Big Ideas and Smart Solutions Lead to Outstanding Results
Innovation is the driving force behind Ford’s soaring quality performance. Virtual tools help improve ergonomics and ensure every part fits properly in a vehicle long before it is ever built. And, by improving our assembly process and taking durability testing to the extreme, Ford ensures its vehicles are built to last. In fact, Ford has more trucks on the road with 250,000 miles than any other brand.(1)
Some quality highlights include:
- Ford has more Insurance Institute for Highway Safety’s “Top Safety Pick” awards and government five-star safety-rated vehicles than any other automaker.
- In June, the Ford Focus was recognized as the most improved vehicle in the industry’s top study measuring customer-pleasing design, driving experience and vehicle performance. (J.D. Power and Associates’ 2008 Automotive Performance, Execution and Layout (APEAL) Study)
- Ford Motor Company’s surging domestic quality is now equal to the best in the industry for the 2008 model year, according to the latest U.S. Global Quality Research System (GQRS) study.
1. Based on vehicle registration data and latest odometer readings available to R. L. Polk & co. for 1192 and newer model year full-size pickups still on the road in the U.S. as of 4/1/08.
Tags: durability, Ford Quality, GQRS, JD Power
