Ford brand quality improves at a rate faster than the industry average.
Year after year, Ford continues to make significant quality gains. According to the latest third-party study by J.D. Power and Associates, Ford’s brand vehicles increased in quality faster than the industry average. Continuing its five-year upward trend and beating the industry average seven-point rate of improvement, Ford brand improved by eight points over last year’s study. Mercury improved by four points over last year, and the Lincoln brand exceeded the industry average. The Mazda brand improved the most, jumping 36 points from the 2007 study.
The Ford Motor Company received 10 vehicle honors, including three vehicles that scored highest rankings in their respective segments. They are:
- Lincoln Navigator, large premium multi-activity vehicle segment
- Ford E-Series, van segment
- Mazda MX5 Miata, compact sporty car segment
The 2008 Initial Quality Study (IQS) by J.D. Power and Associates is based on responses from 81,500 new 2008 model-year vehicle owners after having driven their vehicles for three months.
Tags: Ford E-Series, Ford Quality, J.D. Power and Associates, Lincoln Navigator, Mazda MX5 Miata, Mercury, quality testing, vehicle quality assurance




