Ford Brings Virtual Technology to the Web
Ford is reaching out to Internet-savvy Ford Flex customers by bringing the all-new Ford Flex to life on the web in a way that is as innovative as the vehicle itself. Through the use of high-tech, computer-generated imagery, consumers who visit the Flex website through www.fordvehicles.com can now experience the Flex in ways that could never be achieved with traditional photography.
CAD Data Replaces Photography
Using CAD-based (Computer-Aided Design) engineering data, Ford has created three 60-second digital animations that give a completely virtual three-dimensional tour of the interior, exterior and safety features of the Ford Flex. A fourth animation on vehicle handling will launch later this summer.
“When you shoot a vehicle with regular photography, you are limited with what you can show,” said Scott Kelly, Ford digital marketing manager. “When you use CAD data you can show and do just about anything.”
According to Kelly, Ford leads the industry in its use of virtual technology.
“Other automakers are offering video displays or interactive 360-degree vehicle views,” he said. “But no one is using computer-generated imagery to the extent that we are.”
Sizing Up a Virtual Flex
The Flex Web site also features an interactive component that allows visitors to literally “size up” the Ford Flex. Using the online tool, viewers can line the Ford Flex up to different objects, such as people, parking meters, and other vehicles to get an idea of how big -- or small -- the vehicle actually is.
“One of the biggest misconceptions consumers have about the Ford Flex is that it is either too big or too small,” said Eric Peterson, Ford Communications. “This tool enables them to get a sense of its true size.”
