sideways around Japan, consumer Roger Keeney drove blindly and 18-year-old consumer Derek Murrell drag raced his high school shop teacher. Each of the incredible videos can be viewed on www.the2010Mustang.com.

To find out who earned bragging rights on the virtual and real-life speedway, check out the video chronicling the Need for Speed experience at www.the2010mustang.com.

Quote
“The whole point of the Mustang Unleashed Campaign is to intersect the passions of our life-long Mustang lovers with their most creative, wildest, most impossible dreams,”. “We’ve taken two seemingly different worlds and weaved them into one amazing Unleashed experience for these four winners.”
– Steve Ling, Ford’s Car Group Marketing Manager

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Another Way to Fit More Fiber into Your Day

Wednesday, November 11th, 2009
Edible Cars

First, Ford used soy in car seats. Now, it’s using wheat in plastic. It’s all part of a complete breakfast. Now, how about dessert – a steering wheel molded in dark chocolate and a crepe air bag filled with whipped cream? Willy Wonka would be proud.

While we kid about edible car parts, it is true that Ford, working with academic researchers and one of its suppliers, is the first automaker to develop and use environmentally friendly wheat straw-reinforced plastic in a vehicle. (Ditto soy in seats.)

The first application of the natural fiber-based plastic that contains 20 percent wheat straw bio-filler is on the 2010 Ford Flex’s third-row interior storage bins. This application alone reduces petroleum usage by some 20,000 pounds per year, reduces CO2 emissions by 30,000 pounds per year, and represents a smart, sustainable usage for wheat straw, the waste byproduct of wheat.

Collaborative effort
Ford researchers were approached with the wheat straw-based plastics formulation by the University of Waterloo in Ontario, Canada, as part of the Ontario BioCar Initiative – a multi-university effort between Waterloo, the University of Guelph, University of Toronto and University of Windsor. Ford works closely with the Ontario government-funded project, which is seeking to advance the use of more plant-based materials in the auto and agricultural industries.

The University of Waterloo already had been working with plastics supplier A. Schulman of Akron, Ohio, to perfect the lab formula for use in auto parts, ensuring the material is not only odorless, but also meets industry standards for thermal expansion and degradation, rigidity, moisture absorption and fogging. Less than 18 months after the initial presentation was made to Ford’s Biomaterials Group, the wheat straw-reinforced plastic was refined and approved for Flex, which is produced at Ford’s Oakville (Ontario) Assembly Complex.

The wheat straw-reinforced resin is the BioCar Initiative’s first production-ready application. It demonstrates better dimensional integrity than a non-reinforced plastic and weighs up to 10 percent less than a plastic reinforced with talc or glass. “Without Ford’s driving force and contribution, we would have never been able to move from academia to industry in such lightning speed,” said Leonardo Simon, associate professor of chemical engineering at the University of Waterloo. “Seeing this go into production on the Ford Flex is a major accomplishment for the University of Waterloo and the BioCar Initiative.”

An interior storage bin may seem like a small start, but it opens the door for more applications. Already under consideration by the Ford team: center console bins and trays, interior air register and door trim panel components, and armrest liners.

Abundant waste material put to good use
The case for using wheat straw to reinforce plastics in higher-volume, higher-content applications is strong across many industries. In Ontario alone, where Flex is built, more than 28,000 farmers grow wheat, along with corn and soybeans. Typically, wheat straw, the byproduct of growing and processing wheat, is discarded. Ontario, for example, has some 30 million metric tons of available wheat straw waste at any given time.

To date, Ford and its suppliers are working with four southern Ontario farmers for the wheat straw needed to mold the Flex’s two interior storage bins.

Quotes
“Ford continues to explore and open doors for greener materials that positively impact the environment and work well for customers. We seized the opportunity to add wheat straw-reinforced plastic as our next sustainable material on the production line, and the storage bin for the Flex was the ideal first application.”
– Patrick Berryman, a Ford engineering manager who develops interior trim

“Wheat is everywhere and the straw is in excess. We have found a practical automotive usage for a renewable resource that helps reduce our dependence on petroleum, uses less energy to manufacture, and reduces our carbon footprint. More importantly, it doesn’t jeopardize an essential food source. We see a great deal of potential for other applications since wheat straw has good mechanical properties, can meet our performance and durability specifications, and can further reduce our carbon footprint – all without compromise to the customer. ”
– Dr. Ellen Lee, technical expert, Ford’s Plastics Research

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What Wows Techies Now?

