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The Lincoln Brand Promise

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The Lincoln Brand Promise

2008-04-08 15:00 GMT

Modern luxury is in the details.

Lincoln MKS

Throughout its portfolio of sedan, utility and sport vehicles, Lincoln delivers a singular brand promise: sophisticated luxury customers can count on. Roomy interiors, an elegant shape and comfortable ride are all the trademark of Lincoln engineering and design.

The Lincoln vision of luxury is thoroughly contemporary and relevant to today’s busy lifestyles. Engines must be both powerful and fuel-efficient. The unparalleled suite of features and technologies - such as SYNC™, a voice-activated, hands-free in-car communications, EasyFuel™, a capless fuel filling, THX-certified audio, SIRIUS Travel Link™, voice-activated navigation and a next-generation keyless entry keypad - appeal to modern consumers. And with a range of MSRPs, luxury is no longer the aspiration of a rarified few.

The Lincoln portfolio of vehicles includes the Lincoln MKX, Lincoln MKZ, Navigator, Mark LT and Town Car, and the upcoming Lincoln MKS, which moves from concept car to production vehicle, making its debut in the summer of 2008. To expand its line of vehicles, Lincoln is looking to the future with two recent concept cars: the MKR concept car features elegant design and environmentally friendly technologies; and the MKT concept car which explores a new era of touring in the full-size premium utility vehicle.

ABOUT FORD MOTOR COMPANY

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 260,000 employees and about 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company.

For more information about Ford Motor Company and its global initiatives, visit http://media.ford.com.

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