Ford Puts a Dent in Auto Insurance Costs by Making Vehicles More Damage Resistant and Cheaper to Fix
It’s no secret that Ford Motor Company is a vehicle safety leader with more U.S. government 5-star safety-rated vehicles than any other brand and more IIHS “Top Safety Picks” than any other automaker. But did you know that Ford also works to protect your wallet in case of a crash?
Ford is opening a technology center in Inkster, Mich., dedicated to finding design solutions and repair procedures that will lower repair costs and ultimately drive down auto insurance premiums.
The new Ford Paint and Body Technology Center will leverage the combined expertise of Ford’s repair and safety experts, auto repair technicians and insurance companies. It also will be used to train certified repair technicians.
Designing to Reduce Damage
The goal of Ford’s Paint and Body Technology Center is to identify potential repair issues and refine designs to help dealers and other auto repairers more affordably repair vehicles to pre-accident condition, ensuring safety and quality. Many new affordable repair designs are expected to be designed into vehicles earlier in development so they can be analyzed during crash and durability testing. After crashes, the repair engineering team works to develop specific repair procedure recommendations for body shops.
2009 F-150’s Affordable Frame Fixes
Ford repair and safety engineers first began collaborating on the new 2009 Ford F-150. During the early development period, engineers realized new materials – including ultra-high-strength steel and boron – made the new truck safer, but also could make it more expensive to repair after a collision.
To address the issue, Ford developed special front and rear frame section kits that can be used rather than having to replace the entire frame. Partial frame repairs cost at least $2,000 less than full frame replacements and will save vehicles that before may have been totaled based on some state repair laws.
Ford’s Affordability
Ford recognizes affordability, including insurance costs, is a key concern for consumers. In 2008, the National Highway Traffic Safety Administration reported that Ford had more collision insurance cost segment leaders than any other automakers. And, four of its cars and trucks are on Insure.com’s Top 10 Least Expensive Vehicles to Insure, which is more than any other automaker.
According to the Highway Loss Data Institute, the four-door 2008 Ford Focus saw a 13 percent improvement in average insurance loss payments compared to the 2007 model as a result of design improvements.
Ford also helped to reduce insurance premiums for Mustang owners by making improvements to its overall repairability based on consultation with insurance industry repairability experts. The cost of insuring a 2008 Mustang is approximately 25 percent lower than it was on 2006 models and 50 percent lower than on 2004 models, according to a leading U.S. insurance company.
Lower Part Prices
Not only is Ford building in more affordable repairs, it is significantly reducing prices for genuine Ford replacement collision parts to its dealers and repair shops. In 2008, Ford reduced prices on more than 6,000 of its highest volume replacement parts. Using genuine Ford parts insures the same quality, fit, structural integrity, corrosion resistance and dent resistance of Ford’s original parts, as well as helping insure proper functionality of safety systems damaged in accidents.
Quotes:
“Our bottom line for this new initiative is simple: If your vehicle costs less to repair, it’s going to cost less to insure. The work Ford will perform at the new Paint and Body Technology Center will help reduce insurers’ repair costs so they can drive down auto insurance premiums for consumers.”
- Darryl Hazel, president, Ford Customer Service Division
“It’s great that Ford gets insurance industry insight about how to improve repairability of its vehicle design. We’ve never been as involved in an automaker's product development process as we have since Ford invited us to participate.”
- Mark Woirol, project manager with Allstate Insurance Company’s Tech-Cor Applied Research Center
“We’re now able to prepare repair procedure manuals in advance for all of our new vehicles. This effort saves insurers repair costs so they can reduce consumers’ auto insurance premiums. At the same time, repairs can be done with safety-approved procedures that help ensure the vehicle’s quality is restored.”
- Mark Albrant, Customer Service Engineering supervisor
“When customers take their vehicles in for collision repair, they want their vehicles to be returned to pre-accident condition, using the same quality parts that were on the vehicle when it was built. By enabling more of our dealers to stock genuine Ford parts, we’re better able to satisfy our customers’ needs. And, customers have a right to demand genuine Ford replacement parts. If they don’t exercise this right, the decision could be left to others.”
- George Gilbert, manager of FCSD’s Collision Parts Truckload Program
Tags: Damage Resistant, Ford, Ford Motor Company, Insurance Cotsts