Tuesday, November 10th, 2009
Ford Work Solutions

Ask typical techies what they’d expect to see at International CES (Consumer Electronics Show) and their top-of-mind response might be the latest and greatest in mobile electronics. If that’s the case, they’re thinking too small, and not just in terms of physical dimensions. That’s because “mobile electronics” has taken on a whole new meaning that makes Game Boys and iPhones look like kids’ stuff.

Ford’s wide-ranging, customer-driven in-vehicle technology and features continue to gain recognition and awards from industry experts. Both Ford Work Solutions and SYNC – two Ford-exclusive technologies – will be honored with International CES (Consumer Electronics Show) 2010 Innovations Design and Engineering Awards.

Ford Work Solutions’ in-dash computer won 2010 Best of Innovations in the category of In-Vehicle Accessories. SYNC’s latest application, Traffic, Directions & Information, was honored in the category of In-Vehicle Navigation/Telematics/ITS (Intelligent Transportation System).

Here Come the Judges
Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and
engineering in cutting-edge consumer electronics products across 36 categories.

The Innovations entries are judged based on the following criteria:

  • Engineering qualities, based on technical specs and materials used

  • Aesthetic and design qualities, using photos provided

  • The product’s intended use/function and user value

  • Unique/novel features that consumers would find attractive

  • How the design and innovation of the product compares to other products in the marketplace



Enabling greater productivity for fleets, commercial customers
Ford Work Solutions is a collection of technologies created to provide Ford commercial truck and van customers with connectivity, flexibility and security to better manage their businesses. Available on Ford F-150, F-Series Super Duty, E-Series vans and the new Transit Connect, Ford Work Solutions delivers four innovative features:

  • An in-dash computer developed with Magneti Marelli and powered by Microsoft Auto that provides full high-speed Internet access via the Sprint Mobile Broadband Network, Bluetooth-enabled hands-free calling and navigation by Garmin. The first broadband-capable in-dash computer in production, the system allows customers to print invoices, check inventories and access documents stored on their home or office computer networks – right on the job site. The office is now mobile.

  • Tool Link™, a Radio-Frequency Identification (RFID) asset tracking system developed in association with DeWALT™, the industry leader in professional power tools, and ThingMagic, the industry expert on embedded RFID technology. This technology enables customers to maintain a detailed real-time inventory of the tools or equipment stored in the pickup box.

  • Crew Chief™, a fleet tracking, telematics and diagnostics system, offered with market-leading telematics specialist Microlise, provides dynamic location and performance data fleet owners need to more efficiently manage their vehicles, quickly dispatch workers to job sites, monitor driver performance for safety and economy, and keep detailed vehicle maintenance records.

  • Cable Lock security system developed in association with Master Lock®, the industry-leading lock manufacturer, discourages theft of expensive tools too large to fit in the cab.



Keeping you connected
Ford SYNC’s latest application – Traffic, Directions & Information – leverages industry-leading voice-recognition software, integrated GPS technology and a customer’s Bluetooth-capable mobile phone. It provides simple hands-free access to personalized traffic reports, precise turn-by-turn driving directions and up-to-date information including business listings, news, sports and weather.

These new capabilities are in addition to SYNC’s established hallmark suite of services, from hands-free, voice-activated cell phone and digital media player integration to the more recent security and convenience additions of 911 Assist™ and Vehicle Health Report.

Introduced in 2007, more than 80 percent of the vehicles Ford sells in North America are equipped with SYNC, and more than 1 million SYNC-equipped vehicles are on the road today.

2010 International CES
Ford Work Solutions and SYNC with Traffic, Directions & Information will be on display at the 2010 International CES, which runs Jan. 7-10, 2010 in Las Vegas. The Innovations Design and Engineering Showcase will feature honorees by product category in the Grand Lobby of the Las Vegas Convention Center and they will also be featured at CES Unveiled: The Official Press Event of the International CES on Jan. 5.

Quotes
“Our customers want the latest in connectivity and technology – making their drive experience more enjoyable and convenient. We’re honored that CES has recognized our efforts in providing these customer-driven features.”
– Mark Fields, President, The Americas, Ford Motor Company

“Ford Work Solutions is just another example of how we listen to our truck customers and deliver features and technology to help them do their jobs easier and more efficiently. We’ve been the leader in the segment for 32 years by delivering real-world solutions to our customers. For example, fleets using Crew Chief have experienced increases in fuel economy in excess of 20 percent.”
– Bill Frykman, Business Development Manager for Ford Work Solutions

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Now, That’s What You Call a Really Smart Car

Tuesday, November 10th, 2009
A Teched-out Taurus

Techies aren’t easily duped – if a technology doesn’t deliver on its promise the failure is quickly detected and poseurs are eliminated from the playing field. So, being called “official” anything at International CES (Consumer Electronics Show®) might as well be called the Techie Seal of Approval.

