Ford Motor Company - digital snippets
Fashion Forward Flex

This snippet is found in:

Fashion Forward Flex

2008-03-18 16:50 GMT

Fashion designer Anthony Prozzi brings stylish new look to the Flex.

2009 Ford Flex - Fashion

As consumers become more and more sophisticated in their tastes, vehicles are no longer simply in the realm of mobility; today’s customers view vehicles as fashion statements that reflect their lifestyle. The Ford Flex is a convergence of form, function and fashion.

Former high-profile fashion designer, Anthony Prozzi, has drawn on his wealth of experience to create a luxurious upscale look for the Ford Flex. Working with the Ford design team, the New York born-and-bred designer, who has worked as a designer at DKNY and was also a contributing editor at W magazine, created a stylish interior with a fresh combination of colors, textures and materials that directly mirrors how we dress today.

The seating is one of the areas that Prozzi considers “Oscar winning.” Inspired by the timeless appeal of the tweed jacket, Prozzi incorporated a Harris tweed on the panels and seating fabric of the base model. For customers looking to show their appreciation for sophisticated fashion, the luxury model incorporates diamond perforated leather seating with stitching that connotes a fine pinstriped suit.

Another fashionable element in the Ford Flex is the center stack design, or cockpit integrated display – the low-gloss metallic paint gives it an understated elegance with just a bit of jewelry-inspired sparkle. To deliver on the concept that “space is the new luxury” Prozzi created a single visual line that traverses the vehicle’s interior, pushing out the surface and giving the Flex a horizontal flow.

ABOUT FORD MOTOR COMPANY

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 260,000 employees and about 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company.

For more information about Ford Motor Company and its global initiatives, visit http://media.ford.com.

Creative Commons License digital snippets