Ford’s Commitment to Quality Results in 102 Accolades in 2007
Ford’s 102 quality accolades in 2007 are the result of everything that Ford is doing right. A focused "quality first" effort has put Ford at the forefront of numerous consumer and industry surveys and reports.
Some of the quality achievement highlights include:
- Ford Motor Company earned five initial quality model segment awards – more than any other automaker – from J.D. Power and Associates’ Initial Quality Study.
- Ford quality leapt 11 percent, soaring above the industry’s two percent improvement according to a U.S. Global Quality Research System (GQRS) study by RDA Group released in October 2007.
- A GQRS study named six Ford vehicles that ranked best in their segment: Ford Mustang Shelby GT500, Ford E-Series, Mercury Milan, Ford Crown Victoria, Lincoln Mark LT, Mazda MX-5 Miata.
- Twenty Ford vehicles lead their segment in quality.
- Ford received quality accolades from 12 important customer surveys in 2007, including three from J.D. Power and Associates: Initial Quality Study (IQS), the Automotive Performance, Execution and Layout (APEAL) Study and the Vehicle Dependability Study (VDS).
- Ford has quality winners in virtually every major vehicle segment including:
- Mid-size sporty car - Ford Mustang
- Mid-size car - Ford Fusion
- Large car - Ford Five Hundred
- Van - Ford Econoline
- Large pickup - Ford F-150 LD
- Eleven of 15 Ford vehicles received quality awards in 2007, and 4 of 5 Lincoln vehicles received quality awards.
- Ford Edge, Ford Explorer Sport Trac and Lincoln MKX were named as top performers in AutoPacific’s Vehicle Satisfaction Award (VSA), an industry benchmark for objectively measuring new-car or light-truck owner satisfaction.
- Ford Fusion, Mercury Milan &Lincoln MKZ have maintained their high quality levels since launching late 2004. And, in 2007 all three models achieved their best quality showing of any first-year vehicle in Ford’s history.
Tags: automotive quality, durability, Ford Crown Victoria, Ford E-Series, Ford Econoline, Ford Edge, Ford F-150 LD, Ford Five Hundred, Ford Fusion, Ford Mustang Shelby GT500, Ford Quality Links, GQRS, initial quality, J.D. Power and Associates, Lincoln Mark LT, Lincoln MKZ, Lincoln Navigator L, Mazda MX-5 Miata, Mercury Milan, quality vehicles, reliability