So, without further adieu, the official vehicle of the 2010 International CES to be held Jan. 7-10 in Las Vegas is the hot-selling 2010 Ford Taurus, the smartest full-size sedan in America.

Moreover, Ford President and CEO Alan Mulally will deliver the opening keynote address at CES, the world’s largest consumer technology trade show and a make-or-break event for the $172 billion U.S. consumer electronics industry. There, Ford also will announce enhancements to its award-winning Ford SYNC® communications and entertainment system as well as new technology that builds on the company’s connected-car leadership position.

What makes Taurus tech-worthy?
As the official car of CES, the Ford Taurus will be featured prominently with technology demonstrations and in signage, brochures and other written materials at the show.

As Frank Davis, executive director of Ford Product Development notes, the all-new Ford Taurus is a perfect fit for CES. In addition to its expressive styling, the vehicle is loaded with advanced features, making it a virtual dream come true for avid techies.

The Taurus also offers the latest application of SYNC – Traffic, Directions & Information – along with 911 Assist™ and Vehicle Health Report. SYNC’s USB port and Bluetooth capability connects to MP3 players, memory sticks and smartphones, making them accessible by voice control – a more convenient and safe way to use these devices in the car.

For techies with teenaged drivers, Taurus offers MyKey™, a feature that allows parents to program a key that can limit the vehicle’s top speed and audio volume to encourage teens to drive safer and improve fuel efficiency.

In addition to Multi-Contour Seats with Active Motion, voice-activated navigation, SYNC and MyKey, other class-exclusive technologies available on the Ford Taurus include:

  • EasyFuel® Capless Fuel-Filler – a self-seal system without a traditional fuel cap. No lost, dangling, or spinning caps. It seals automatically, every time.


  • SecuriCode™ Keyless Entry Keypad – a feature that allows you to unlock the driver’s door by entering a five-digit code via a flush-mounted keypad


  • Adaptive Cruise Control and Collision Warning with Brake Support – a feature that allows you to set a cruising speed and uses radar technology to automatically adjust your speed and warn you if you’re getting too close to the vehicle in front of you


  • Blind Spot Information System (BLIS®) with Cross Traffic Alert – a feature that uses radar technology to warn you of vehicles in your blind spot and alert you to oncoming traffic when you’re backing out of a parking spot


  • Sony Audio® System – a surround sound system that delivers Dolby® Digital 5.1 sound through 12 high-quality Sony speakers


  • Available EcoBoost™ V-6 – a 3.5-liter twin-turbo V-6 engine that delivers the output of a V-8, 365 horsepower, without compromising its V-6 fuel economy



In addition to being named official vehicle of the 2010 International CES, the 2010 Ford Taurus SHO was dubbed Esquire magazine’s first-ever “Car of the Year.”

Quotes
“The all-new Taurus is Ford’s technology flagship, offering more user-friendly technology to help keep you safe and connected than cars twice its price. And there’s no better venue to show it off than CES. Even the most zealous techies are careful with their money. Taurus offers an unprecedented array of technologies typically reserved for luxury cars at a price that is affordable.”
– Frank Davis, executive director Product Development

“Consumers demand the latest on-the-go innovation in their cars. Ford automobiles are built with cutting-edge technology that makes driving safer and more enjoyable. We are thrilled to welcome Ford to the 2010 International CES and to name the new Ford Taurus as the ‘Official Car of CES.’ We also look forward to hearing Ford’s Alan Mulally kick off the 2010 CES with his opening keynote address on Thursday, Jan. 7.”
– Gary Shapiro, President and CEO of the Consumer Electronics Association® (CEA), producer of the International CES

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How Inflation Can Work in Your Favor

Thursday, November 5th, 2009
The Inflatable Seatbelt

Remember that Reese’s Cup TV commercial from the ‘70s in which Robby Benson of Ice Castles fame is walking down the street eating peanut butter from a jar and collides with Happy Days’ Donny Most who is eating a chocolate bar? That’s right: they get two great flavors in one bite.

Imagine that concept applied to automotive crash protection technologies and you’ll get Ford Motor Company’s latest safety innovation – the world’s first automotive inflatable seat belts, which combine attributes of traditional seat belts and air bags to provide an added level of crash safety protection for rear seat occupants.

