All-new 2009 Ford Flex features a mini photo shop-like application for iPhone and iPod touch users.
Appealing to tech-savvy consumers, Ford has partnered with software developer, the Tao Agency, to create the Ford Photo Lab, which allows iPhone users to add dynamic effects, apply filters to improve picture quality and manipulate their digital photos.
Once users enter the Flex Photo Lab “Darkroom,” they will be able to add one or more of the following filters to their photos:
Kaleidoscope: Tilt, twist or touch your iPhone to change photo patterns and colors.
Brightness/Contrast: Touch up or down to adjust brightness; left or right for contrast.
Hue/Saturation: Touch up or down to adjust hue; left or right for saturation.
Electric Lines: Touch to draw intense glowing lines on your photo.
Spot Burner: Touch to darken, or burn, select areas of your photo.
Spot Lighter: Touch to lighten select areas of your photo.
As well, with Ford Photo Lab users can “Discover Flex” by accessing 360-degree exterior and interior views, vehicle information and a photo gallery. Ford Photo Lab integrates a “Locate the Flex” feature that uses iPhone Mapping to help Flex customers find the nearest Ford dealer.
Quotes
“Flex consumers love new technology, and we know that a lot of them have iPhones, so we wanted to offer them a free application that is both a cool and useful tool. There are only a handful of applications out there that provide users with these unique filters, and ours is free.”
- Usha Raghavachari, Ford Crossover Marketing Communications Manager
“The application behaves essentially like the iPhone itself. You manipulate the photos the same way by scrolling, pinching and tilting using the unique iPhone features.”
- Jeff Schamanek, Vice President, Emerging Trends, Wunderman
Tags: Ford Flex, Ford Photo Lab
