Ford’s future small car is being developed as a global car – led by the Verve concept

Verve was developed through Ford’s new global product development system. Ford is building on its European small-car expertise to stake a bigger claim in this critically important segment. Ford’s celebrated small car lineup in Europe includes such top-sellers as the Ford Focus, Fiesta and Ka.

Verve provides a vision for a new world standard for quality, design and comfort. This strategy gives Verve a bold, modern, design along with sophisticated electronics, premium materials, surprising functional space and a fuel-efficient 4-cylinder engine – all previously unseen in the small car segment.

Ford maintains small-car leadership in Europe with vehicles set apart by their world-class driving dynamics and dynamic designs.

With more than five million vehicles produced in Europe since it was launched in 1998, the Ford Focus is one of the only vehicles in the world to be named “Car of the Year” both in Europe and in North America. It is Ford’s perennial top seller in Europe and, in 2007, was Europe’s top-selling car in its class.

The Ford Fiesta – which is smaller than the Focus – debuted in 1976, and it has sold more than 12 million units in Europe.

The iconic Ford Ka redefined the small city car sector in Europe with its eye-catching and enduring design and fun-to-drive character when it was introduced more than 11 years ago. Sales remain strong – with more than 1 million cars sold.