The advanced restraint system is designed to help reduce head, neck and chest injuries for rear seat passengers, often children and older passengers who can be more vulnerable to such injuries.

Ford will introduce inflatable rear seat belts on the next-generation Ford Explorer, which goes into production next year for the North American market. Over time, Ford plans to offer the technology in vehicles globally.

Safer and more comfortable
Advances in air bag inflation and seat belt construction methods have enabled Ford and its suppliers to develop inflatable seat belts that are designed to deploy over a vehicle occupant’s torso and shoulder in 40 milliseconds in the event of a crash.

In everyday use, the inflatable belts operate like conventional seat belts and are safe and compatible with infant and children safety car and booster seats. In Ford’s research, more than 90 percent of those who tested the inflatable seat belts found them to be similar to or more comfortable than a conventional belt because they feel padded and softer. That comfort factor could help improve the 61 percent rear belt usage rate in the U.S., which compares to 82 percent usage by front seat passengers, according National Highway Traffic Safety Administration data.

How it works
In the event of a frontal or side crash, the inflatable belt’s increased diameter more effectively holds the occupant in the appropriate seating position, helping to reduce the risk of injury.

Vehicle safety sensors determine the severity of the collision in the blink of an eye and deploy the inflatable belts’ air bags. Each belt’s tubular air bag inflates with cold compressed gas, which flows through a specially designed buckle from a cylinder housed below the seat.

The inflatable belt’s accordion-folded bag breaks through the belt fabric as it fills with air, expanding sideways across the occupant’s body in about the same amount of time it takes a car traveling at highway speed to cover a yard of distance.

The use of cold compressed gas instead of a heat-generating chemical reaction – which is typical of traditional air bag systems – means the inflated belts feel no warmer on the wearer’s body than the ambient temperature. The inflatable belts also fill at a lower pressure and a slower rate than traditional air bags, because the device does not need to close a gap between the belt and the occupant.

The inflated belt helps distribute crash force energy across five times more of the occupant’s torso than a traditional belt, which expands its range of protection and reduces risk of injury by diffusing crash pressure over a larger area, while providing additional support to the head and neck. After deployment, the belt remains inflated for several seconds before dispersing its air through the pores of the air bag.

Quotes
“Ford’s rear inflatable seat belt technology will enhance safety for rear-seat passengers of all ages, especially for young children who are more vulnerable in crashes. This is another unique family technology that builds on our safety leadership, including the most top safety ratings of any automaker.”
– Sue Cischke, Ford Group Vice President of Sustainability, Environmental and Safety Engineering

“Ford is pioneering inflatable seat belt technology to help enhance crash safety protection, while encouraging more people to buckle up with a more comfortable belt.”
– Paul Mascarenas, Ford Vice President, Engineering, Global Product Development.

“It’s a very simple and logical system, but it required extensive trial and error and testing over several years to prove out the technology and ensure precise reliable performance in a crash situation.”
– Srini Sundararajan, Safety Technical Leader for Ford Research and Advanced Engineering

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Dominating Drag Strips Across the Land

Tuesday, November 3rd, 2009
MustangRoundup

Since its victorious introduction at the NHRA Winternationals in 1968, Ford’s Cobra Jet Mustang has created a legacy of power, performance and triumph.

The 40th Anniversary 2008 Cobra Jet Mustang lived up to the legend of the original, duplicating the NHRA Winternationals victory in 2009 and dominating drag strips across the land.

Today, Ford Racing unveiled the 2010 Cobra Jet Mustang at the Specialty Equipment Market Association (SEMA) show, which marks the continued evolution of the CJ as a factory-produced turnkey race car. In honor of the SEMA introduction, Ford Racing built and unveiled a one-of-a-kind “SEMA Special” silver Cobra Jet complete with a charcoal Cobra Jet graphics package.

A factory-built race car
For decades, the Mustang has been the preeminent car in many forms of racing, including drag racing. The 2008 Cobra Jet Mustang added to that legacy this season with high- profile wins at the NHRA Winternationals and U.S. Nationals, and by setting numerous track records across the country.

The 2010 Cobra Jet, like its predecessor, is a factory-built race car that is intended for NHRA Stock and Super Stock racing. The goal for the 2010 Cobra Jet was to enhance the race features to further make its own place in NHRA history. The 2010 CJ will come with all of the features of the 2008 car with enhancements that include options for a full race-prepared automatic or manual transmission, drag race-specific shocks and springs, manual steering and brakes, 8.50 certified rollcage, and an Aeromitive return-style fuel system with trunk-mounted fuel cell.

