Tune in to Ford DigiKnows to Talk to the Experts Live: Episode #4— An Inside Look at Seat Comfort DNA
Ford DigiKnows – Episode #4—An Inside Look at Seat Comfort DNA
Live Interactive Streaming Video Event
Tuesday March 17th, 2009 - 12:00 Noon ET
Join in and ask your questions live:
Video clips at Ustream
About DigiKnows #4— An Inside Look at “Seat Comfort DNA”
In our fourth episode on March 17th at 12:00 noon ET, Michael Collins takes a look at the topic of “Seat Comfort DNA” and discovers how Ford is designing and engineering comfortable and quality vehicle seats. Join in and ask your questions as Michael talks about “Seat Comfort DNA” with Mike Kolich – Seat Systems engineer.
Seat comfort is one of the top priorities for drivers. The seat is the only part of the vehicle that drivers repeatedly and most frequently come in contact with, that’s why Ford designed “Seat Comfort DNA.” Working with their customers, Ford set up a “comfort DNA range” for drivers of small cars to heavy duty trucks. Ford uncovered that just as drivers want diverse and unique vehicles, they also naturally want different seat ranges tailored to their needs.
For example, Mustang drivers reported a preference for an increase in road input and feeling in their seats, whereas smaller vehicle drivers wanted increased stability and isolation from the road. Some features of the new DNA-designed seats include: narrow insert to stabilize pelvis, reduced support around shoulders to minimize slouching, and low rear cushioning to relieve hip tension and increase lower back comfort. Ford is working to ensure that customers feel that their vehicle was built to fit them perfectly; that’s why the comfort DNA seats will be a standard feature within all future Ford vehicle seat programs.
About Ford DigiKnows
Now you can talk to the people at Ford about what matters to you. Join us every week for Ford DigiKnows – a series of live interactive steaming video events. Each week our intrepid host, Michael Collins, takes you the behind the scenes for the scoop on all things Ford. The DigiKnow live streaming events let you talk with the experts from Ford, as they take you under the hood for a look at new and innovative Ford technologies. DigiKnows helps you uncover another side of Ford.
Links:
Watch the Ford DigiKnows archives
About Ford DigiKnows
Michael Collins’ biography
Ford Designs New Family of Seats In-House To Ensure Comfort and Quality
Expedition Invites Customers to ‘Have a Seat’
Ford Drive Smart and Brand DNA
Tags: digiknows, Ford, Ford Motor Company, quality, Seat Comfort DNA, smart technology