Additionally Ford Racing engineers have developed for the 2010 Cobra Jet a factory-first launch control/rev limiter that will allow drivers to preset the rpm after they stage the car. When they are ready to leave, all they do is put the throttle pedal to the floor; they don’t have the engine speed to free rev. Previously, the launch control/rev limiter was only available as an aftermarket option.

Much like Ford Racing’s previous Mustang FR500S race car, the Cobra Jet Mustang will get its start at the Auto Alliance International (AAI) assembly plant in Flat Rock, Mich. The entire 50-car run of 2010 Cobra Jets will be built on the same production line that produces the 2010 Ford Mustang production car. Production of Cobra Jets will commence in January, with delivery of all vehicles expected in the first quarter of 2010.

The choices are clear
All of the additional parts and pieces for the CJ can be found in the Ford Performance Parts catalog. And since the Cobra Jet is produced from a base V-6 Mustang, any consumer can turn his Mustang into a Cobra Jet by purchasing the parts from the Ford Performance Parts catalog.

The 2010 CJ car features a choice for customers between two supercharged engines or three normally aspirated engines (pending NHRA approval). These options will allow the Cobra Jet to be eligible for more classes in the NHRA, as well as competition with other sanctioning bodies, including NMRA, NMCA, PSCA and IHRA.

All 50 of the 2010 Cobra Jet Mustangs have already been ordered by Ford dealers for delivery to customers. For those customers who missed out on the limited run of 2010 Cobra Jets, Ford Racing has set a goal to provide future versions of the Cobra Jet.

Quotes
“The 2008 Cobra Jet was a great car, it did everything we wanted it to do. We’re really proud of the car, but then again we’re always trying to make the next one better. With the 2010 Cobra Jet, we had the luxury of a longer development cycle and the result is absolutely stunning. Where the 2008 Cobra Jet was an extremely potent starting point for NHRA Stock competition, the 2010 will enhance the car further. We are all excited to see the new Cobra Jet in competition.”
– Brian Wolfe, Director, Ford North American Motorsports

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Bring On the Rough Stuff

Tuesday, November 3rd, 2009
Rouging it like a Raptor

Just one year after Ford unveiled the 2010 F-150 SVT Raptor at the SEMA show, Ford today is announcing the long-anticipated power figures for the all-new 6.2-liter premium V-8 engine now available in this ultimate high-speed off-road performance truck.

When this optional powertrain in the Raptor arrives in showrooms in early 2010, the 6.2-liter V-8 will produce 411 hp and 434 ft.-lb. of torque, making Raptor the most powerful half-ton pickup available. Customers will now have the choice of two V-8 engines in the Raptor, Ford’s proven 5.4-liter Triton V-8 or the new 6.2-liter V-8, which can be ordered beginning Dec. 1, with an MSRP of $41,995 including destination and delivery.

The Baja Beast
The F-150 SVT Raptor, launched in August with Ford’s proven 320-hp 5.4-liter Triton V-8, is off to a strong start. Orders for the Raptor equipped with the standard 5.4-liter stand at more than 3,000, and the plant is at maximum capacity producing the ultimate high-speed off-road truck. In addition, Ford Racing will soon offer the 2011 FR Raptor XT, making Raptor even more capable in the rough stuff, but without giving up the control and comfort found in the production Raptor.

Considered an off-road-only pre-runner, the FR Raptor XT from Ford Racing builds upon the production Raptor’s already impressive capabilities. The FR Raptor XT is nearly the same truck that finished the 2008 Tecate SCORE Baja 1000, but with all the comfort and convenience you’d find in a production Raptor. Essentially, FR Raptor XT is a turnkey professional pre-runner.

Key specifications of the FR Raptor XT include:

  • 500-hp (est.) 6.2-liter naturally aspirated engine

  • Six-speed automatic transmission

  • Electronically selectable 4x4; 4.56 gear sets; front and rear e-lockers

  • A-arm with uni-ball front; four-link RR suspension

  • 15-inch front/18-inch rear wheel travel

  • Coil-over with bypass shocks front and rear

  • Chromoly “4130” rollcage; extensive skid plating

  • Full featured interior, including power windows/windshield and air conditioning

  • Factory seating with five-point restraints

  • Off-road beadlock wheel/tires

  • Unique appearance package including tubular front and rear bumper and integral lighting


The FR Raptor XT joins Ford Racing’s successful turnkey race Mustangs available only from Ford dealers. There will be a production run of 50 units carrying a price of $99,950. The FR Raptor XT is not street legal, and is intended for off-road use only. Production timing will be announced at a later date.

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